4. HubSpot Product Updates
New Content Strategy Tool – Available via “Content” tab in the HubSpot Marketing Software
5. HubSpot Product Updates
[Now Live] Lead Ads for HubSpot
A new HubSpot integration that brings Facebook lead ad creation, tracking, and lead sync
to both HubSpot Marketing Free and paid. This update comes at no additional cost.
It’s separate from the Ads Add-On, and available for all users.
[In Beta] Audience Sync for Facebook Ads
This is a new feature of the Ads Add-On that
lets you sync any HubSpot list with targeting
audiences in Facebook. Doing this lets you
retarget users in specific lists with Facebook
and Instagram ads and build ads with dynamic
targeted based on HubSpot data.
8. HubSpot Product Updates
Other New Features…
– HubSpot Collect: A free Chrome extension that allows you to clip content from around the web -- such as images,
quotes, full articles, and more -- then insert them into content in one click.
– Import Content From Google Docs Into HubSpot in One-Click
– Create Custom Owner Properties in HubSpot
– [Coming Soon] Instagram Reminders - When live this new features brings an easy way to create and schedule
photos and videos to publish on Instagram via HubSpot
– Set Salesforce Task Types for HubSpot Marketing activities - Previously, you could set the “type” for sales
engagements (e.g. email, meeting, call), but marketing engagements would default to the type set by your
Salesforce configuration. Now, you can set the type for those tasks right inside HubSpot.
See details on all the HubSpot Product Updates and
more in your portal’s notifications.
9. |
HOW TO TURN LEADS INTO CUSTOMERS
Sarah Posnak
HubSpot | Inbound Marketing Specialist
Convert Leads
Close Customers
Attract Visitors
23. |
There has been a change in the
way people shop for things
and the way they buy things.
So there also needs to be a
change in the way you sell things.
Brian Halligan, HubSpot CEO
“
28. |
SLA
SERVICE LEVEL AGREEMENT
A contract between a
service provider and
the end user that
defines the level of
service expected from
the service provider.
33. |
Calculate the Sales Side.
3
BUILDING
SMARKETING
ALIGNMENT
The number of deals which
go to the vendor who responds first.
35% 50%
34. |
Set Up Marketing SLA Reporting
4
BUILDING
SMARKETING
ALIGNMENT
Leads
Days
Lead
Generation
Goal
35. |
Set Up Sales SLA Reporting5
BUILDING
SMARKETING
ALIGNMENT
Leads
Jul
Sales
Commitment
Aug Sep
21 to 35 days
11 to 20 days
0 to 10 days
1%
3%
3%
1%
7%
0.7%
2%
1%
5%