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See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine,
Colombia, Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
Objective
To examine how social media, specifically Twitter and
Facebook, are used by newspapers to produce local contents...
Participatory
journalism
Crowdsourcing
journalism
COMMUNICATIVE INTERACTIVITY SELECTIVE INTERACTIVITY
PRODUCTION COMSUMPTI...
SYMBIOTIC RELATIONSHIPS
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argen...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
Our approach is based also on:
•Domingo et al., 2008
•Vujnovic et al., 2009
•Diaz Noci et al., 2010
•Lewis et al., 2010
•G...
What kind of information is gathered and delivered through
social media?
What are the opportunities and risks?
How many re...
Method – Sample (local and generalists except for capitals: Madrid, Mexico D.F.,
Caracas /only local tweets and posts are ...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
Method – Coding Scheme (26 Profiles/Twitter & Facebook)
See you on Facebook or Twitter?
The use of social media by 27 news...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine,
Colombia, Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentina,
Colombia, Mexico P...
Overall Results
There is a selection of messages on Facebook (1634 versus 3376 on twitter)
Conversational messages on Face...
CONVERSATIONAL
MESSAGES HAVE
MORE POTENTIAL
TO ENGAGE
COMMENTS BUT
REFERENTIAL
MESSAGES BASED
ON HEADLINES ARE
ALSO APPEAL...
MAIN
CONVERSATIONAL
ITEMS: OFFER
CONTENT PLUS LINK
OR INVITE
PARTICIPATION PLUS
LINK (TOTAL
NUMBER OF
MESSAGES. )
See you ...
MAIN
CONVERSATIONAL
ITEMS:
RT, ANNOUNCES
LIVE COVERAGE
WITHOUT LINK,
INVITES
PARTICIPATION
WITH LINK
See you on Facebook o...
February, 2011. El Heraldo asks "Dear
reader: if anyone is near the fire at San
Felipe, please share picture. Journalists ...
None of the respondents cited other tools than
Facebook or Twitter in first or second place when
we asked them to hierarch...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
NO RULES REGARDING INDIVIDUAL VOICES,
NO STRICT PLANNING
"And that I put in my personal Twitter. I immediately
said:" No, ...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Facebook or Twitter?
The use of social media by 27 news outlets from 9 regions in Argentine, Colombia,
Mexico P...
See you on Twitter
@gdetorres @lyud
@esaidh
@carlosarcila
@pjeronimo
@alerost
@jsbadillo@mcalderin
@anaserrano
@loretoc
Se...
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Elvira2011

ISOJ 2011

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  1. 1. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela ?
  2. 2. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  3. 3. Objective To examine how social media, specifically Twitter and Facebook, are used by newspapers to produce local contents See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  4. 4. Participatory journalism Crowdsourcing journalism COMMUNICATIVE INTERACTIVITY SELECTIVE INTERACTIVITY PRODUCTION COMSUMPTION Mass Self-communication Blogs, 2.0, Social networking... Webs, forums... Mass Communication Individual voices Fast classification of experiences New language Social, molecular, storified journalism Curator Gatewatching Gatekeeping Letters to the editor... UGC Approach A fourth model of communication emerges as a reflection of the current information model: mass self-communication and computer mediated communication gain prominence (Cardoso, 2011; Castells, 2009) See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  5. 5. SYMBIOTIC RELATIONSHIPS See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Individual voices +
  6. 6. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Social journalism ROCKVILLE CENTRAL MOVES TO FACEBOOK ON MARCH 1
  7. 7. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela molecular journalism FOLLOWING I REPORT, CNN OFFERS «OPEN STORIES»
  8. 8. Our approach is based also on: •Domingo et al., 2008 •Vujnovic et al., 2009 •Diaz Noci et al., 2010 •Lewis et al., 2010 •Garcia de Torres, 2010, 2011 •Jeronimo and Duarte, 2010 •Honeycutt and Herrig, 2009 •Noguera, 2010 •Bivings Group Reports •Arceneajux and Schmitz, 2010 FINDINGS ON PARTICIPATOR Y JOURNALISM THE USE OF SOCIAL MEDIA See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Practical reasons explain the UGC / participatory model with: •Close gates •Citizen journalism channel as a playground •More options to participate around the reporters´s contents •Little interactivity on SM but possible
  9. 9. What kind of information is gathered and delivered through social media? What are the opportunities and risks? How many resources are employed? Research questions: See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  10. 10. Method – Sample (local and generalists except for capitals: Madrid, Mexico D.F., Caracas /only local tweets and posts are examined) See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  11. 11. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  12. 12. Method – Coding Scheme (26 Profiles/Twitter & Facebook) See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Headline plus link (total correspondence) Users write on the Wall (FB) Headline plus link to the website The outlet answers to comments (FB) Headline plus link to other sites Other Headline Messages sent to certain users (Twitter) RT (Twitter)/ Share (Facebook) Headline Greetings Greetings Invites participation/asks for opinions Asks for contents or information Invites participation/asks for opinions plus link Other Requests information or contents Mentions (Twitter) Requests information or contents plus link A link is retweeted Offers help, information or contents A link is published Offers help, information or contents plus links Comments on contents Informal message Addressee Announces/invites to live coverage #FF Announces/invites to live coverage plus link Other
  13. 13. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Interviews Horacio Lara. News editor for the Web/ Andrea Marcilla. Website manager (Río Negro) Nicolás Bustamante. Newsroom Manager (La Mañana Neuquén) Fabián Cardozo. Editor and owner (Roca Digital) Karen de la Hoz. Website Manager (El Heraldo de Barranquilla) Laurean Puerta. Editor (Zonacero.info) Silvia Guillén. Community Manager (LasProvincias) Manuel Furió. Editor (Hortanoticias.com) Gorka Cabañas. In charge of of projects for the Web (El Correo Español-El Pueblo Vasco) José Antonio Rodríguez. In charge of social media and the Web (Deia) ÁlexCerdeño. Webmaster and founder (Basauri.tv) Antonio Naranjo. Editor (Diario de Alcalá)
  14. 14. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentina, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Interviews Pedro Montoliu. Editor (Madridiario) Ana Alfageme. Social Media Editor (El País) Jackov Camino. Community Manager and reporter (La Industria de Trujillo) Manuela Mejía. Journalist in charge of Social Media (El Tiempo) Carlos González. Editor (Noticiastrujillo.com) Manuel Leiria. In charge of the online version Online and journalist (Região de Leiria) Jacinto Silva Duro. In charge of the online version Online and Journalist (Jornal de Leiria) Mario Lopes. Editor and Owner (Tinta Fresca) Danisbel Gómez. Manager of the unit for citizen participation (Últimas Noticias) Julio Naranjo. Web Content manager (Diario 2001) Richard Sanz. Metro Desk Editor (La Voz)
  15. 15. Overall Results There is a selection of messages on Facebook (1634 versus 3376 on twitter) Conversational messages on Facebook represent the 5.6%. Median comments per message is 0,4 (0,9 when it comes to “like”) Most of messages published both on Twitter and FB are based on headlines (to a greater extent on Facebook) A majority of most commented on messages were conative (except for Spanish outlet Deia) 5 newspapers engaged in conversation with users on the Wall: Río Negro (Norpatagonia, Argentine), Diario de Alcalá (Madrid, Spain), Hortanoticias (Valencia, Spain), Más por más (México D.F) and Regi o de Leiriaᾶ (Leiria, Portugal). See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  16. 16. CONVERSATIONAL MESSAGES HAVE MORE POTENTIAL TO ENGAGE COMMENTS BUT REFERENTIAL MESSAGES BASED ON HEADLINES ARE ALSO APPEALING ) See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  17. 17. MAIN CONVERSATIONAL ITEMS: OFFER CONTENT PLUS LINK OR INVITE PARTICIPATION PLUS LINK (TOTAL NUMBER OF MESSAGES. ) See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  18. 18. MAIN CONVERSATIONAL ITEMS: RT, ANNOUNCES LIVE COVERAGE WITHOUT LINK, INVITES PARTICIPATION WITH LINK See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  19. 19. February, 2011. El Heraldo asks "Dear reader: if anyone is near the fire at San Felipe, please share picture. Journalists are on their way“, and later: "Any reader to report on possible fire in San Felipe”. Also, at the end of the week, through the hashtag "mototaxi" (strike): "Send us your pictures showing the main roads in #barranquilla" See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  20. 20. None of the respondents cited other tools than Facebook or Twitter in first or second place when we asked them to hierarchize all of them No material benefits are expected in general- some even laughed: «We do not even know how to make digital media profitable” Little resources are devoted to SM, though some respondents said they are to create new posts Some are using YouTube, other «exploring» Quora or local networks; Foursquare is not in their minds See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Results from the interviews
  21. 21. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Development of social maps (crowdsourcing): ".. we reconstructed the map of difficulties in the area - road closures, schools that may be wouldn´t open, delays in transportation services ..." Active search of information (looking for classic sources): "I follow certain accounts that are interesting to me such as the Judicial Information Center" Obtaining documents: "Facebook is fundamental for us: it has faces. And we need the face of the person who does ... who won a prize or traveled abroad, who excels...” USES OF SOCIAL MEDIA
  22. 22. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Scoops and alerts mostly on fires, riots, strikes, food shortage, floods, building collapses, or weather (rain) and local elections (politics). To give service to the community To obtain information to write stories (from comments or reactions to news published on the Wall) To have a wall to promote their own events (such as forums) To report live GATHERING INFORMATION AND OTHER USES OF SM
  23. 23. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela PRESENCE OF THE SYMBIOTIC RELATIONSHIP MODEL USERS-PRODUCERS “Because often they are there before we are and, you understand, they are giving us the information first." "it provides proximity , in the end, lost of news items you were not aware of a closeness to the people around you and eventually the citizens themselves become journalists" "users contribute more than it was expected. For example, the earthquake in Japan (...) They sent us recorded videos, they worked as informants reporting live, telling us what the Japanese TV was saying..." "People helped us to know where roads were cut off" "Users provide everything: content, discussion, hints"
  24. 24. NO RULES REGARDING INDIVIDUAL VOICES, NO STRICT PLANNING "And that I put in my personal Twitter. I immediately said:" No, this I must put in and I must connect to the portal, to the online newspaper and indeed I did so. " " Journalists publish in Twitter , through their blackberry. Let's say that the editorial line is this: publish news" "And there were two journalists who were devoted to festivals and they themselves said that the information had to be on Facebook." “Personal accounts are their own business” «Journalists publish only in the official account» See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela
  25. 25. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela "It brings speed, immediacy. It forces you to be straightforward and very clever" "I can send my FB followers my recommendation to read a report and depending on when they connect they can see it maybe within a week. However, a Twitter follower will see it straight away." "It's more professional, more mature" "is the network where people are more ready to receive information" "We can be loading data without having to upload it to the web " "Twitter is the flash of the moment" " The quality of what is there serves me well" "95% of the information we have from the social networks comes through Twitter"
  26. 26. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela “You get to the right person, i.e. the person who may be interested in your content. For a small medium this is interesting." "It's mostly entertainment" "It is our eye on the city" "To the local newspaper Facebook is more valid than Twitter because it gives a richer, more personalized collaboration, (...) We “are” more Facebook." "Engaging the readers in a place where you are not accessible" "It is the space where you are with your friends, share photos and funny things with them and is more or less what a medium should be. "It's different because you can be present without the need to engage or connect" "It also serves as the entrance to the site"
  27. 27. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela There is greater preference for Facebook both to obtain and to disseminate information. Its use is more generalized. PRESENT = FUTURE = OR Some tools that respondents believe would be of interest to them would be A local communication network Applications for mobiles Vertical networks Networks that integrate everything and reach the neighborhood To do experiments with the hyperlocal Blogs such as the City of New York Times To have a network of sources you know.
  28. 28. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Conversational messages are by now a drop in the ocean. The doors are wide open in some news media - who urge the journalists to twitter and post, and no so much in others. There are no rules. CM or similar are usually free to post Some media do have a conversational profile, regardless circulation, page views or number of fans. Twitter ranks higher in immediacy. The selection on Facebook´s is higher and its best assessments are participation, reach and images. Each news media has reacted creating teams (not many), turns, feeds (partial or total) or abandon. At the regional level training for journalists (and the users) is necessary to ensure the quality of shared content and prepare the newsrooms to produce news in a mass self-communication environment. CONCLUSIONS
  29. 29. See you on Twitter @gdetorres @lyud @esaidh @carlosarcila @pjeronimo @alerost @jsbadillo@mcalderin @anaserrano @loretoc See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela

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