Personal Information
Organização/Local de trabalho
Canada Canada
Cargo
Product Marketing Manager. Build and Execute Insight Based Pursuit and Engagement Strategies
Setor
Advertising / Marketing / PR
Sobre
It's all about the data. I focus on transforming data (e.g. market research, competitive intelligence, client insights, and industry reports) into insights to help companies position and launch new offerings.
I am at my highest engagement level when I am building new offerings, creating successful pursuit strategies and executing thoughtful go to market plans.
I started on this path in England, when during my Masters I worked on a project assessing the market feasibility of a firm's new product line targeted to the millennial generation. The data confirmed it was not the right move for the firm. The experience confirmed that I wanted to help companies make insight-based decisions.
M...
- Apresentações
- Documentos
- Infográficos
From Customer Insights to Action
Capgemini
•
Há 8 anos
Customer insights for product strategy
johanna kollmann
•
Há 9 anos
What is Customer Insights?
Unni Jenssen
•
Há 8 anos
Developing a Customer Insights Strategy
Randy Pilkenton
•
Há 14 anos