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Spring '23 SFMC Release Notes.pdf

  1. Spring ‘23 SFMC Release Notes
  2. WHEN? February 18, 2022 - March 10, 2022
  3. Marketing Cloud App, Setup and Security Notes
  4. Import and Export Files with Google Cloud Storage ● Move encrypted and unencrypted data between Marketing Cloud and Google Cloud Storage ○ Direct transfer from Google Cloud Storage can be up to 10 times faster than the Marketing Cloud FTP ● How: To give Marketing Cloud access to your Google Cloud Storage files, use a service account to download a credential file from Google Cloud. In Marketing Cloud, set up a file location for Google Cloud Storage and upload the credential file to the file location. Then use the Automation Studio file transfer, import, or data extract activities with the Google Cloud Storage file location.
  5. Repeatedly Failing Automations are Automatically Deactivated An Automation will be automatically deactivated when it meets BOTH criteria: ● Fails at least 30 times ● Has a 100% Failure for the last 30 days Failures caused by system errors don’t count towards either of these metrics
  6. Download Data Extension Storage Details (Beta) Use Case: View and manage your marketing data usage by downloading your data extension storage details as a CSV file. Optimize your storage usage, improve performance, and ensure compliance by removing unneeded data and updating retention policies. Details: The CSV file lists your tenant’s data extensions that contain data that you’ve loaded into Marketing Cloud. These system and required data extensions aren’t included in the CSV file: • Einstein data • Synchronized data from Sales Cloud and Service Cloud • Customer 360 segments • Advertising audiences
  7. Download Data Extension Storage Details (Beta)
  8. Download Data Extension Storage Details (Beta)
  9. Package Manager Enhancements Journey Builder templates can now be added to a package In-App Journey builder activities can now be added in a package Shared DEs can now be added in a package Automation Import Activities that use Subscriber Lists can be added in a package Images can be packaged as references Content Blocks referenced using ContentBlockByName will automatically be included in your package A progress bar will now show the status of your deployment Improvements to Synchronized DEs being included in packages Improvements to attribute groups being included in packages
  10. Cross-Cloud Notes
  11. – Individual Email Results SubscriberID, JobID, BatchID and ListID are now part of the Individual Email Results dataset in What is Individual Email Results? Collection of information about an email deployed to a Contact or Lead via SFMC that is synchronized within Why is this important? Better alignment of the data within to that of a SFMC SendLog.
  12. Track Send Activities with Distributed Marketing Reporting ● Enable tracking for Quick Sends to gain visibility on activities ● Easily view all your Quick Send history to a contact or lead in a report ● Tracking adds to storage consumption limits, but you can delete older tracking objects when they’re no longer needed.
  13. Einstein and Analytics Notes
  14. Einstein – Manage Global Model Global Model Expand the amount of data that Einstein can draw from beyond your account using Marketing Cloud’s global data pool to make better predictions. Update You can now opt in and out of Marketing Cloud data models without having to submit a support ticket. Where Setup > Einstein > Einstein Settings
  15. Einstein – Data Quality Scores in SL Tester The data quality rating informs the user on the precision and accuracy of the data accumulated for the Subject Line Tester to give the user confidence in using the tool to send the highest- quality subject lines. * Available to all users opted into the Global Einstein Model.
  16. Intelligence Reports Notes
  17. Explore and Optimize Email Link Performance ● New field in Intelligence Reports called, Email Link Alias that you can pull data for directly
  18. Improve Your Analysis Capabilities with Visual Pivot Tables ● Turn Pivot Tables into a more visual graph ● Advanced user update: can create and edit calculated fields within pivot tables
  19. Learning Maps for Intelligence Reports Follow Intelligence Reports Learning Maps to navigate through different resources.
  20. Journeys Notes
  21. Know More About a Journey’s Activity with an Improved Journey History Dashboard ● Improved History dashboard will allow you to visualize and understand the health of your journey and the path/activities that Contact takes ● Easily customize the metrics that are most important to you with simplified filtering and dropdown tools ○ You can also share data with stakeholders by exporting reports from Journey Builder
  22. View the Salesforce Activity Configuration in Activated Journeys ● You can now view the configuration of each Salesforce activity in an activated journey by clicking the activity ● You no longer have to create another version of the journey when investigating data or configuration of inline mismatches
  23. Streamline Journey Navigation with Collapsible Paths ● Navigate complex active journeys more easily by collapsing paths ● Hide unneeded information to focus on a specific area, trace a Contact path, or troubleshoot a specific issue
  24. Journey Builder Expanded Recommendations UI Configuration Best Practices ● Proactive guidance on journey configuration, including recommendations for Decision Splits, Wait Activities and more. ● Included with Journey Builder.
  25. Act on Better Scripting Error Messages ● When possible, a more detailed message about scripting errors will be shown instead of previous generic error messages when previewing CloudPages ● This will help provide more descriptive details on how you can can correct the errors of the page before you publish
  26. Copy CloudPages Page States ● Duplicate page state versions can now be created by copying and pasting the page state ● Previously, content had to be manually copied and pasted into a new state to create a duplicate. Ctrl+C Ctrl+V
  27. Build Messaging Experiences on WhatsApp ● Set-up your WhatsApp Business Account in Journey Builder ● WhatsApp must approve your template message – Once approved can personalize and send with Journey Builder ● Build your audience for WhatsApp Chat Messages in Contact Builder. ● Use Content Builder to create session messages to respond to user-initiated conversations ● After you activate your journey, you can view your WhatsApp Chat Message performance.
  28. Join the Release Webinar on 3/9 @ 12PM EST
  29. THANK YOU!