11. Additional Site Today's 3G networks can carry considerably more traffic with only incremental additional costs RAN Capex per upgrade option 3G LTE Capex SW upgrade extra carrier 6-sector site new site new site (co-loc)
12.
13. 10% of users account for > 70% of the data traffic
14. 1% of users account for > 25% of the data traffic
15. 0.1% of users account for > 10% of the total data trafficUnit usage Datacard Other Smartphones iPhone Non-Smartphones
16.
17. The majority of the network can easily accommodate the increase in data traffic Despite the strong growth in data traffic demand, network costs increase only incremental Traffic distribution over sites traffic Capacity limit (today) Tomorrow Today % of sites
18. 20/01/2011 7 Cell BH throughput / user Traffic Management Throughput / user 3G acceptable limit today future Controlling costs of network expansion without compromising user experience Don’t panic if throughput per user goes down… ….because this can be alleviated by traffic management measures By introducing traffic management measures necessary RAN upgrades can be shifted in time, or even prevented altogether Cell BH throughput / user LTE Throughput / user 3G acceptable limit Action: RAN capacity upgrade today future
25. LTE terminal penetration, LTE rollout, LTE frequency deployment band etc It will take several years after LTE launch until 3G traffic stops growing Traffic per terminal technology Traffic per network TB/month TB/month LTE LTE 3G traffic peak (3G terminals) 3G 3G
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27. Once we know “peak 3G”, we know when no more capacity upgrades are necessary for 3G
28. From Capex perspective it would be best if 3G traffic demand would be stable over a longer period Use traffic Management measures to “flatten out” the peak demand of 3G in order to minimize 3G Capex during traffic migration to LTE TB/month LTE 3G time today