This document provides information on Dream Theatre, India's premier brand management and licensing company. It introduces the founding partners, Jiggy George and Jibi George, and their backgrounds in marketing, licensing, and brand management. The document also lists several sports and entertainment brands that Dream Theatre works with. It discusses Dream Theatre's current licensing model and some opportunities and challenges in the Indian licensing market. These include a fragmented retail landscape, lack of transparency, piracy, and inadequate current retail solutions. The document poses several questions around how creators/brands can better monetize and promote their products.

1. 1

2. WHO WE ARE
2

3. JIGGY GEORGE
FOUNDING PARTNER
Corporate Experience across Marketing,
Sales, Licensing and General Management
Launched Licensing Business for Viacom
(MTV ) and Cartoon Network
Executive Director of Turner
Broadcasting
Launched brands Prowl with Tiger Shroff
and Just F with Jacqueline Fernandes
Founded of Dream Theatre - India’s
Premier Brand Management
& Licensing Company
Jiggy has built Dream Theatre - India’s Premier Brand
Management and Licensing Company.
Prior to his entrepreneurial venture, Jiggy held senior
management positions in companies like Turner
Broadcasting and Viacom and set the Licensing Business
for both companies. Starting his career as a fashion
designer & has spent a few years as an entertainment
journalist, he did his Masters from Welingkar. Post his
Masters in Management Studies he build significant
experience in Sales (Times of India) Marketing (MTV and
Pogo) Licensing (MTV, Cartoon Network, Warner Bros.),
and Project management (Turner and Sesame Street
production).
At Dream Theatre, Jiggy manages all relationships with
brand owners and loves building teams and culture.
He believes in living life without boundaries. He has a
script for an animation film under his belt. He is an avid
movie buff and a music lover; plays the guitar and enjoys
travelling.
3

4. JIBI GEORGE
FOUNDING PARTNER
Jibi started his corporate career after MBA school in
hospitality (Taj group) and ended it as Associate
Director with Turner Broadcasting where he ran the
licensing and merchandising business. His
entrepreneurial urge made him co-found Dream
Theatre - India's premier brand management and
licensing company with Jiggy.
a) To aid licensee partners on product ideation and
creatives.
b) To build and aid the manufacturing transition from
sample to scale.
c) To roll out at retail across various Distribution
Channels
He believes God is in the details and ideas are like sand
on the beach minus execution! His passion for sports
made him start the sports vertical in Dream Theatre that
represents FIFA (Brazil, Russia and now, Doha).
Liverpool FC and Real Madrid FC. He conceived several
models & executed them by leading teams -
Corporate Experience in Business
Development, Operations and Licensing
Co-founded Dream Theatre - India's
premierLicensing & Merchandising Agency
Focused on Operational excellence and
quality manufacturing at price and scale
Evolved multiple models via Distribution
Channelsin the physical, e-commerce &
emerging retail formats.
Rolled out Consumer Products across 20+
categories in genres like Entertainment,
Sports, Corporate, and Celebrities.
4

5. Brands Onboarded
SPORTS LIFESTYLE ENTERTAINMENT
5

6. Brands Onboarded (Cont.)
ENTERTAINMENT ( KIDS )
6

7. THE CURRENT MODEL
Brands
Manufacturer/
Distributor
Unorganised Retail Organised Retail Online
7

8. MARKET OPPORTUNITY
● Licensing is globally a USD 292 Billion retail industry.
● India is currently just 0.6% of global market at USD 1.86 Billion
● Fragmented retail
● Lack of transparency
● Piracy
● Current retail solutions inadequate
Source - Licensing International
8

9. Lack of Insights to Estimate Market
Demand for Krissh Merchandise
Lack of Effective Distribution Channel
to Sell to Fans
Lack of Insights for Retailers to
Time the Market Entry of Brands
KEY INSIGHTS
9

10. Limited Channels of Revenues for Mid-
level Celebrity Businesses/Brands
Large OEM players wanting brands
(Suvidha appliances)
Limited Understanding of
Launching Private Labels
Private Labels launched by Celebrity
Need Constant Motivation and
Product-Market Fit for Sales
KEY INSIGHTS
10

11. QUESTIONS
• How can Creators/Brands sell directly to fans?
• How can they be motivated to promote products?
• Have transparency in the monies?
• How to get manufacturers excited?
• How to supplement revenues?
• How do we match product mix to profile of fans?
• How do we make brands more monies?
11

12. WHAT ARE WE BUILDING ?
12

13. MAJIG is a Creator commerce platform
• We help Creators and Brands to sell merchandise to their fans
• We help Manufacturers / Solopreneurs / Re-sellers to create quality product and bring distribution scale
13

14. OPERATING MODULE
BRANDS
INFLUENCERS
CREATORS
MANUFACTURERS
ONLINE COMMERCE
CHANNELS
CREATORS /
INFLUENCERS
SOLOPRENEURS /
RE-SELLER END CONSUMERS
14

15. WHO WILL WE TARGET?
A) CREATORS
• Creators include Youtube creators, performers in
music, comedy, visual artists, designers,
Video-on-demand platforms with a social following
• Influencers - Instagram, short-form videos influencers
on sites like Moj, Josh, Takatak, Chingari
• Brands- well-established brands with captive fans e.g
Universal Bravado , Pokemon, Liverpool FC and
other clubs, IPL
15

16. B) MANUFACTURERS
• Specialists across multiple categories
• OEM manufacturers with limited distribution
• Competitive pricing
C) SOLOPRENEURS/RESELLERS
• Digital distributors who source products from MAJIG and distribute them across horizontal and
vertical e-commerce
• Traditional distributors who source products from MAJIG for offline distribution
• Solopreneurs and Super-fans with capital and selling prowess to sell directly to consumers via
MAJIG (social commerce)
WHO WILL WE TARGET?
16

17. WHY THE MODEL?
• E-commerce is growing and 2.5 times of
spends will be digitally influenced
• Branded market is only 20% of total
market and likely to be a third of market
in 4-5 years
Large Entertainment Economy
Digitally Influenced Purchases
Increased Branded Play
• Many creators/influencers/brands and
fans
• Top 10 YouTubers have 100 Million +
Subscribers
• Creators lacking multiple incomes source
17

18. MAJIG BENEFIT FOR THE
CREATOR/ BRAND/INFLUENCER
• We enable them to create their own storefronts and link to their
social media feeds
• We provide assortment of products and design support
• We help promote via reseller/ solopreneurs network
• Zero upfront investment
• Potential to make 2 times the money than other platforms
18

19. 19

20. • We give them access to brands
• We give them sales on multiple platforms via resellers
• We give them 2 times earnings than in standard OEM
• Zero investment in sales and distribution
MAJIG BENEFIT FOR THE
MANUFACTURER
20

21. • We give them access to brands
• We give them quality branded products
• We give them via our platform a storefront and social media
integration
• Amplification by the Creator
MAJIG BENEFIT FOR THE
SOLOPRENEURS/RESELLERS
21

22. Quality Product
at Competitive Prices
Promote Invest / Sales
MAJIG EXPECTATION FROM
THE THREE STAKEHOLDERS
22

23. Show me the monies!
REVENUE STREAMS
• MAJIG makes a platform margins of 20%
• Gross Revenues are captured as percentage of GMV
• Annual fees from manufacturers*
• Annual fees from Creators*
23

24. COMPETITIVE LANDSCAPE
Opencart Unfunded https://www.opencart.com
BigCommerce $233M https://www.bigcommerce.com/
3dcart Unfunded https://www.3dcart.com
Big Cartel Unfunded https://www.bigcartel.com
WooCommerce Unfunded https://woocommerce.com
Presta Shop $14.9M https://www.prestashop.com/en
Square Space $278M https://www.squarespace.com
The Souled store $3 Mn http://www.thesouledstore.com/
Redwolf Unfunded https://www.redwolf.in/
Golouder Unfunded https://golouder.in/
Franklywearing Unfunded https://www.franklywearing.com/
Teeshopper Unfunded https://teeshopper.in/
ArtBlot Unfunded https://www.artblot.in/
Myntra Acquired by Flipkart http://www.myntra.com/
Ajio Part of the Reliance Group https://www.ajio.com/shop/women
Amazon Listed on NASDAQ www.amazon.com
Flipkart Acquired by Walmart https://www.flipkart.com/
Enabler Model
Direct to Consumer
24

25. Life-Time Value/Customer Acquisition Cost Analysis (1 of 2)
Assumption Details for Assumptions in Year 1 INR USD
Acquisition Number of Influencers/Brands Acquired 50 50
Acquisition Number of Manufacturers Acquired 30 30
Acquisition Number of Solopreneurs/Resellers Acquired 100 100
Pricing Average CSP Per Product ₹600 $8
Platform Cut Share of Platform Out of CSP 20% 20%
Brand Cut Share of Influencer/Brand Out of CSP 20% 20%
Manufacturer Cut Share of Manufacturer Out of CSP 30% 30%
Solopreneurs/Resellers Cut Share of Solopreneurs/Resellers Out of CSP 30% 30.0%
Subscription
Annual Subscription Fee (Paid by
Solopreneurs/Resellers)
₹10,000 ₹10,000
Sale
Avg No of Products Sold by a Solopreneurs/Resellers
in a Year
1,000 1,000
Revenue Stream Assumptions (all figures in '000s) Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Stream 1 Platform's Commission on Each Sale 20% 20% 20% 20% 20%
GMV of the Total Goods Sold ₹60,000 ₹168,000 ₹374,400 ₹779,520 ₹1,583,616
Revenue Stream 2
Annual Subscription Fee (Paid By
Solopreneurs/Resellers)
₹10 ₹10 ₹10 ₹10 ₹10
25

26. Healthy LTV:CAC Ratio of 7.5
Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Total Influencers/Brands Acquired (including previously acquired) 50 140 312 650 1320
Total Manufacturers Acquired (including previously acquired) 30 84 187 390 792
Total Solopreneurs/Resellers Acquired (including previously acquired) 100 280 624 1299 2639
Revenue Stream 1 - Commission on Sales (INR '000s) ₹12,000 ₹33,600 ₹74,880 ₹155,904 ₹316,723
Revenue Stream 2 - Annual Subscription from Solopreneurs/Resellers (INR '000s) ₹1,000 ₹2,800 ₹6,240 ₹12,992 ₹26,394
Total Revenue (INR '000s) ₹13,000 ₹36,400 ₹81,120 ₹168,896 ₹343,117
Total Revenue (USD '000s) $175 $489 $1,090 $2,269 $4,609
Customer Acquisition Cost (CAC) Year 1 Year 2 Year 3 Year 4 Year 5
CAC- Influencer/Brand (INR '000s) ₹75 ₹75 ₹75 ₹75 ₹75
CAC- Solopreneurs/Resellers (INR '000s) ₹20 ₹20 ₹20 ₹20 ₹20
CAC- Manufacturer (INR '000s) ₹15 ₹15 ₹15 ₹15 ₹15
CAC (INR '000s) ₹5,850 ₹11,700 ₹23,400 ₹46,800 ₹93,600
CAC (USD '000s) $79 $157 $314 $629 $1,257
LTV:CAC Ratio (Across all 5 Years) 7.5
Life-Time Value/Customer Acquisition Cost Analysis (2 of 2)
26

27. FUTURE GAZING
FASHION
FITNESS
COSMETICS
FOOD
27

28. UNIQUE
BRAND
PROPOSITION
UNIQUE
PRODUCT
PROPOSITION
CELEBRITY
CONNECT
FOCUS
ON
CONSUMER
WHITE
SPACES
28

29. BRANDS/INFLUENCERS/CREATORS CAN
HELP US DISRUPT THE SPEED OF BRAND CREATION
Celebrities are role models for appearance:
what to wear, how to look
This lends credibility to categories we
operate in: Fashion, Fitness
Creators have large fan base and significant
followers on Social Media platforms
High degree of awareness and consideration
for Personal Brand is generated
Brands have strong identifiable values of
own. These get transferred to the products
created by them seamlessly
If you have a brand like Tom & Jerry, products
automatically become playful.
29

30. To Summarise - Our differentiation
• We provide Sustainable Income for Creators by enabling them to launch Private
Labels
• We bring Quality Suppliers across categories and ensure Competitive Pricing
• We support the Sales Process via Digital Resellers/Solopreneurs (Social Commerce)
30

31. WHY ARE WE EQUIPPED?
31

32. WHY ARE WE EQUIPPED?
32

33. Do you believe in the power of MAJIG?
33

34. THANK YOU
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