Direct mail and email campaigns provide effective ways for businesses to directly market products and services to potential customers. Some key points about direct mail and email marketing include: - Direct mail involves using postal mail to deliver promotional materials like catalogs or flyers directly to target audiences. Email marketing uses email in a similar way. - Both can be customized based on customer data and segmented to different groups. Email allows for faster response but may be more likely to be seen as spam. - Testing is important to optimize direct marketing efforts and measure results. Factors like timing, formatting, incentives and follow up can influence response rates. - Gathering email addresses from websites, newsletters and other sources enables businesses to build