Promote Telecommunication network through Propomotional mix

1 To Promote the IS Pros Network using Promotional Mix
INTRODUCTION
IS Pros Ltd is a joint venture with New Horizons established in the year 2001, specializing in
supplying high-speed data connectivity that will facilitate customers with broadband wireless
access. The prime objective of IS Pros is to develop a nationwide secured data communication
service network that is an integral part for the success of today’s business. IS Pros Fiber Optic,
Microwave & Radio link offers “last mile” connectivity to corporate and institutional clients in
Bangladesh. The network provides a highly reliable and cost effective communications network
for data applications to support the growing needs of financial, corporate, commercial markets.
IS Pros infrastructure delivers competitively priced, high bandwidth, data transport and value
added services. IS Pros is one of the true broadband service providers currently operational in
Bangladesh operating with a license by the Bangladesh Telecom Regulatory Commission.
Bangladesh has emerged a lot to the field of Internet service. From Mid 1996 our country's people are
using internal facilities. Now, what is called Internet? Internet can be defined as “network of network; a
network is called interconnected computers, which share resources among them”. ISP-Internet Service
Provider is the company, which provides Internet facilities to the user on basis of time related payment. In
2011 Is Pros Limited start their business with joint venture with New Horizons. Is Pros Limited Is One
kind of IT firm Which is based on Internet Service provider, it is most old ISP firm in Bangladesh. At
present, there are approximate 21 ISPs that are running business in Bangladesh. But most of the ISPs are
providing services only inside Dhaka. Of these - no. of ISP, some are fully fledged V-sat based ISPs and
rest of them are leased line ISP, which take lease line connection from the v-sat based ISPs. Service
provided by these ISPs varies due to their hardware configuration and connectivity speed. Also the
number of subscribers also makes effect on the service. This report provides the detail of survey that was
commissioned by the IS Pros Limited. The survey was conducted in different zones in Dhaka city. The
survey was conducted among the small and medium enterprises in Dhaka. This report presents the results
of the survey of the small and medium enterprise in Dhaka zone. IS Pros Limited is an organization of
a highly motivated, disciplined and trained team of individuals who day-in-day-out strives to
implement cutting edge solutions and services.

Significance of Study:
This project makes a significant value in our day to day life. It makes a clear idea about Promotional Mix
on IS Pros Limited in Dhaka. This project I would like to show the Promotional tools of IS Pros Limited
in Dhaka and the benefits of developing this plan. In this project I am going to study about Marketing
Process. Over here I will try to find out new Promotional technique in IS Pros Limited which will help to
increase the sales volume & achieve the target level.
Statement of the Problem:
To do this report I have faced many problems. When we had gone in IS Pros Limited for survey, there
was some problem. I have seen in the promotional department where only use 4p, there is no 7ps or tv
advertisement. Those people are working in the promotional department; they don’t have huge
knowledge about latest promotional tools.
Purpose:
The purpose of our project is increase sales using promotional on IS Pros Limited. in Dhaka what is highly
specialized sourcing strategy used by RSP and lending institutions to support the business acquisition
and account servicing activities associated with the customer lending lifecycle. By using the high
technological device & promotional tools that can provide our service without any obstacle. Economic
trends are very much benifecial for our business.Thouh we have lack of clear-cut channel of distribution
but we can exist in the market with the competitors.

Background:
Customers are already becoming increasingly demanding in terms of continuous quality and productivity
improvements. As we move into an exciting, new journey, we will continue to draw upon our global
capabilities and deep industry knowledge to deliver results to our clients and hope to accomplish many
significant achievements. We take great pride in the dedication of our people and our clients as well as
our partners will enable us to provide day-to-day operational excellence to organizations around the
Country. In today's cost-conscious, results-driven business world, more companies are staying agile by
turning in to Marketing to save time and costs, while assuring revenue growth. That's why we are firmly
anchored in our commitment to delivering quality IS Pros services to help organizations reduce costs &
give the best service while achieving more strategic business objectives.USA remains the top industry for
the IT industry based on the spectacular showings exhibited by some existing players. But increasing
demand for ISP is driving Indian cost up, thereby reducing the potential cost savings. Faced with the rise
in internet bills, Indian suppliers have started sub-contracting their routine processes to vendors in other
countries, including Bangladesh, to capitalize the prevailing lower internet rates there. IS Pros Limited is
striving to bring new dimension in one stop information technology support and training in Marketing
Sector to ensure the optimum satisfaction to our valuable local clients. Thus, they want to contribute in
our economy.
A brief timeline of IS Pros Limited
January, 2001
The dream of initiating a business of Information Technology was documented with idea of building a
complete one stop IT services solution for the society in the sub field of Network, Software, BPO &
Training.
May23rd,2001
IS Pros Limited registered its identity with the Registrar of Joint Stock Companies and Firms with 4 board
members lead by Mr. Faizun Nabi Chowdhury as the Chairman and Mr. Shah M Reaz as
theManagingDirector.
June,2001
The company engaged into a territorial franchise agreement with New Horizons Computer Learning
Centers, Inc., USA to provide vendor curriculum based Technical and non Technical Training to the
drivers emerging ICT industry.
March, 2002
New Horizons Computer Learning Centers, Uttara (A fully owned venture of IS Pros Limited) opened its
operation at House No. 1, Road No. 5, Sector No. 1, Uttara, Dhaka.
July, 2004
Software Development was initiated to the core operation.
February, 2005
BPO in form of modular development was initiated to the core operation.
March 2005

New Horizons Computer Learning Centers, Uttara was shut down due to lack of demand for quality IT
Training within the region.
March, 2006
IS Pros Limited decided to build infrastructure for the country by deploying its own Fiber Optic
Infrastructure for Bangladesh. Application for Internet Servie Providers License was
dropped at BTRC.
February 28, 2007
IS Pros Limited awarded Nationwide Internet Service Providers' License by Bangladesh
Telecom Regulatory Commission (BTRC).
March 1, 2007
Infrastructure building stepped up to Priority 1.
June 1, 2008
Introduced the purpose statement - "Your Connectivity Provider". Target set to be the
industry leader by March 1, 2010.
November 7, 2010
In this period of time we managed to cover underground cable.
August 11, 2011
IS Pros Limited is one of the few companies from Bangladesh who currently have a Face book network
as an established Corporate Identity.
Objective of the Study:
Broad Objective
The prime objective of IS Pros is to develop a national data backbone and Internet network that is an
integral part for the success of today’s business.
Specific objective:
 To understand the Marketing Policy of IS Pros Limited
 To understand the Marketing Strategy of IS Pros Limited
 To study the operational efficiency of IS Pros Limited.
 To relate the theoretical leanings with the real life situation.
 Identifying the benefits for the company.
 To identify the procedure to build up Marketing technique
 Find Out the Competitor Strategy

1.3 Vision and Mission
Vision:
To provide the internet connectivity in all over the country.
Mission:
“To provide connectivity among people, company, and country to create value for our stakeholders by
ensuring quality, effectiveness and responsibility to the society - using tomorrow’s technology.
Organization Profile:
 Name of the Organization: IS Pros Limited
 Chairman: Shah M Reaz
 Date of Incorporation: January, 2001
 Registered Office: 41/1 Kazi Nazrul Islam Avenue
(Zeenat Bhaban), 5th floor Dhaka 1215, Bangladesh
 Line of Business: ISP & Data Communication.
 Legal Status : Private Limited Company
 Number of Employee: 55
 Dialogue: Your Connectivity Provider
 Phone: +8802 8126957, +8802 8116422
 Fax: +8802 9138054
 Logo:
 Website: www.ispros.com.bd

Bangladesh has emerged a lot to the field of Internet service. From Mid 1996 our country's
people are using internal facilities. Now, what is called Internet? Internet can be defined as
“network of network; a network is called interconnected computers, which share resources
among them”. ISP-Internet Service Provider is the company, which provides Internet facilities to
the user on basis of time related payment. In 2011 Is Pros Limited start their business with joint
venture with New Horizons. Is Pros Limited Is One kind of IT firm Which is based on Internet
Service provider, it is most old ISP firm in Bandladesh. At present, there are approximate 21
ISPs that are running business in Bangladesh. But most of the ISPs are providing services only
inside Dhaka. Of these - no. of ISP, some are fully fledged V-sat based ISPs and rest of them are
leased line ISP, which take lease line connection from the v-sat based ISPs. Service provided by
these ISPs varies due to their hardware configuration and connectivity speed. Also the number of
subscribers also makes effect on the service.

Founder Member:
IS Pros is managed by an experienced team of professionals drawn from across industries and
cultures. The management team has specialists from diverse industries such as IT services.

Organization Structure of IS Pros Limited:
An organizational structure consists of activities such as task allocation, coordination and
supervision, which are directed towards the achievement of organizational aims.
It can also be considered as the viewing glass or perspective through which individuals see their
organization and its environment. Virgo has hierarchical organizational structures is following
bellow

IS Pros Ltd. divided into some parts they are showing bellow

Infrastructure:
Their infrastructure combines state-of-the-art facilities with watertight security to ensure
business continuity for our customers has invested heavily to ensure an excellent, world-class
ISP facility, which caters to the needs of our esteemed clientele.
 A well developed work-friendly set up to ensure smooth functioning.
 Ergonomically designed, spacious workstations, which are decentralized.
 Local leased lines from the best service provider to the respective server dedicated for
this RSP at the location.
Major function of IS Pros:
They are an integrated money, IT/ITES and Learning Solutions powerhouse, providing state of the art,
comprehensive services for contemporary market needs. Their domain expertise, technical innovation,
process excellence combine to deliver best in class solutions and make us a world class company in what
they do.
Description of its business:
Customer acquisition, IT service, customer care, network, Software, BPO & Training. processing, i.e.
financial services, telecommunications & media, healthcare, legal, travel etc.
VPN (Virtual Private Network)
 Monthly base price is the rental charge for the usage and administration of the IS Pros
Optical backbone with 98% uptime guarantee per month.
 Due to the fully routed architecture of the true VPN of our network IS pros Limited
follow a reducing rate with volume policy with its customers.
 Optical Fiber Network. We have 280+ km optical fiber in Dhaka city.
 Completely Routed Network
 Unparalleled Upgradeability

Small & Medium Business
 Dedicated Internet Access
 Data Communication
 Business E-mail
 Domain registration
 Web Hosting
 Network Security Solutions
 Home & Home office.
Large Enterprise
 Internet Leased Line
 Dedicated Internet Access
 Data Conferencing
 Video Conferencing
 Web service
Home & Home Office
 Broadband Internet Access
 Web services
Web Hosting
IS Pros Limited is one of the most trusted & reputable web hosting providers in Bangladesh. Our service
combines value, speed and reliability with a committed customer service that is second to none.
Mail Hosting
IS PROS Limited provides unique e-mail service with your registered company domain name.
If you need more e-mail accounts with your own company domain name then IS Pros e-mail
plans can give you the extra accounts you need to send and receive e-mail from your own
domain.

Feature for mail hosting service
 Individual accounts instantly add more as you grow.
 As much storage as you want
 Considerable traffic
 Unlimited Attachments
 Spam Protection Anti-Virus
 Web Mail
 IMAP, POP, SMTP, use any e-mail & Outlook
 Multiple e-mails, e.g. Sales@ yourbiz.com
 E-mail Support for all users
 Easy web-based Administration.
 Cost effective solution
 Different webmail templates to choose your taste.
Project Management
1. Project Planning & Monitoring System
2. Production Planning System
3. Product Distribution Planning
4. Maintenance Planning and Monitoring System
Their range of IT/IT enabled services include:
Web Solutions
1. Web Application Development
2. Web and Enterprise Portal Development
3. Domain Name & Web Hosting Packages
4. Online Result & Exam system
5. E-commerce Solutions
6. Search Engine Optimization (SEO)
7. Internet/Online/Web Research
8. Web Templates for Magento, osCommerce,
9. Joomla, Wordpress

Business Application Development
1. Content and Document Management
2. Customer Relationship Management
3. Workbox Management
4. Supply Chain Management
5. Sales Management
6. Inventory and Logistics Information Services
7. Procurement & Cost management
8. Production Planning & HR Management
9. Digital Data Conversion
10. Software Testing Services
11. Quality Assurance
Creative
1. Logo & Corporate Identity Pack
2. Web Advertisement
3. Brochure & Catalogue
Our Service Products include:
Our service Product includes:
 Point to point connectivity for business
 Multi Service Home Network
 Server Hosting and collocation
 IP Phone
 IP PBX Features & Services
 Bulk Internet bandwidth
 Domain Registration and Web Hosting
 Application Server Hosting
 Mail Server Hosting and high speed access
 Backup Service

1) Business to business point to point connectivity

2) VPN connectivity
A virtual private network (VPN) is a network that uses a public telecommunication infrastructure, such
as the Internet, to provide remote offices or individual users with secure access to their organization's
network.
Howitswork
To make use of the VPN, the remote user's workstation must have the VPN client software installed. A
firewall sits between a remote user's workstation or client and the host network or server. When
connection to the corporate network is attempted, the VPN client software will first connect to the VPN
server by means of a tunneling protocol. After the remote computer has been successfully
authenticated, a secure connection (secret tunnel) between it and the VPN server will then be formed as
all subsequent data being exchanged through this tunnel will be encrypted at the sending end and
correspondingly decrypted at the receiving end of the tunnel. As such, the network tunnel between
them, even though established through the un-trusted Internet, is still considered secure enough that
the remote computer can be trusted by local computers on the corporate LAN.

3) Bulk Internet bandwidth
There is simply no reason to re-invent the wheel and it makes business sense to sign up as a reseller or
as an ISP at Wireless Dimensions. If you are already offering hosting space and dial-up accounts, you can
just make use of our fully developed platform and price whatever you want. As an alternative sign-up as
reseller of our hosting and connection packages and enjoy large commissions while you don’t fall behind
in the ISP game.
4.IP Phone:
IS Pros got the license of IP Telephony in 3rd march 2011. IP Telephony solutions make use of packet-
switched connections from the Internet for the exchange of voice, fax and other data forms instead of
using the traditional dedicated circuit-switched connections from PSTNs. Benefits including cost savings,
improved productivity, flexibility and advanced features make IP telephony an appealing technology.
IP Telephony Features & Services:
Analog Phone with ATA
with ATA (Analog Terminal Adaptor) home users can enjoy IP Telephony service and features along with
the traditional phone. It is not only cost-saving, but also feature-rich.
IP Telephone
IP Telephone can enhance the calling and call handling features; can provide video and audio
conferencing and modern telephony features like voice mail, multiple accounts, transferring and many
more.
Soft phone
Soft phone provides the most cost-effective IP Telephony Service. Any PC or laptop with internet
connectivity can enjoy the IPTSP service of BEXIMCO and the home environment of IP PBX extension of
the business company.
5. IP PBX Features & Services
An IP PBX is a business telephone system designed to deliver voice or video over a data network
and interoperate with the normal Public Switched Telephone Network
 Cut Down Additional Telecommunication Costs
 Much easier to install & configure than a proprietary phone system
 Eliminate phone wiring
 Branch Offices: can be added to an existing system and connected through an Internet
connection.(Again lower cost, with the IP-phones being the major cost of the hardware
needed)

Remote Extensions: Employees can plug in a compatible IP phone at home to their Internet connection
and be extension dialing. Eliminate Cost for Communicating with Remote Offices .
 Present an Impressive Image of Your Business
 Work from home using the office IP PBX
 Receive and make calls via the standard PSTN
 Advanced Telephony Features
 Tiered administrative options, providing centralized, distributed, and customer self-care
options
Centralized provisioning and management, to help enable efficient, lower-cost system
administration
6) Application Server Hosting
Managing important business applications
starts with careful planning. Each client works
with a dedicated team consisting of an
account manager, project managers, security
officers, and multiple system and database
administrators. Our goal is to understand your
applications as well as you do. We will not
only work with you on the implementation of
your solution, but we’ll suggest ways to
optimize its performance and ensure its
security. Throughout the entire process you’ll have direct access to a team with a deep
understanding of your application and your business priorities.
7) Mail Server Hosting and high speed access
IS Pros Internet Services offers a wide range of business Internet
and networking solutions including high speed access, security
services, router configurations, server co-location and web
hosting.

8) Backup Services
Is Pros Support team always ready to give the support to the customers? They always(24/7) try to take
to compliant & solve the problem as soon as possible.
9) Hybrid Data Connectivity over IS Pros Network
Our customers and business partners can benefit from advanced network solutions such as Electronic
Data Capture (EDC), Remote Access through Virtual Private Network (VPN), application hosting services,
common shared or distributed databases, secure file transfer and secure e-mail connect comprehensive
set of security policies, guidelines and procedures is in place to ensure confidentiality, integrity and
availability of information.
We can provide customers with secure and controlled high-speed access to our systems. Or, vice
versa: if our customers want us to work on their systems, our open network architecture allows
us to meet the customer´s networking standards and security policies. Our staff is accustomed to
work in a distributed environment, accessing customer databases at various global sites as well
as our own databases - all from a single standardized workplace.Offering some Corporate Internet
services, Domain Registration & Web Hosting

We are offering some corporate internet services to you that are divided into
two types:
1. One is shared Bandwidth services and
2. Another is dedicated Bandwidth services.
In both you will get hi-speed data internet service and you can choose any of the following-
Shared Bandwidth
48 kbps to 80 kbps Bandwidth for One PC connectivity.
Dedicated Bandwidth
As per customers need.
Terms and Conditions for Corporate user:
1.Fiber optic to Apartment Complex
2. All services are prepaid on monthly basis
3. Installation charge is applicable. Usually very nominal or free, quoted after a site survey.
4. Installation location nationwide.
5. IS Pros Ltd is not liable for any download due to disruption in SEMEWE4 fiber backbone.
6. Rerouting is not allowed at any point. ISP license holder reserves the rights of bandwidth
management.
7. Govt. defined unlawful activities prohibited.

Why claim to be best service.
So, our flexible and feature-packed Web hosting plans give you everything you need to easily
launch your web site. Our plans include easy web design and management tools, reliable
customer support and a secure hosting environment you can trust.

Compare Between IS Pros and BD com
BD.Com
BDCOM is providing Networking Services keeping pace with the latest technology as well as
security assurance. BDCOM has developed innovative solutions for the changing needs of
computer technology through education, consulting and information system. An added strength
of the company is its making expertise which is not only trained to understand the need and
specifications of the customer but is also geared to provide customer support service. The
Company is presently providing networking services for both the corporate and individual
customers.
BDCOM provides IT solutions for corporate bodies based on a client/server and peer-to-peer
model. BDCOM's corporate network solutions create new functional and efficient Local Area
Network (LAN) for customers which improve existing organizational workflow.
BDCOM provides world’s latest super fast fiber optic backbone connectivity through sub-marine
cable. BDCOM provides full redundant high quality fiber optic cable for corporate and dedicated
users
Network Solution
Network
 Vehicle Management Solution
 Network Solution
 Corporate Internet Solution
 ISP Solution
 Anti Virus Solution
 Training
 IT Consultancy
Software
 Billing Solutions
 Custom Application Development.
 Technologies

Home
 Broadband Internet Services
 Dial-up
 World Class Antivirus E-Scan
Corporate
 Secure Network Solution
 Internet Bandwidth
 Data Communication Service
 Virtual Private Network for Corporate
 Complete Hosting Solution
 Complete Email Solution
 Co-loc
Hardware
 Automatic Vehicle Location System (AVLS)
 Cisco and Juniper Solutions
 Radio Solutions
 Network Products
Software
 IP Talk
 ISP Soft
 Hour Track
 BDCOM IpSP
 BDCMS
 HRMS

Others Facility…….
Usage:
USB conference phone provides free VoIP conference all through Skype, QQ, ICQ, MSN Messenger and
Yahoo messengers. The advanced DSP based acoustic echo cancellation function makes the conference
call crystal clear. For business, SOHO, Telecommuter and residential users who use Skype, QQ for voice
communications.
Relative model:
Voice Crystal P.
Functions & Features:
• Full-duplex conversation, crystal clear voice
• Best for the conference room within 30 m2 and Microphones gather covers 3m
• Easy installation
• Support within 10 attendees
• Deep Echo cancellation
• Bi-directional noise suppression purifies voice signal from both parties
• Hypercardioid directional microphone plus AGC automatic gain control satisfy group conference
• Hi-Fi audio amplifier and rare-earth Neodymium magnet speaker
• LCD with Caller ID
• Convenience redial, on hold, mute and rapid-dial
• Sonic Clear patented voice processing technology
• Compatible with USB VoIP
Company certifications:
• ISO 9001:2000
• Rosh
Product certifications:
• UL,CE,FCC
Technology & Parameter:
• Main body dimensions: (Dia x H): 300x63mm
• Speaker Volume: Max 85 dB
• Recommended room: 30m2
• Microphone gather: 3m
• Audio bandwidth: 300~3400Hz
• Exterior Color: Darkgray
• Power Requirement: AC 110~240V 50/60Hz 15W
• Network Interface: USB VoIP
• Working Temperature: 5.C-40.C
• Humidity: 20%-85%
• Reverberation time: < 0.4 second
• Noise Degree: <48dBA
Phone and Accessories:
• Conference phone

• Power adapter
• 8-strand phone cable, power cord and 4-strand phone line cable
• USB cable
• User manual
• Warranty Card
Video Phone
Features & Benefits:
• High-quality 2-way real-time video
• High fidelity video quality at bandwidths between 64kbps to 1Mbps
• Crisp picture quality
• Adjustable advanced VGA resolution camera
• Razor-thin 5.6 inch TFT color LCD display and two dimensional movement (vertical/horizontal)
• 3-way conferencing
• Optical and digital zoom, auto-focus, auto exposure
• Picture-in-picture
• Custom ring tones
• Intuitive graphic user interfaces
IS Pros limited
Regional Rates of IS Pros Home Broadband Packages have been published on the Broadband
Coverage Map. Rates to the end customers might vary in some place, from region to region,
as different regions are managed by different Regional Sales Partners of IS Pros Limited.
Please follow the link below and click on your relevant region

Service……..
Dedicated Bandwidth
512 Kbps, 1 Mbps, 2 Mbps & onwards
IS PROS LTD maintain connections to multiple upstream providers to provide redundancy and reliability
for your connection to the Internet. We are connected to the fiber optic submarine cable (SEA-ME-WE-
4). Also we have VSAT Circuits for upstream level redundancy. We also feature a redundant server setup
to provide our user 99.9% guaranteed uninterrupted Internet Service. IS PROS LTD is committed that
every customer should be 100% satisfied with service quality. We provide free technical support 24
hours a day, everyday. Our dedication to customer satisfaction is unmatched with the competitors.
Features
Connected to the submarine cable link SEA-ME-WE4.
Fiber Optic connection with guaranteed bandwidth and lower latency.
Redundant Fiber Optic backbone for all PoPs and NOC.
Live redundant servers, routers and multiple upstream providers.
Always-on connectivity for companies with LAN or WAN.
No phone line required.
Unlimited browsing & E-mail facilities.
Ideal for all kinds of applications such as file transmission, video conferencing, multimedia
applications, e-commerce and Virtual Private Networks (VPN).
Free static IP address.
Free Multi Router Traffic Grapher (MRTG) URL to monitor the traffic load.
Service Level Agreement (SLA) to ensure maximum uptime and support.
Free technical support 24 hours a day, everyday.
Friendly customer care department is trained to handle any situation that may arise.
Internet Leased Line
With a Leased Line you are guaranteed the fastest local and International access speeds backed
by our service level agreements and line monitoring service. Our range of Leased line offerings
comprises a selection of different combinations of local and international bandwidth options. We
tailor make your leased line solution to suit your individual business and bandwidth needs and
your budget.
Features
 Dedicated quality link for the fastest access
 Setup of Internet Servers such as web servers and FTP (File Transfer Protocol) servers with our
business partners
 Monitoring and fault reporting service, 24 hours a day, 7 days a week

Benefits
 Reliable and robust connection for mission critical applications
 Fastest access to the Internet
 Connects your organization’s LANs and WANs to the Internet directly
 Provides assistance in the application of domain name and static IP (Internal Protocol) addresses
 Enhances business communication with your customers and business associates through the use
of e-mail
 Opens up new business opportunities such as E-commerce through Web servers

International Private Leased Circuit (IPLC)
Service is a high-speed solution for large enterprises or businesses which have varied
communication requirements. IPLC is a point-to-point transmission service for voice, image and
also data communication dedicated to your business needs with a high capacity, high speed
digital circuit. IPLC provides an opportunity to combine a variety of telecommunication
applications, including the transmission of digitized voice, high speed data, high speed fax and
graphics for video phones.
IPLC is able to receive and transfer a large volume of data with speed as high as you want by
using IPLC to connect network from Data Center to subsidiary companies/offices/ branches
abroad. - High-speed, continual, precise and secure quality for transmitting sound, visual, and
data signal with DDN (Digital Data Network Service) through channel which has bandwidth
under Fiber Optical Cable Network.
Benefits and Features
a. Security and confidentiality of communication activities:
b. IPLC is a dedicated point-to-point connection that allows your company to send and receive
communications over a secure environment.
c. Always available access:
d. IPLC is always on. The monthly rate for your company is fixed regardless of usage.
e. Flexible speed options:
f. IPLC can provide your company bandwidth options depending on business needs. Pipe size can
be expanded once requirements grow.
g. Versatility of application:
h. IPLC can support all types of traffic, whether it be voice, data, video or converged services.
i. Quality of service:
j. IPLC is the pioneering brand in the industry offering private leased line service designed to suit
business-critical applications.
•
Analog Phone with ATA
With an ATA (Analog Terminal Adaptor) home users can enjoy IP Telephony service and features along
with the traditional phone. It is not only cost-saving, but also feature-rich.

• IP Telephone
IP Telephone can enhance the calling and call handling features; can provide video and audio
conferencing and modern telephony features like voice mail, multiple accounts, transferring and .
• Soft phone
Soft phone provides the most cost-effective IP Telephony Service. Any PC or laptop with internet
connectivity can enjoy the IPTSP service of BEXIMCO and the home environment of IP PBX extension of
the business company.
IP PBX:
An IP PBX is a business telephone system designed to deliver voice or video over a data network and
interoperate with the normal Public Switched Telephone Network
IP PBX Features & Services
Cut Down Additional Telecommunication Costs
Much easier to install & configure than a proprietary phone system
Eliminate phone wiring
Branch Offices: can be added to an existing system and connected through an Internet
connection.(Again lower cost, with the IP-phones being the major cost of the hardware needed)
a. Remote Extensions: Employees can plug in a compatible IP phone at home to their Internet
connection and be extension dialing. Eliminate Cost for Communicating with Remote Offices .
b. Present an Impressive Image of Your Business
c. Work from home using the office IP PBX
d. Receive and make calls via the standard PSTN
e. Advanced Telephony Features
f. Tiered administrative options, providing centralized, distributed, and customer self-care options

Video Conferencing
Video conferencing allows virtual cross border meeting with colleagues or business partners
across multiple locations, especially tailored for businesses with presence in both Hong Kong
and China. It runs over MPLS VPN platform, which is scalable to expand from point-to-point to
any-to-any communications, allowing data sharing and collaborations. You can provide instant,
interactive and vivid presentations with your clients, business partners and colleagues while
reducing frequent traveling time and cost among branch offices.
Benefits
 Grasp the best decision by holding cross-border meetings instantly
 Efficient presentations with well-equipped collaboration tools
 Seamless meetings with traffic prioritization over MPLS VPN platform
 Highly secure meeting with strong encryption and private network
Feature Highlights
 One-stop shop solution from professional consultancy to on-site support
 Comprehensive choice of video conferencing solution with latest features
 Enhanced voice q
IS PROS LTD provide a set of innovative network security and monitoring tools to small to medium sized
businesses that offer flexibility, visibility and control over their network. IS PROS LTD is now an
authorized Enterprise Partner for Kaspersky Lab security solutions. Kaspersky Lab delivers the world's
most immediate protection against security threats, including viruses, spyware, crimeware, hackers,
phising, and spam. Kaspersky Lab products provide superior detection rates and the industry's fastest
outbreak response time for home users, SMBs, large enterprises and the mobile computing
environment. Kaspersky technology is also used worldwide inside the products and services of the
industry's leading IT security solution providers.
Website Design, Development and Hosting
Website Design and Development
IS PROS LTD has a professional full-service web design and development team. The team specialize in
web design and development, but we also place a lot of focus on marketing web sites and businesses.
That's because we know that having a great web site isn't enough. You have to be able to market that
web site so that Internet users can find you. That's why we don't just create a good-looking web site and
then wash our hands of it. We work with you to ensure that the web sites gets outstanding results - your
company deserves no less.
Whether you want to create a brand strategy, rebuild your image, take your company online (finally!) or
market your company to a whole new world online, we can stand by your side and make it happen for
you. Contact us today to find out what we can do for your business to lead you on the path to success.

Our main emphasis is on "Quality Assurance". The term applies to all areas of IS PROS LTD website
development:
Analysis:
We learn your goals and intentions; we present thoughtful ways to fulfill them.
Functionality:
IS PROS LTD websites are browser and computer compatible.
Technologies:
Our development team can engineer your solution utilizing a wide variety of technologies and
databases, such as: PHP, ASP, JSP, HTML, JAVASCRIPT/DHTML, MySQL, MSSQL, MS Access etc.

Coverage of IS Pros Network

Ease of operation:
Your website will encourage visitors to do what you want them to do.
Versatility:
Upgrading and updating is simple and practical.
We provide website designing service at affordable prices with high quality. If you are looking for a
professional website designing company then you've come to the right place.
The Best Web Hosting Product and Service Only IS PROS LTD can give you so much. Our web hosting
systems are most advanced, multi-processor SGI servers, redundant back-up systems, and proprietary
software giving you what you need to consistently outperform the competition. Our wide offering
ofweb hosting plans and wealth of features give you complete solutions to satisfy your needs.
Our web-hosting server is located at California, USA.
Features of Web Hosting Services:
1. High bandwidth transfer
2. Web based e-mail facilities
3. Control Panel access
4. Spam Filtering
5. Virus Scanning
6. Multi-processor SGI servers
7. Redundant back-up systems
8. 24/7 Support
9. Support database connectivity
10. Support PHP, ASP, MySQL, MS SQL, MS Access etc

Company’s Competitive Condition:
Analysis of Strategic Factors:
Strength:
 Using Latest Technology
 Strong network coverage overall Dhaka city.
 Expert fiber team & efficient Support engineers.
 24x7 service support form IS Pros NMC (Network Management Center)
 Large volume of customers
Weaknesses:
 Rapid Speed downtime.
 Bad reputation about service in future.
 Slow uptime Connectivity.
Opportunities:
 Customers demand is increasing in IS Pros ltd.
 Expansion of service

Threats:
 New entrants
 Strong competitors
 Lots of local ISP in the market.
 Diversification of customer from Broadband to Wimex(Qubee,banlalion&Zoom Ultra)

PEST Analysis
Political
 The environmental issues of IS Pros Ltd.
are not reasonable recently.
 Current legislation home market is good.
 Internet Demand are increasing day by
day.
 future legislation will be better with
strategically development
 Regulatory bodies and processes are
maintained in a proper way that acts
better.
 Government policies should change to
increase the service.
Economic
 Home economy situation and home
economy trends have to improve.
 Overseas economies and trends is not
favorable.
 General taxation issues are favorable
for IS Pros Ltd.
 Taxation specific to services should
implied properly.
 Seasonality/weather issues are one of
the barrier.
Social
 Depending on lifestyle trends Is Pros
Ltd.has a narrow amount of consumers.
 Depends on Demographics IS Pros Ltd.
should change their policies.
 Consumer attitudes and opinions give
negative outputs.
 Media views should increase for
capturing the market.
 law changes affecting social factors
 Brand, company, technology image has
a positive aspect.
Technological
 Competing technology development
should modify.
 Research funding should raise for the
development.
 Associated/dependent technologies are
good but some sort of changes can be
applied.
 Replacement technology/solutions
should need for capturing the market.
 manufacturing maturity and capacity
 Information and communications
systems are better.
 Technology access, licensing, patents
have a good impact.

Competitors
Optimax
Agni
Access
Telecom
Limited
Aamra
Network
Aftab IT
Limited
AB
Network
Limited
BD.Com
IS Pros Ltd

Report Part
Promotional Mix
Is Pros ltd. total marketing communications programmed is called the "promotional mix" and
consists of a blend of advertising, personal selling, sales promotion and public relations tools. In
this revision note, we describe the four key elements of the promotional mix in more detail. It is
helpful to define the four main elements of the promotional mix before considering their
strengths and limitations. It is not enough for a business to have good products sold at attractive
prices. To generate sales and profits, the benefits of products have to be communicated to
customers. In marketing, this is commonly known as "promotion”. IS pros ltd. Do lots of
promotional activities to promote the IS Pros product. Using Promotional mix Is Pros Ltd.
Increasing their sales & creating their customer. Ever year Is Pros Ltd Do several kinds of
Promotion like, Advertisement, Public relation, Personal Sealing, Sales Promotion, Direct mail&
Internet Marketing. Day by Day they are developing their business using promotional mix
Because it is the competitor world without promotional mix no one cannot change & develop
their business. So it is very important for every company to develop their business using
promotional mix.
A successful product or service means nothing unless the benefit of such a service can be
communicated clearly to the target market. An organizations promotional mix strategy can
consist of:
Types of
promotion
Explanation
Advertising: Any non personal paid form of communication using any form of mass media.
Public
relations
Involves developing positive relationships with the organization media public. The
art of good public relations is not only to obtain favorable publicity within the
media, but it is also involves being able to handle successfully negative attention.
Sales
promotion:
Commonly used to obtain an increase in sales short term. Could involve using
money off coupons or special offers.
Personal
selling:
Selling a product service one to one
Direct Mail
Is the sending of publicity material to a named person within an organization
Direct mail allows an organization to use their resources more effectively by
allowing them to send publicity material to a named person within their target
segment. By personalizing advertising, response rates increase thus increasing the
chance of improving sales. Listed below are links to organization who's business
involves direct mail.
Internet
Marketing
Promoting and selling your services online.

Advertisement is the effective way to deliver the product or service to the customer or client. IS Pros Ltd. Doing
several kinds of Advertisement to selling their service or creating customer? Is Pros Limited used for advertisement
like, newspapers, magazines, billboard posters, etc. Advertising is intended to persuade and to inform. The two basic
aspects of advertising are the message (what you want your communication to say) and the medium (how you get
your message across)
Internet
Marketing
Direct
Mail
Sales
Promotion
Promotional
Mix
Personal
Selling
Public
relation
Advertisement
Billboard
Magazines
Newspapers
Posters
(1) Advertising

Second steps of Promotional Mix is personal Selling, over here IS Pros Marketing Executive
Knocked to the customer door and selling the service. Oral communication with potential buyers
of a product with the intention of making a sale. The personal selling may focus initially on
developing a relationship with the potential buyer, but will always ultimately end with an attempt
to "close the sale". Two kins of personal selling.
Direct Marketing – This entails face-to face contact. It is the most widespread form of selling. The major
factor in the selling of a product through direct sales is the courtesy and behavior of the salesperson. Is
Pros salespersons represent the company, they can create lasting impressions and influence customer
behavior regarding the Service. The satisfaction level of customers can be high, as the product is
tangible . This includes door-to-door selling and the normal consumer –retailer transaction. Examples
include the marketing of water purifiers or vacuum cleaners by some companies.
Indirect Marketing – In this Promotional mix IS Pros has no direct face-to-face-contact in this style of
marketing. This type of marketing is best suited to businesses that do not have any consumer products
to be sold. There is a one-way relationship between the customer and marketer.
Direct Marketing Indirect Marketing
(2)Personal Selling

Providing incentives to customers or to the distribution channel to stimulate demand for a product. To increase or
influence the customer IS Pros Ltd. Do several kinds of sales promotion, in this way they create large volume of
customer in the market.
The sales promotions are:
Price
Reduction
Price Offs
Bonus
Packs
Event
Sponsorship
Trade-In
Consumer
Sales
Promotio
n
3) Sales Promotion

Direct mail allows an IS Pros Ltd to use their resources more effectively by allowing them to
send publicity material to a named person within their target segment. By personalizing
advertising, response rates increase thus increasing the chance of improving sales. Listed below
are links to organization whose business involves direct mail.
 .
4) Direct mail
Catalogs
Sales letters.
Sales letters
with
brochures

Involves developing positive relationships with the organization, media& public. IS Pros ltd
doing good public relations is not only to obtain favorable publicity within the media, but it is
also involves being able to handle successfully negative attention. Of the four promotional mix
options available to marketers public relations (PR) is probably the least understood and, consequently,
often receives the least amount of attention. Many marketers see public relations as only handling
rudimentary communication activities, such as issuing press releases and responding to questions from
the news media. If our public relation is not good with our Client, then our reputation will goes down. So
increasing a good image in the market we should do good PR with our client.
5. Public Relation
Media Relation
Media tours
Speaking
Engagement
Employee
relation
Community
relation

The World Wide Web is one of the greatest inventions of all times. IS Pros has also greatly
helped businesses to grow. Through websites and emails, we are able to run a business,
network, advertise and keep in touch with our customers. In today’s information technology
world, internet marketing is the option for your business as it’s affordable for small businesses
too. It requires low funds compare to TV, radio and printed ads. Many products do sell through
internet marketing.
6. Internet Marketing.
Online
Magazine
Business
directory
listings
Social
marketing
E-Commerce
Newsletter

The 7 Ps of Marketing Mix
IS Pros Ltd. developed their marketing strategy, there is a "Seven P Formula" I should show it to
continually evaluate and reevaluate business activities.
These seven are: product, price, promotion, place, packaging, positioning and people. As
products, markets, customers and needs change rapidly, you must continually revisit these seven
Ps to make sure you're on track and achieving the maximum results possible for you in today's
marketplace.
achieving the maximum results possible for you in today's marketplace.

In this project will some sort of services through the Internet to help them to focus on their core
business and they will minimize the cost as well. Apart form these their outsourced work is done
by the expertise who are IS Pros employee. IS Pros Ltd.offers that sort of service. It can be sort
by part by part
The service IS Pros Provided:

The second P in the formula is price. Develop the habit of continually examining and
reexamining the prices of the products and services you sell to make sure they're still appropriate
to the realities of the current market.
PKG Speed Price
PK_21 48 - 80kbps Tk. 150
PK_22 64 - 96 kbps Tk. 190
PK_23 80 - 128 kbps Tk. 270
PK_24 96 - 160 kbps Tk. 320
PK_25 128 - 192 kbps Tk. 360
PK_26 160 - 300 kbps Tk. 450
PK_27 192 - 384 kbps Tk. 700
PK_28 256 - 512 kbps Tk. 1,000

The third habit in marketing and sales is to think in terms of promotion all the time. Promotion
includes all the ways you tell customers about the products or services and how we then market
and sell to them.
Small changes in the way you promote and sell products can lead to dramatic changes in results.
We all know that even small changes in advertising can lead immediately to higher sales.
Experienced copywriters can often increase the response rate from advertising by 500 percent by
simply changing the headline on an advertisement.
For that reason IS Pros Ltd. is doing one to one promotional activities to sell their service.
They do..

The fourth P in the marketing mix is the place where the product or service is actually sold. Develop the
habit of reviewing and reflecting upon the exact location where the customer meets the salesperson.
We know that sometimes a change in place can lead to a rapid increase in sales.
IS Pros Ltd. Sale their Service in many different places. IS Pros ltd. does not use any distributors.
Most of time IS Pros use direct selling, sending their salespeople out to personally meet and talk with
the prospect. Some sell by telemarketing. Some sell through catalogs or mail order. Some sell at trade
shows or in retail establishments.
Primarily IS Pros target top fourteen Corporate office in Dhaka after that they will increase their
market based on their performance.
The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking
at every visual element in the packaging of your product or service through the eyes of a critical
prospect.
We will sell our service to banks we don’t have any virtual product to show. However we make some
brochure and template to show our pricing service etc
Link
Connectivity
Media
Package first mile
Installation
Charge in
Tk
Monthly
Charge
(With
VAT)
From To
IS Pros
POP Client
5.4 GHz
licenses
frequency
Corp-488Kbps
Burstable-
488Kbps
BTCL
(Submarine
cable )
5,000.00 3,500.00
IS Pros
POP
Client 5.4 GHz
licenses
frequency
Corp 588 kbps
Burstable-
588Kbps
BTCL
(Submarine
cable )
5,000.00 6,500.00
IS Pros
POP
Client 5.4 GHz
licenses
frequency
Corp 688 kbps
Burstable-
688Kbps
BTCL
(Submarine
cable )
5,000.00 9,000.00
IS Pros
POP
Client 5.4 GHz
licenses
frequency
Corp 788 kbps
Burstable-
788Kbps
BTCL
(Submarine
cable )
5,000.00 15,500.00
IS Pros
POP
Client 5.4 GHz
licenses
frequency
Corp 888 kbps
Burstable-
888Kbps
BTCL
(Submarine
cable )
5,000.00 22,500.00

The next P is positioning. IS Pros develops the habit of thinking continually about to get on positioned in
the hearts and minds of your customers. IS Pros has so many expertise to give their 100% in service so
we believed that we will get into customer heart as early as possible.
The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside
and outside of your business who are responsible for every element of your sales and marketing
strategy and activities.
The IS Pros ltd is an organization of a highly motivated, disciplined and trained team of individuals who
day-in-day-out strive to implement cutting edge solutions and services.
Knowledgeable account management teams, cross- industry knowledge, and service agility are but a few
of the reasons customers choose to align with IS Pros for staff augmentation and training, workforce
management.

Methodology:
Sampling plan:
On this report we suggest 50 samples on the top 100 RSP.
Sampling size:
We select 50 samples to collecting the primary data what is very much essential for us. On that 50
sample we divided into two types
01. RSP (25)
02. Home user (25)
And consumer also divided into two parts
01. Male (25)
02. Female (25)
Sampling procedure:
In this procedure work on simple random method. The data of this study has been collected though
questionnaire interview. Interviewed both male and female who are directly or indirectly connected
with IS Pros ltd. in Dhaka using narrative based in-depth interview with a set questionnaire. They talked
freely about benefits of Promotion.
Primary Data:
Collect primary data by questionnaire survey, and we ask open ended question to know the better
answer to the customer.
Secondary Data:
For the secondary sources different journals, articles, research publications, and internet etc. have been
also received.
Analysis of data
Define the benefits of Promotional Mix inclusive of issues of 1. promotes IS Pros network, 2. Public
Concentration, 3. Relationship, 4. publicity of IS Pros network 5. Benefits at a Glance, 6. promoted by
Event sponsorship . By using these issues to analyze the narratives of developing IS Pros Service using
Promotional Mix.

Hypothesis Development
1. HA.TV add is highly responsible to promote Is pros Network is positively influenced by the people.
HO. TV add is not responsible to promote Is pros Network is positively influenced by the people.
2. HA. Email marketing tools is the way to draw rapid public concentration about IS Pros service.
HO. Email marketing tools have no impact to draw rapid public concentration about IS Pros service
3. Telemarketing can build up better relationship between Is Pros & the customer.
HO. Telemarketing can not build up better relationship between Is Pros & the customer.
4. HA. Banner adds can plays a vital role in the publicity of IS Pros network.
HO. Banner add can’t plays a vital role in the publicity of IS Pros network.
5. IS pros service can be highly promoted by Event sponsorship
HO. IS pros service can not be highly promoted by Event sponsorship

Hypothesis Testing
Sources: Questionnaire Survey Fig: Hypothesis Test
H1 H2 H3 H4 H5
1=Strongly disagree 0 1 1 1 5
2= Disagree 0 5 1 4 3
3= Neither agree nor disagree 5 1 6 2 3
4= Agree 6 19 13 14 26
5= Strongly Agree 39 24 29 29 13
Total 234 210 218 216 189
Average 4.68 4.2 4.36 4.32 3.78
Standard Deviation 0.93 1.1916 1.112 1.19 1.315
Z-test value 0.33 0.2017 0.236 0.216 0.137

Fig -1: Respondent’s view TV add
0%
0%
10%
12%
78%
Pie Chart 1
Strongly
disagree
Disagree
Neitheragree
nordisagree
Discussions of Results:
1. H0: TV advertisement have no positive impact to promote Is pros Network .
HA: HA. TV advertisement have positive impact to promote Is pros
Network .
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here,
= Xi.Fi / N =234/50
= 4.68
σ = 2
= 0.93
Now,
Zcal=
= 0.33
At 5% level of significance, follows Z
distribution Z0.05= 1.645
Since Z cal>Z tab, the null hypothesis is not acceptable.
Since the null hypothesis is not acceptable. So
at 5% level of significance, it can be said that
TV add is highly responsible to promote IS pros
Network.
XI FI XI.FI XI.FI.XI
1 0 0 0
2 0 0 0
3 5 15 45
4 6 24 96
5 39 195 975
234 1116
Fig: SD (σ) Calculation

2.H0: Email marketing have no positive impact to draw rapid public concentration about IS Pros
service.
HA: Email marketing is the way to draw rapid public concentration
about IS Pros service..
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here,
= Xi.Fi / N = 210/50 = 4.20
σ = 2
=1.1916
Now
Zcal=
= 0.2017
Since Z cal>Z tab, the null hypothesis is
not acceptable.
Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that Email
marketing is the way to draw rapid public concentration about IS Pros service..
1 1 1 1
2 5 10 20
3 1 3 9
4 19 76 304
5 24 120 600
210 934
Fig -2: Respondent’s view of Email marketing
productivity
0%
0%
10%
12%
78%
Pie Chart 2
Strongly disagree
Disagree
Neither agree nor
disagree
Agree
Strongly Agree

Fig -3: Respondent’s view of Telemarketing
3. H0: IS Pros can not build up better relationship over phone.
HA: IS Pros can build up better relationship over phone.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here,
= Xi.Fi / N = 218 /50 = 4.36
σ = 2
=1.112
Zcal=
= 0.236
not acceptable.
Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that IS
Pros can build up better relationship over phone.
1 1 1 1
2 1 2 4
3 6 18 54
4 13 52 208
5 29 145 725
218 992

Fig -4:Respondent view of Banner adds
4. H0:. Banner cannot plays vital role for the publicity of IS Pros network.
HA. Banner can plays a vital role in the publicity of IS Pros network.
HO: μ = 2.5
HA: μ > 2.5
σ = 2
=1.19
N = 50
Here,
= Xi.Fi / N = 216 /50 = 4.32
Zcal=
= 0.216
Since Z cal>Z tab, the null hypothesis is not acceptable.
Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that Banner can
plays a vital role in the publicity of IS Pros network.
1 1 1 1
2 4 8 16
3 2 6 18
4 14 56 224
5 29 145 725
216 984

Fig -5: Respondent’s view of Event sponsorship.
5.H0: IS Pros service can not be highly promoted by Event sponsorship.
HA: IS Pros service can be highly promoted by Event sponsorship.
HO: μ = 2.5
HA: μ > 2.5
Here,
= Xi.Fi / N = 189 /50 = 3.78
σ = 2
=1.315
N = 50
Now
Zcal=
= 0.137
not acceptable.
Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said
that IS Pros service can be highly promoted by Event sponsorship.
1 5 5 5
2 3 6 12
3 3 9 27
4 26 104 416
5 13 65 325
189 785

.
3.10 Discussions of Results:
According to the hypothesis testing I did get a result that is TV add is highly responsible to
promote Is pros Network, Email marketing draw rapid public concentration, Banner add plays a vital role
in the publicity, promoted by Event sponsorship, Telemarketing build up better relationship between Is
Pros & the customer.
.

ENDING PART

4.1 Recommendation:
After preparing this report we have come with a set of suggestions on promote their network
using Promotional mix.
 IS Pros ltd should promote their network by TV Adds.
 They should improve their email marketing strategy.
 To buildup better relationship with customer, they should do telemarketing.
 They can give the connectivity to the several kinds of college or University to promote
their network.
 Event sponsorship is the way where IS Pros can promote their network in corporate
house.

4.2 Conclusion
Virgo is continuously working with technological solutions to build up expertise in
outsourcing fields and training the newbie. They are an integrated BPO, IT/ITES
and Learning Solutions powerhouse, providing state of the art, comprehensive
services for contemporary market needs. For fulfillment of this project Virgo can
earn huge amount of profits which is the ripe for business process outsourcing.
Banking Business Process Outsourcing or Banking BPO is a highly specialized
sourcing strategy used by banks and lending institutions to support the business
acquisition and account servicing activities associated with the customer
lending lifecycle.

SUPPLEMENTARY PART

5.1 Work Sited
http://en.wikipedia.org
www.thevirgogroup.com
www.virgocc.com
5.2 Bibliography
Kotler, Philip. “Marketing Management”. 11th
ed. New Delhi:
Prentice-Hall, 1999.
Kinnear, Thomas C., and James R. Taylor. “Marketing Research: An Applied Approach”. 5th
ed. New
Delhi: McGraw Hill, 2003.
Ivancevich, John M., and Steven J. Skinner. “Business for the 21st
Century”. Boston: Irwin, 2003.
Zikmund, G. William. Business Research Methods. 7th
ed. Singapore: Thomson
Learning – South Western, 2003

5.3 Appendix
Questioner From
Developing a Marketing Plan on Virgo’s Banking Business Process Outsourcing
Respondent Profile:
 Gender of respondent: Male Female
 Age (in years): Below 30 30-40 40-50 Above 50
 Education : Graduate Above Graduate
1.TV add is highly responsible to promote Is pros Network is positively influenced by the people?
Strongly Disagree
Disagree
Neither Agree no Disagree
Agree
Strongly Agree
2.Email marketing tools is the way to draw rapid public concentration about IS Pros service?.
Strongly Disagree
Disagree
Agree
Strongly Agree
3. Telemarketing can build up better relationship between IS Pros & the customer?
Strongly Disagree
Disagree
Agree
Strongly Agree
4. Banner adds can plays a vital role in the publicity of IS Pros network?
Strongly Disagree
Disagree
Agree
Strongly Agree
5. IS pros service can be highly promoted by Event sponsorship?
Strongly Disagree
Disagree
Agree
Strongly Agree

Promote Telecommunication network through Propomotional mix

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