You are the CEO of
©2013 LinkedIn Corporation. 1

Great brands convey an emotional
response. 2

This is a real brand
but not how I want to be thought of. 3

“Visibility creates opportunities.”

How are you leveraging ©2013
LinkedIn Corporation. 5

“It’s not the size of
your network, but how you use it.” 6

Use your status updates to
engage your network • 166 likes • 12 comments • 67 shares 7

Use your status updates to
promote your network 8

Use your status updates to
promote your company • Press • Blogs • Content 9

Use your status updates to
inform your network • Industry news • Relevant content ©2013 LinkedIn Corporation. 10

Your network is your business.
Who you know IS more Important than WHAT You know

Proficiency in social media is
a differentiator now, but will soon be a qualifier.