ISOJ 2006

1. The Integration of Newsrooms: Should Online and Print
Newsrooms Merge?
April 7, 2006
Austin, Texas

2. 2
Integration allows The New York Times to focus on
enriching content without consideration of platform
The platform agnostic approach has
allowed online-only content to flourish
Since integration, NYTimes.com has
been able to focus on:
 Blogging
 Online Video
 Podcasting
 Vertical content enhancement
 MYTimes (in development)

3. 3
NYTimes.com consistently aims to engage sophisticated
users, blogs are one more way to accomplish this goal
Blogs help to facilitate conversations
on NYTimes.com as well as link users
to conversations on the greater Web
Blogs adhere to the same standards
of journalistic integrity as the rest of the
Site
Blogs compliment on-going feature
categories as well as discrete events
Current feature blogs include:
 The Walk-Through
 DealBook
 The Pour
 Diner’s Journal
Many more to come…

4. 4
The New York Times is looking to seamlessly integrate
video production into the newsroom workflow
Embedded players on the home
page, section fronts and article
pages drive viewership
The new ‘Video’ tab gives video
a persistent presence throughout
the site
Video production and distribution
is a joint effort between the paper,
the website and the broadcast
group

5. 5
Podcasting is another natural extension into the
multimedia space and another vehicle meet user’s needs
The New York Times offers an
ambitious menu of original podcasts
 18 are currently available
NYT Front Page routinely ranks
among iTunes top 10 podcasts
Podcasting is a joint effort between
the paper, the website and the radio
group

6. 6
NYTimes.com seeks to aggressively pursue leadership
positions in key vertical categories
Digital innovation with the backing of the newsroom
means NYTimes.com can grow content verticals into
comprehensive online destinations
Key Editorial Verticals
Classified Verticals
 Real Estate
 Jobs
 Autos
Other Vertical Areas
 TimesSelect
Edit
Print/Digital
Sales & Marketing
Print/Digital
Design
Information
Technology
Product
Manager

7. 7
Previously at The New York Times, New York Times
Digital operated as its own entity
Chairman /
Publisher
New England
Media Group
New York Times
Media Group
New York
Times Digital
Broadcast
Media Group
Regional
Media Group
CEO
Edit
Design
Sales, Marketing
& Research
Product Dev.
Business Dev.
Information
Technology
Operations
(HR, Legal, Fin.)

8. 8
Following integration, New York Times Digital was
absorbed into the New York Times Media Group
Chairman /
Publisher
New England
Media Group
New York Times
Media Group
Broadcast
Media Group
Regional
Media Group
Executive Editor /
Masthead
Website
Other Newsroom
Departments
News Design
Information
Technology
Product
Development