It's not just about great copy, stunning visuals, and coding. A mindblowing website has one or all of the following things. Check it out.

1. What Separates Good from Great:
Tips and Tricks that Matter for
Website Design

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• A natural progression for most individuals on social media
would be to look up the website of a brand/individual.

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Tips and tricks for effective web design you may not
want to miss:
• Worse than a goldfish!
Attention spans of human beings in the digital world are lower
than that of goldfish. According to a Microsoft study
conducted in 2015, attention spans of human beings are eight
seconds. A gold fish has an attention span of nine seconds.
• Not so big, please
Using big-sized images on the website can slow down pages. It
is important to optimize the visuals so they load easily on the
website, specifically on the smartphone.

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• Get some text
t’s good to have images on the site, but ensure that it does
not make up a huge chunk of the site, say 75 per cent.
Maintain a balance between text and images.
• Typography matters
Ensure the fonts are readable and look classy. Your web
design should follow your brand philosophy. The size of fonts
used should be within the 10-12 points range.
• Hail HTML
Don’t use JavaScript or Flash for navigational items. Use a lot
of content in HTML.

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• Link mantra
Links should be descriptive and keywords need to be used in
the link text for effective search engine optimization.
• Code nama
Tweaking code, and experimenting with it is fun, and smart
fancy sites definitely draw attention. The best way to make
your website fun and fancy without relying on heavy-duty
animation or graphics is to make use of HTML5 or CSS3.
• Navigation basics
Ease of navigation is vital, and some key information should
be made available on all pages of the site.

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• To scroll or not
Scrolling on your main/home page should not be too much.
Create more links from the home page so people can read
further on the linked page. Place the menu right on top,
especially if you are an e-commerce site.
• Browser compatibility
Your site should be compatible with all browsers, from Chrome
to Safari, Firefox and IE.
• ‘Link is broken, err...’
It is very important to check your website for any links that are
broken.

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Responsive or adaptive?
• It is important to understand that responsiveness is very
important. If you want to make sure everyone can see your
site right on any design, you could need to get a responsive
website design.
• Designers could often be faced with the responsive vs
adaptive style. While responsive design is more fluid and
changes according to the screen size. Adaptive web design
detects size of the screen and loads a suitable layout. It uses
specific layouts that don’t change after they are loaded once.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

9. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You