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Pacs Ropes

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Pacs Ropes

  1. 1. BY AMY PRUTSMAN, ADINA SCHOENEMAN, KIM CHARLES AND CATRINA AUBRY
  2. 2. WHO ARE WE • A manufacturing company who currently produces nylon rope and steel cabling products • We’ve received customer feedback: • Traditional nylon rope does not support enough weight for their needs • Traditional steel cabling weighs too much and reduces the efficiency of crane loads
  3. 3. OUR NEW PRODUCT • Our R&D team came up with a new innovation to solve customer concerns • Flexible nanotube technology cased in double braided nylon exterior. • Improved weight capacity: • Traditional ¼ inch nylon rope holds 1,500 lbs. while our new technology can support 15,000 lbs. • Traditional steel cable weighs around 0.5 lbs. per foot while the nanotube rope will weigh only 0.2 lbs. per foot.
  4. 4. SURVEY QUESTIONS • Surveyed current and potential customers for nanotube technology • Survey included 10 questions: • • • • • Demand Price Product Place Promotion
  5. 5. POSSIBLE SEGMENTS • Construction Machinery Manufacturing • Sporting Goods Stores • Building Materials and Supplies • Commercial Fishing Equipment and Supplies
  6. 6. DEMAND How Often Company Orders Rope/Cable How Often Company Orders Rope/Cable 45 20 40 18 35 16 30 14 25 12 One-Three Weeks 20 Three-Six Weeks Onceyear 10 Twiceyear 15 Six-Nine Weeks 8 Three timesyear 10 Nine+ Weeks 6 More Often 5 4 0 2 Sporting Building Commercial Goods Stores Materials and Fishing Supplies Equipment Dealers and Supplies 0 Construction Machinery Manufacturing
  7. 7. DEMAND How Many Establishment Customer Operates 35 30 25 20 1-5 6-10 15 11-15 16-20 10 21+ 5 0 Construction Machinery Manufacturing Sporting Goods Stores Buidling Material and Supplies Dealers Commerical Fishing Equipment and Supplies
  8. 8. DEMAND How Willing is Customer to Try New Products 40 35 30 25 Not Willing X 20 XX 15 XXX Very Willing 10 5 0 Construction Machinery Manufacturing Sporting Goods Stores Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  9. 9. PRICE Which is More Important to Company: Quality or Price 30 25 20 Quality 2 15 3 4 10 Price 5 0 Construction Machinery Manufacturing Sporting Goods Stores Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  10. 10. SEGMENT DECISION • Based on previous demand questions, we determined our best segment would be: Commercial Fishing Equipment and Supplies
  11. 11. PRICE How Competitive is our Current Pricing Strategy to the Customer 25 20 Not Competivitive 15 2 10 3 4 5 Competitively Priced 0 Construction Machinery Sporting Goods Stores Manufacturing Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  12. 12. PLACE Customer Opinion on Storage Space of our Current Product 40 35 30 25 Too Much Space 20 Right Amount of Space 15 Not Applicable 10 5 0 Construction Machinery Sporting Goods Stores Manufacturing Building Material and Commercial Fishing Supplies Dealers Equipment and Supplies
  13. 13. PLACE What Channel the Customer Aquires Product Through 20 18 16 14 12 Direct Distributor 10 Web-based Distributor 8 Direct from Manufacturer 6 Manufacturer Rep 4 2 0 Construction Machinery Manufacturing Sporting Goods Stores Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  14. 14. PRODUCT Importance of Weight Capacity 35 30 25 Not Important 20 2 3 15 4 Very Important 10 5 0 Construction Machinery Manufacturing Sporting Goods Stores Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  15. 15. PRODUCT Current Customer Service Satisfaction 25 20 15 Very Unsatisfied 2 3 10 4 Very Satisfied 5 0 Construction Machinery Manufacturing Sporting Good Stores Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  16. 16. PROMOTION How Customers Find New Technology Information 40 35 30 25 Trade Show 20 Trade Press Web Search 15 Regular Web Sources 10 5 0 Construction Machinery Sporting Goods Stores Manufacturing Building Material and Supplies Dealers Commercial Fishing Equipment and Supplies
  17. 17. CONCLUSION • We have decided to target the Commercial Fishing Equipment and Supplies Segment • To position ourselves for this segment, we will: • Launch our product at trade shows, invite trade press to write about us, and encourage web sources to gather information to feature on their pages • We will working on pairing up with web-based distributors and secure manufacturers reps to build relationships and promote our web-based sources through personal selling

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