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![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Psychological Factors](https://image.slidesharecdn.com/pricingstrategy-101204210826-phpapp02/75/pricing-strategy-5-2048.jpg?cb=1667921553)
![[object Object],[object Object],[object Object],[object Object],[object Object],Price Elasticity](https://image.slidesharecdn.com/pricingstrategy-101204210826-phpapp02/75/pricing-strategy-6-2048.jpg?cb=1667921553)
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![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Strategies](https://image.slidesharecdn.com/pricingstrategy-101204210826-phpapp02/75/pricing-strategy-10-2048.jpg?cb=1667921553)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Strategies](https://image.slidesharecdn.com/pricingstrategy-101204210826-phpapp02/75/pricing-strategy-11-2048.jpg?cb=1667921553)
Pricing Strategy
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This following presentation defines Pricing Strategy; A Cost-Based Price Strategy, price set up by calculate production cost, promotion cost, and overhead cost, then adding the desired profit to those calculation. A Demand-Based Price Strategy, price set up after analyzing consumer desires and determines the range of prices acceptable to the target market. A Competition-Based Price Strategy, the marketer sets prices in accordance with competitors.
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Pricing Strategy
- 2. You can download this presentation at: http:// freepresentation.org Please visit F reePresentation. org for more presentations on marketing, strategy and case solution
- 3. Three Primary Consideration Price Elasticity Demographic Factors Psychological Factors
- 7. Pricing Objectives Pricing to achieve a target return on investment Stabilization of price and margin Pricing to achieve a target market share Pricing to meet or prevent competition
- 9. Pricing Strategies Premium Pricing Economic Penetration Pricing Skimming Pricing Low High Low High Quality Price
- 12. A General Pricing Model Set price objectives Evaluate product- price relationship Set initial price structure Analyze profit potential Estimate costs and other price limitation Change price as needed
- 13. Thank You