LinkedIn - Creating your Business & Professional Profile.

1. Finding Jobs & boosting your Career
Julian Gay-de-Montella
Lesson 1

2. GOAL/OBJECTIVE
LinkedIn: Finding Jobs & boosting your Career
How to use LinkedIn to find
jobs & boost your career
opportunities
Lesson 1

3. AGENDA
LinkedIn: Finding Jobs & boosting your Career
Why LinkedIn?
Your Profile & Brand
Searching for Jobs
Lesson 1
1
2
3

4. Why LinkedIn?
LinkedIn: Finding Jobs & boosting your Career
187m users in
over 200 countries
Lesson 1
Source(s): www.linkedin.com, www.website-monitoring.com, www.quantcast.com
2 new members
every second
61% use it as their
primary networking site
2m + companies
have LI pages

5. Which means...
LinkedIn: Finding Jobs & boosting your CareerLesson 1
It is the largest professional
network online

6. Which also means ...
LinkedIn: Finding Jobs & boosting your Career
92% of US companies use LinkedIn to
find candidates
Lesson 1
Source(s): www.linkedin.com, www.quantcast.com
88% of recruiters in the EU check
candidate profiles on LinkedIn

7. to network & grow
your career
So LinkedIn is essential...
LinkedIn: Finding Jobs & boosting your CareerLesson 1

8. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1

9. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
Lesson 1

10. LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL
Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1

11. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Headline
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

12. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Headline
Summary
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

13. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

14. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Titles
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

15. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Titles
Job Descriptions
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

16. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

17. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Contact Info
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

18. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Contact Info
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

19. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

20. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your URL on LinkedIn
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

21. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your URL on LinkedIn
Let's change yours
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

22. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

23. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

24. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

25. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

26. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

27. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your CareerLesson 1
LinkedIn is a Search Engine
(Keywords)
Correct Contact Info
Customized URL

28. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

29. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

30. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional

31. Clear Picture &
ProfessionalYour Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Current Photo

32. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background

33. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background
Looks like the
candidate you
would want!

34. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Clear Picture &
Professional
Current Photo
Clear
Background
Looks like the
candidate you
would want!

35. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

36. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

37. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
List all your Titles, starting with most important

38. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
What do you do if you don't have a
title?

39. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
What do you do if you don't have a
title?
Then you list what you do!

40. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have no experience or
previous specialty...

41. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have no experience or
previous specialty...
Marketing Student with experience in…
or degree in...

42. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have experience or a
specialty...

43. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
ie. If you have experience or a
specialty...
Sales Manager with experience in...or
specializing in...

44. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Remember it's about Keywords!

45. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Remember it's about Keywords!
Recruiters just need a tagline to know
what you do & if you are of interest

46. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

47. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

48. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Recruiters are under pressure & tight
deadlines to find candidates...

49. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Recruiters are under pressure & tight
deadlines to find candidates...
Make it easy for them!!

50. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...

51. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...
- Short (100-300 words max)
- Interesting (well written)
- No spelling mistakes
- Explains what you can do- skills &
achievements
- Conveys your personality! Why should
people meet you or keep reading
- What you are looking for

52. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
The ideal summary...
Is like the trailer for a movie

53. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

54. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference

55. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:

56. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Written testimony of what you can
do (someone vouching for you as
an employee)

57. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Any of your contacts can write you
one directly or
- You can request for them to write
you one

58. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
RECOMMENDATIONS:
- Let's do it together!

59. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

60. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

61. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

62. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

63. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

64. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

65. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

66. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

67. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1

68. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference

69. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
ENDORSEMENTS:

70. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Let's explain the difference
ENDORSEMENTS: Corroborating
your skills

71. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand

72. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand
- They showcase your
personality

73. LinkedIn: Finding Jobs & boosting your Career
Photo (Professional)
Headline
Summary (You need one!)
Recommendations &
Endorsements
Awards/Volunteering
Lesson 1
Your Profile & Brand
- Create a Connection &
Standout!

74. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand
Remember to turn change notifications ON or
OFF!

75. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

76. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

77. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

78. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

79. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

80. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

81. LinkedIn: Finding Jobs & boosting your CareerLesson 1
Your Profile & Brand

82. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

83. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

84. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
for Posts

85. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
for your Contactsfor Posts

86. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

87. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

88. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

89. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

90. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

91. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links

92. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too

93. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too
you can integrate with other
platforms

94. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
you can add websites
& links
you can add
pictures too
you can integrate with other
platforms
you can choose which
contacts can see this!

95. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

96. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
they appear on your
Profile

97. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
so to join...

98. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
so to join...

99. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
Once in the groups page...

100. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups

101. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups
Engage with your groups

102. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
See your current groups
Engage with your groups Find or Create One!

103. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1

104. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
On CONNECTING:
- Connecting with strangers is
ok (but needs explanation)
- Checking people's profiles is
normal & expected

105. Your Profile & Brand
LinkedIn: Finding Jobs & boosting your Career
Keep Active! Interact with
contacts & post
Posting Content
Groups
Connecting & Messaging
Lesson 1
On MESSAGING:
- Keep it short
- relevant & meaningful (check
their profile)

106. Searching for Jobs
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Job searching is no monkey business

107. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

108. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

109. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

110. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

111. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

112. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

113. Searching for Jobs
LinkedIn: Finding Jobs & boosting your Career
Use the Advanced Search Tool
Refine your Search
Lesson 1

114. SUMMARY:
LinkedIn: Finding Jobs & boosting your Career
- LinkedIn is essential to find jobs & boost career
- Look after your Profile regularly
- Grow & Actively Engage with Network (Post,
Comment)
- Use LinkedIn to make searches of your own
Lesson 1

115. Add us on LinkedIn
LinkedIn: Finding Jobs & boosting your CareerLesson 1
Julian Gay-de-Montella
ie.linkedin.com/in/juliangaydemontella
Kieran Desmond
ie.linkedin.com/in/kierandesmond