Updated Resume

1. KHALED MUSSA M. ALLABBAD
Accomplishments
1/2015 – 1/2017
AlKhalid Group of Companies - Kuwait
Group Marketing Manager
 Setting up marketing department structure, work flow and process
 Marketing planning of the groups’ companies, retail shops & brands
 Sourcing and contracting Advertising, creative agencies and suppliers of
marketing materials
 Creating logos, brand names, themes, corporate identity in cooperation with
advertising agencies
 Creating marketing and advertising campaigns and briefing agencies
 Digital marketing strategy and plans
 Social Media Marketing: planning, managing and reporting
 Sourcing, negotiating & managing Events, Public Relations materials and MBUs
 Following up and managing ad-hoc advertising & promotions
 Marketing research, competitive market environment reporting
 Managing & reporting annual marketing budgets
 Create and maintain relationship between the agency and clients.
 Ensure alignment of advertising strategies with overall business goals for each
client through liaison, direct contact and mobilizing of agency resources.
 Prepare Business proposals to help close new business, attending client
presentations and documenting client scope.
 Manage Day-to-day account management team communications with clients
and maintain a highly responsive service orientation in all transactions.
 Creating presentations, writing proposals and quotations to meet clients’
marketing & advertising needs.
 Receives client briefings, and analyses the input.
 Produce creative, media, PR and production briefs.
 Provides agency departments with documented input, support data and
production materials as required.
 Ensures advertising objective clearly defined, approved by clients, and
understood by agency departments.
 Responsible for staying informed on activities being performed on accounts
and being the final sign off on ALL important documentation/deliverables
before they go to a client.
 Coordinates and authorize quotations for client approval & assists in
preparation of client invoices, Ensures prompt collection of account
receivables.
 Writes Client Contact Reports; reviews important developments with relevant
account executives and MD.
 Prepare month-end overviews of client’s current activities, and monthly
revenue forecasts, plus plans for future development of accounts.
 Furniture
American Home Furniture Habitat Furniture Arteriros Furniture
 Automotive
Gulf Specialized Automotive Spare Parts & Maintenance -> 6 locations
 Women Fashion
Private Collection -> 2 shops Dorothee Schumacher -> 2 shops Circles
 Industrial Companies
AlKhalid Plastic Industries Hazem Elevators AlKhalid Aluminum
 Midas Furniture (Kuwait, KSA &
Qatar) annual budget of KD
1,000,000
 KIA Motors Kuwait
 Kuwait International Bank (KIB)
 Bosch
 Remal International Festival
 National Real Estate Company (NREC)
 Wholesale Furniture ‫األثاث‬ ‫جملة‬
Business Portfolio
9/2013 – 12/2014
Hudhud Advertising & Marketing Agency - Kuwait
Client Service Manager
 Annual Turnover of 1,000,000 Kuwaiti
Dinar
 Managed the department workforce
(Three Executives )
 Launched Remal International Festival
– 1st sand sculpture festival in MENA
region, 100,000 visitor
 Managed 2 KIA Roadshows – Marina
Crescent resulted in 1800 visitor & 300
test drive per event
 Launching of Midas Qatar
Accounts
Brands Portfolio
Furniture CARACOLE BERNHARDT
LILLIAN AUGUST FINE FURNITURE
PRECEDENT MAGNUSSEN SHERRILL
HICKORYWHITE KLAUSSNER
Fashion DOROTHEE SCHUMACHER YDE
NO21 JUSTICIA RUANO MARGARETH &
MOI PIAZZA SEMPOINI SEBASTIAN
WUNDERKIND SOPHIA KAH RENE
CAOVILLA GEDEBE ALEXANDAR
TEREKHOV APERLAIPARIS STEFANO
DELELLIS LES PETITS JOUEURS
Career Objective
Seeking Managerial Marketing position
within a reputable organization, whereby I
can utilize my experience, education,
creative and analytical skills. While pursuit
a career path towards an executive
management .

2. 12/2008 – 8/2013
LG (Al-Babtain) Electronics Co. - Kuwait
Deputy/Assistant Marketing Manager
Responsibilities overview: ensure healthy marketing existence & performance of LG
brand in Kuwait's market as follows:
 Monitor and report products' categories & lineup Sales’ performance
against marketing activities.
 Prepare promotions & marketing ROI reports to Regional office and
global HQ.
 Assist with creation and management of the integrated marketing
communication, advertisement and POP materials.
 Execute marketing and communication plan and report implementation
of (ATL & BTL).
 Coordinate and manage different agencies - 3rd party - contributing to
marketing activities.
 Collaborate with BU/Category Managers on Trade marketing relationship
management and support in terms of required marketing contribution.
 Report and analysis of the competitive market environment.
 Track, Record, Preparation and filing of marketing budget expenses and
quarter claims reports. Create and supervise marketing communication
materials.
 Plan, supervise and execute promotions ideas, themes, and calendar.
 Create and manage Branding, Products, Category and Promotions
Display, Products launching, Sales training and Press conferences events'.
6/2007 – 10/2008
EgyptNetworks S.A.E. - Egypt
Senior Marketing Executive
 Manage and report the brands/business lines performance compared
to Marketing KPI to top management,
 Create & Manage marketing plans, promotional activities, marketing
materials and campaigns that contributes to the expansion of market
share of existing brands/products/business lines.
 Events creation and management of new products launching, business
line and/or service and different media activities and agencies
 Create & manage the integrated marketing communications, websites,
collaterals, stores branding, branding … etc.
 Facilitate work between different agencies that serve the department
needs, i.e. print houses, PR & creative agencies, MBUs
 Online marketing google ad words, banners, SEO, Affiliation …etc.
 Channels relationship management and channels selection.
3/2005 – 6/2007
GO (Global Opportunity) Market Ltd. - Egypt
Sales & Marketing Manager
 Export/Import & Trading Company specialized in High-Tech consumer
electronics; the product's range includes (multimedia digital players,
laptop's accessories & data storage media).
 Successfully been able to bring the company the exclusive distribution
ownership of some world recognized global brands to Egypt
 Create, manage and report the brands sales performance to the
management and the international suppliers.
 Marketing & Sales activities planning and execution
 Plan, create & Manage of Go – to – Market activities
 Create & manage the marketing promotions and advertising budgets
 Channels relationship management, channels selection and retail sale
agreements.
 Managing the sales force.
AEC is the exclusive agent of the global
leading electronics brand LG in Kuwait,
owning a chain of 12 flagship shops while
distributing through 50+ specialized
electronics retail shops.
Accomplishments
20
18.5
14.9
LG Electronics Sales
Million KD
2012 2011 2008
 Integrated ICT company with
multiple business lines as: ISP (Dial
up & ADSL), Data Center, Bulk SMS,
Software Development, Web
Development & Management;
owns awards wining portals:
• Nemra1.com,
• EgyptSMS.com
• Rewayaty.com
 Annual Marketing Budget of
1,000,000 Egyptian Pounds
 ADSL Internet Subscribers of 20,000
 Websites Traffic of 1,000,000
unique user
 Managing department workforce 2
Marketing Executives
 Started up operation
 Annual Sales Turn Over
1,000,000 Egyptian Pound
 Brand Names distributed:
• SanDisk
• SEAGATE
• Creative Zen
• KINGSTONE
• NETGEAR
 Managing Sales team 2
Executives
Accomplishments
Accomplishments

3. 6/2004 – 2/2007 - Part Time
Progressia Global Consulting - Egypt
Marketing Research Executive
 Conducting international marketing research for international investment
opportunities and new markets' penetration.
 Design research and consulting proposals.
 Coordinate projects with consultants and clients.
 Supporting NPL campaigns in international markets;
 Audit, assess and develop marketing plans for exports in international
markets as well as local.
 Gather, analyze, interrupter data (primary & secondary), report, present
findings and recommendations.
 Design, supervise and report field surveys.
 Monitor and evaluate marketing strategies and programs.
2/2003 - 5/2004
Dale Carnegie Training® Consultancy - Egypt
Account Executive
USA Multinational franchise Company offers public and mainly corporate
human resource training programs and consultation.
Responsibilities
 Clients’ prospecting, pre-approach & clients’ background research
 Tele-sales & conducting meetings
 Specifying clients’ training & consultation needs
 Suggest corporate solution, proposals writing & sales reports
 Evaluation of clients’ satisfaction and constant follow up with clients’
workforce development & training process.
9/2002 - 12/2002
ESG IT Consulting® Inc. - Egypt
Research Analyst/Online Recruitment Agent,
 Identifying, Segmentation & targeting
of the agency - in starting phase -it is
working scope and services
 Revamping a traditional Honey & Jam
FMCG producing company and brand
into Egypt’s first healthy natural shop
concept
 Marketing Audit & brand leverage of
Egypt’s number one mattress producer
 New brand/ product development and
launching for the Eastern Company of
Tobacco
 Marketing Audit and Plan Natural Ice
cream manufacturing and distribution
company
 Marketing Audit and Plan Honey
product exports to GCC
Projects
Thaniwa Amma ( High School )
Science Section
Kuwait
Diploma, Computer Engineering
AAST
Alexandria
B. Business Administration
Marketing
AAST
Cairo
MBA
International Marketing
Arab Academy for Science &
Technology ( AAST )
Cairo
1995199720062002
Education Skills & Abilities 14 Years Experience
Personal Information
Branding, Advertising Concepts & Themes Budgeting and Controlling
Social Media Management & Planning Marketing Research & Monitor
Projects & Events Creation & Management Excellent Microsoft Office
Pricing & Promotions Policies Critical & Strategic Thinking
Problem Solving Techniques Leadership & Coaching
Kuwait
+96567781751
Egypt
+201060764062
khaled_ellabbad@hotmail.com
Arabic (Native)
English (Fluent)
 Launching the company first public
soft skills training events
 Mobinil Sales force Training – Annual
Contract of 1,000,000 EGP
 Wessaya ( Al Swedi Group ) Customer
Service Training
 First participating company in the
Egyptian initiative for development of
Cairo’s university students
Accomplishments
A member in the Rapid Response Offerings Group as its main task to act as
online recruitment agent
 identifying, locate, contact & offer IT Consultants contract jobs & projects.
 Building a database for jobs’ applicants and matching the applicants to the
best available offers.
Training / Internship
 IT Consulting company based in USA.
Activities were taking place in the
United States market based on the
internet-Internet Platform
Operations-and phone calls.
Valid Drivers’
License & Owns Car
Married with a child
Valid Article 18 Transferable
Kuwait Residency
Egypt