ISOJ 2011

1. Open APIs and News Organizations:
A Study of Open Innovation in Online Journalism
Tanja Aitamurto
Stanford University
@TanjaAita
Seth C. Lewis
University of Minnesota
@SethCLewis
International Symposium on Online Journalism; Austin, TX; April 1, 2011

2. the R&D problem
for news organizations

3. open innovation
open APIs

4. four leading cases:
NPR
New York Times
Guardian
USA Today

7. 4 key benefits

8. (1)
speed up internal / external
product development

9. (2)
find new revenue potential

10. (3)
leverage the brand, drive traffic

11. (4)
build a community of developers

12. challenges
mostly internal (vs. external)
more cultural than technological

13. takeaways:
open innovation
efficiencies
‘woven into the web’
ecosystem effects

14. thanks.
@TanjaAita
@SethCLewis