Market trends and best practices for creating innovative apps and ebooks

Creating Innovative Mobile Apps
and Ebooks

Kim Koeller
Creator of Multi-Award Winning
Let’s Eat Out Series of Books, eBooks & Apps

Agenda

• Background on GlutenFree Passport

• Global Market Trends for Apps & eBooks

• Considerations for Creating Your App / eBook

• Benefits to Developing Your App / eBook

Copyright 2012 GlutenFree Passport® All Rights Reserved

Background on GlutenFree Passport

Educating Individuals and Businesses Since 2005
Educating Individuals and Businesses Since 2005
• Created & Published 30-plus Mobile Apps, eBooks and Books
Purchased in over 60 Countries

• Pioneer in Local Dining and Global Travel While Managing Gluten &
Allergen Free Lifestyles

• Achieved Quality, Excellence and Design Ebook Certication

• Rated Top 10 Best iPad Apps in Health & Nutrition

• Multi-Award Key Industry Winner for 7 Consecutive Years


Exploding Global Sales Estimate for Internet Devices

Global Internet Device Sales Forecast 1

Tablets

We Are Here
Billions

Smartphones

Personal Computers

Source:
1)Yankee Group 2012 research

iPad - One of the Fastest Growing Devices

Note: *Nintendo Wii & DS were launched during holiday seasons (11/19/06 for Wii, 11/21/04 for DS); iPad shipped on 4/3/10;
iPhone shipped on 6/29/07, First netbook (Asus Eee PC) shipped on 10/16/07, BlackBerry smartphone first shipped 2002,
iPod shipped on 10/23/01. Source: Company data, Katy Huberty, Morgan Stanley Research June 2010


Mobile Apps & Device Trends Worldwide

• $46 Billion in worldwide revenue by consumer mobile apps in 2015 1

• 50% of US phone consumers own smartphones as of 2/12 2

• Global market to be 2.5+ billion smartphones from 2010-2015 3

• Apple released 1st iPhone in 6/07 & App Store in 7/08 with 500,000+
apps available as of 2/12 4

• 1st Android phone available in 10/08 with 422,000 apps
on Android Marketplace with 30% low quality as of 4/12 5

• Apple iOS devices account for 86% of total revenues
vs 24% for Android as of December 2011 6


Gluten & Allergen Free Apps on Apple and Android


eBook Market and eBook Apps Overview
• 28% of Americans over 18 own either a tablet or an e-Book reader¹

• 21% of American adults read an e-book in the past year as of 2/12¹

• 41% of Americans read e-Books on PC, Kindle or Nook, 29% use
smartphones and 23% access tablet computers¹

Sampling of eBook Apps eBook Device Support

• Readers: Kindle, Nook & Sony
• iPhone, iPod Touch & iPad
• Android Phones & Tablets
• Blackberry
• Windows Phone 7
• PC
• Mac

Source:
1)Pew Research Center April 2012

Mobile App, eBook or Book Creation Checklist

Questions to Ask Yourself About Your Idea
Questions to Ask Yourself About Your Idea
What is your intention with creating an app or eBook?

What type of content do you have? Who owns the content?

Who is your audience and who is your competition?

What differentiates your idea from other resources in the market?

What platform do you want to support? Will this be free or paid?

How much time and money do you want to devote to your idea?

Design & Development Considerations

App and eBook Creation Process
App and eBook Creation Process


Publishing & Distribution Considerations
App and eBook Rollout Process
App and eBook Rollout Process
• Publishing Considerations
﹘ Digital content preparation
﹘ Submission and content updates

• Ever growing market includes:

• Sales Reporting and Payments

Sales Reporting & Payment Considerations

App and eBook Royalty Structure
App and eBook Royalty Structure
• Revenue from mobile apps:
• 70% for you / 30% for Apple, Google & Amazon

• Revenue from eBooks:
• Apple – 70% for you / 30% for Apple
• Barnes & Noble – 65% for you / 35% for B&N
• Amazon – two pricing options:
• 70 % for you / 30% Amazon if priced between $3.00 – 9.99
• 35% for you / 65% Amazon if priced below $2.99 or $10.00+
• Google – varies based on various factors eg ads on sample
pages, click through revenues, etc
• Book Distributors – varies based upon regions and agreements

Growing Your Business with Apps, eBooks & Books

Benefits to You and Your Business
Benefits to You and Your Business
• Boost Branding and Market Recognition

• Expand Geographic Reach to the World

• Enhance Customer Experience

• Act as Marketing & Sales Tool

• Acquire More Customers and Fans

• Generate More Income


2012 Best Health Book of the Year Award Winner

Paperback Books and eBooks
Paperback Books and eBooks Apps for Gluten and Allergy Free Living
Apps for Gluten and Allergy Free Living
●Let’s Eat Out with Celiac/Coeliac & Food Allergies! ●iCanEat OnTheGo Gluten & Allergen Free (Fast Food)
●Award-Winning Multi-Lingual Phrase Passport ●iEatOut Gluten & Allergen Free (Ethnic Cuisines)
●3 Restaurant Cuisine Passports ●Gluten Free and Vegan Pizza US
●Gluten & Allergen Free Disney World
●eBooks on Android, Blackberry, Phones & eReaders: ●Gluten Free Chicago
●7 Gluten Free: Dining Out Toolbox and French, ●Gluten Free Meals (Android Only)
Indian, Italian, Mexican, Steak & Thai Restaurant ●Allergy Free Meals (Android Only)
Dining; Jump Start Your Gluten Free Diet
●Mangeons Sans Gluten et Sans Allergènes
●5 Allergen Free: Let’s Eat Out!, Multi-Lingual
Passport & French, Italian & Steak Restaurant Dining ● So Simple GF Recipes

Visit Us At:
GlutenFree Passport GFPassport
www.GlutenFreePassport.com


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Market trends and best practices for creating innovative apps and ebooks