1.
Lifting the Veil on Event WiFi
& the Future of 5G
#SXSW2019WIFI

2.
The Live Event Planning Process
 Site Survey – Picking the Perfect Place for Your Event
 What’s the Location Cost?
 Will the venue or location size support the event?
 Does it Have Power?
 What Events Have Taken Place There?

3.
The Live Event Planning Process
 Production Company
 Booking Agency
 Power
 Food & Beverage
 Lighting, Staging, Sound
 Security
 Ticketing
 Publicity, Social Media,
Web Management
It begins with hiring your service vendors, such as…

4.
The Live Event Planning Process
 Ticket Sales
 Talent Booking
 Promotion and Press
 Marketing and Social
Media
 Merchandise
 But then it stops there…
Putting Internet/WiFi last on the list
will increase budgets and lost revenue experiences

5.
Internet Connectivity is Mission Critical
 Ingress - Ticket Scanning &
Box Office
RFID wristband access
points
Mobile Device scanners
 Point-of-Sale for Food &
Beverage and Merch
 Production teams
 Media
 Artist and VIP tents
 Brand Activations
 Emergency Response
Teams and Security
(weather alerts)
 Live Streaming

6.
WiFi & Internet Challenges
 Venue has poor or no internet
 Festival is in a field
 Crowds = High-Density environment
 Cell Towers are saturated

7.
There’s a Better Way
 Learn the step-by-step way to better event
planning
Timelines for WiFi planning by event category
Which WiFi solutions to choose
Understanding the real cost behind the RFP
How to hire a WiFi solutions company

8.
Connectivity Icing On the Cake
 Cashless Payment
 Data, Data Data – Glean
insights on your fans, F&B
Sales, Merch Sales
 Ingress Monitoring and
Crowd Flow (heat maps)
 Social media analytics
 Press and Social Media
 Happy vendors and fans
 Learn about what the future
holds for new cellular
technology and 5G, impact
on live events

9.
Kim Owens, Kaffeine Buzz
Damon Schrotberger, FestiFi
#SXSW2019WIFI