This document provides a brainstorming worksheet and process to help individuals develop business ideas for potential landing pages. It instructs the user to first write down hobbies, skills, interests and media consumed without limiting ideas. Second, the user turns these ideas into potential services or products that could be marketed, such as dog walking services from a love of dogs. Example business ideas are provided around interests in dogs, snacks and sleeping. The worksheet then prompts writing interests and potential marketable services in the provided tables to develop ideas for landing pages.

1. BRAINSTORMING
Version 1.0
A step by step
guide and
worksheet

2. Landing Pages 107: Brainstorming Worksheet
This brainstorming worksheet is for people who don’t have a business idea yet. If you
already have an idea, this is not for you – you should be creating your landing page
right now.
The first step is to write down any idea that comes up. Start with:
1. Your hobbies
2. Your skills
3. What you talk about most
4. Books and magazines you read
5. Websites you go to
Don’t limit yourself - just write them all down as they come, and don’t stop to expand on
any ideas while you’re brainstorming.
The second step is to turn these ideas into services that can be marketed or sold. You
might love animals, but people aren’t going to pay you money just because you love
animals. Remember, you want to create a landing page to sell an idea and generate
leads.
Here are some ideas you can use if you just want to jump into building your landing
page immediately:
If you love dogs, you might create a landing page to:
1. Generate leads for dog walking services
2. Sell services/products on dog grooming
3. Get people to sign up for your newsletter on dog care tips
If you like eating snacks, your landing page can:
1. Promote a newsletter talking about the latest new snack
2. Sell a monthly home or office snack delivery service
3. Test out a new business idea for a new healthy snack category
And if you like sleeping, you can optimize your landing page to:
1. Sign people up for a newsletter on how to fall asleep faster
2. Sell a course on how to improve your quality of sleep
3. Sell a private consultation with you on how to develop the perfect sleeping habits.
BRAINSTORMING WORKSHEET on the next page →

3. Areas of Interest
Marketable Services
Hobbies
Skills
What you talk about most
Books and magazines you read
Websites you visit regularly
Came up with some great ideas? Great! Now go create your landing pages at
www.kickofflabs.com