A guide to start an eCommerce business online

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This presentation pdf can be download at :
http://cloud.biz-online.hk/f/17a8413155/
To discuss : http://www.eshopowners.hk/qh
Online Shop DIY
with open source eCommerce software
seth@biz-online.hkBy:

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1 2 3 4
Introduction eCommerce
platform
Features Highlight SEO/SEM/Internet
Marketing
5 6 7 8
O2O Big Data Other Business
Models & Trends
Training and
Community
The Challenges

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Challenges

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B2B
eBay
B2C
eShop
Blogging
Market
Place
Keywords
Youtube
SEM
SEO
Internet
Marketing
Groupon
Weibo
Amazon
Viral
M
arketing
iPad
Android
iPhone
Adsense
Taobao
Adword
Affiliate
Marketng
Tm
all
O2O
W
ebPO
S
Logistics
BigData
iBeacon
Location
Base
M
arketing
Twitter
Instagram
DropShipping
?

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Get Your Stone &
Practise

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Choose Your
Platform

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Choose your platform of eCommerce
Portals Software

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Portals

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Software

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Choose your platform of eCommerce
Portals Software

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High sales volume and traffic Start from zero
Portals SoftwareVS
Direct CRM not encouraged Build-in or 3rd party CRM
Logistic service via portals’ logistic
systems
Direct connect to logistic service
providers via logistic extensions
Constrained layout design Flexible layout design
Compete for ranking within the
portals
Compete for search engines’
ranking
Limited extensibility Extensible via 3rd parties’
extensions or cloud services
Not favourable to late comers Competition on SEO, SEM &
internet marketing, etc.
Follow the rules of the game Define your own rules of the game

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Mobile Apps1
Online 2 Offline3
Social Marketing5
Drop Shipping7
Big Data Cloud Service2
POS <-> eShop4
Affilate Marketing6
SEO8
Extensions include
Market place9 Others10

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Source: Alexa, an
Amazon company

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Source: Alexa, an
Amazon company

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Source: Alexa, an
Amazon company

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Features
Highlight

18. Suppose you get the
worldwide sole agency of
this product.
How would you market it
worldwide?
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SEO/SEM/
Internet
Marketing

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SEO/SEM/Internet Marketing
Lorem ipsum more info
"
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•Your Story
•Research on Keywords, Customers, Competition, Products, Websites, etc.
•Execution Plan
STRATEGY

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ON SITE
• Search Engine Friendly URL,
• Lang,
• IP address (Server Location)
• Site Structure
• Site Map
• Keywords, Tags, Links, Menu, etc.
• Blog
• Search Terms
• SEO extensions
SEO/SEM/Internet Marketing

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7
OFF SITE
• Social Media
• Youtude, etc.
• Viral Marketing
• Broken Links Building
• Press Release,
• Posting to website, forums, etc.
• Adv
SEO/SEM/Internet Marketing

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! 7" 7
LOCATION BASED
• Google Map Posting, etc.
• Location base Messaging, iBeacon
• Mobile apps
SEO/SEM/Internet Marketing

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77!!
STRATEGY ON SITE OFF SITE LOCATION BASED
SEO/SEM/Internet Marketing

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How this site gets No. 1 Ranking?

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O2O

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Delivery/
Pick up
Pricing /
Promotion
Inventory /
Warehouse
Coupons Membership
Online
Offline

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How to handle O2O
business conflicts?

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Big Data

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Simple Example of Big data

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Leverage popular solutions like Hadoop and NoSQL data stored
Have strong Query engines for querying data
Integrate with many popular database systems, ERP systems, and unstructured data

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SaaS based solutions
Simple to use
Provide solutions that integrate directly into Magento
Provide “Canned” solutions, simply install and they will start making
recommendations for you.

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#
https://www.youtube.com/watch?v=H2AZIqR2qIo

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Site
Launch
On-Site SEO
& Sales
Conversion
Customer
Segmentation,
Product Upsell
& Cross-sell
Optimization
Customer
Loyalty
Programs,
Customer
Retention,
& Abandoned
Cart
$
Big Data
Are you ready for Big Data?

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Other
Business
Models

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Drop Shipping
Single Vendor or
Multi Vendors

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Affiliate Marketing
Single Level or
Multi Levels

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Market Place Integration1
Drop Shipping3
Blog5
Market Place2
Licensing4
Press Release6
eCommerce Concept used in 3DLT.com

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Training
&
Community

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Questions?
To view online: http://www.biz-online.hk/kyy
To download: http://cloud.biz-online.hk/f/17a8413155/
To discuss : http://www.eshopowners.hk/qh
To enroll "Magento Jump Start Classroom" Course: http://goo.gl/o1XhzQ

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THANK YOU
http://www.biz-online.hk email: info@biz-online.hk
Phone : +852 34666790%