Journey or experience mapping is a common UX tool, though it's not always applied as effectively as it could be. This presentation shows a simple template for making these maps useful, describes a few uses for them, and explores the health journey (courtesy of PatientsLikeMe.com) as an example of translating data to insight. However, the slides may not stand on their own very well without the narration.
54. HUGE THANKS!
Research team
Synthesis team
Kate Brigham Jamie Heywood Kate Brigham
Maureen Oakes Jeff Cole Maureen Oakes
Jeremy Gilbert Scott Listfield Jeremy Gilbert
Lori Scanlon Doug Marttila Jeff Dwyer
Jeff Dwyer Amy Newell
Steve Hammond James Kebinger
Ben Heywood Winfield Peterson
Proprietary & Confidential!
55. THANKS!
@kimgoodwin
Proprietary & Confidential!
Image: USGS public domain