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Online video is the most rapidly growing form of media consumption in the United States. YouTube alone is the second largest search engine on the web. Individuals and organizations able to leverage this communications medium with creative video production and dissemination techniques can reach broad audiences. Additionally, platform-specific data collection on viewership and viewing habits allows impacts analysis, which can be used to iterate and improve upon the specific video-based outreach process.
Broader Impacts Productions describes their turnkey approach to addressing these crucial components of video for scientists, organizations, and institutions.