This is our basic credentials deck outlining our services, experience and methods. Further information can be obtained by calling 904 434 3186 or emailing info@keymerpr.com

1. Agency Overview August 9, 2011

2. The Basics Keymer is a public relations agency specializing in corporate communications, public affairs and crisis management. We help businesses, trade groups, think tanks, non-profit organizations and government agencies to build positive reputations and address their challenges through strategic communications. Keymer was founded as a challenger-agency for the established PR giants, able to provide the highest quality strategic counsel and execution without sacrificing a focus on clients, personal service, and attention to detail. Keymer opened its doors in 2005 and since then has built a strong track record helping clients achieve success. We have routinely found ourselves working on the biggest issues of our times, on behalf of an astonishing variety of clients. These have ranged from Fortune 500 companies, through influential trade groups, to visionary start-ups. Keymer serves its clients wherever they may be, in the US or abroad, and maintains offices in Jacksonville, Florida and Washington D.C. 2 August 9, 2011 www.keymergroup.com The Basics

4. Professional Excellence

5. Continual Learning

6. Integrity

7. Loyalty

9. At Our Core 5 August 9, 2011 www.keymergroup.com Message Development Media Strategy We develop robust, effective messaging which positions our clients in a market or on an issue. We combine thorough research, good sense, and creativity to encapsulate our thinking in clear, stylish English, coherent and impactful achieve our effect on identified audiences. We specialize in media relations programs that use print, broadcast and online channels to achieve marketing or influence effects on identified audiences. Whether the focus is corporate communications or public affairs, media engagement is at the core of every one of our programs. Core Functions

10. Corporate Communications Public Affairs Crisis Management Strategic Programs 6 August 9, 2011 www.keymergroup.com Our corporate communications programs focus on enhancing brand, reputation and valuation. We raise profile and prestige in ways that drive sales, create value, and build mutual goodwill and understanding between businesses and those that matter to them. Our public affairs or issues management programs create and protect optimal social, political and regulatory environments for our clients. We engage with decision-makers and influencers, in government, in the media, and elsewhere, to make our case, balance the debate, and protect our client’s interests. We conceive, design and exercise crisis handling plans that protect assets and safeguard reputations. We deploy rapidly to help organizations who are taken by surprise, working with senior staff teams and the media to minimize reputational damage and set a course out of the crisis. Corporate communications

12. Social Media

13. Product Launches

14. Analyst Relations

15. Community Relations

16. Thought Leadership

17. Executive Positioning

18. Media Road Shows

19. CSR & Giving

21. Brand Positioning

22. Graphic Design

23. Writing Services

24. Market Research

25. Media Management

26. Government Relations

27. Message Development

28. Material Production

29. Issues Intelligence

30. Opposition Research

31. Bi-Partisan Advocacy

32. Political Risk Analysis

33. Legislative Testimony

34. Regulatory Comment

35. Third-Party Advocacy

36. Strategic Alliance Building

37. Grassroots Mobilization

38. Social Media Engagement

40. Message Training

41. Speechwriting

42. Crisis Planning

43. Rehearsals and Exercising

44. Spokesperson Duties

45. Crisis Media Management

46. Media Monitoring

47. Alerting Strategies

48. Media Rebuttal

49. Third-Party AdvocacyCorporate communications

50. Creating Communications Effects At Keymer, we understand that only repeated exposure to well-developed messages will compel or convince our target audiences to act. Our approach to strategic communications hinges on first identifying the communications effects we must have on target audiences, before then creating those effects by using the right channels to expose the right audiences to the right messages. Measuring against effect allows us to judge success and adjust if necessary. This unique methodology has proved its worth time and time again. 8 August 9, 2011 www.keymergroup.com APPROACH

51. In early 2011, in response to requests from clients for stand-alone social media consulting, Keymer established Social-Effects – a new practice group focused on the delivery of real-world results through online media. Social-Effects offers Social Media Strategy, Content Creation, Platform Integration, Social Media Buying, Blogger Relations, Online Reputation Management and more for clients of all kinds. Online Media. Real-World Results. 9 August 9 2011 www.keymergroup.com

52. Current Dynamics Public relations is evolving. Where once the public consumed the media, now they own it, online. Digital channels are no longer just vying for elbow-room; they're demanding the best seat in the house. Bulk advertising buys are going the way of the dodo as new, nimble and cost-effective options are created through technology. Attitudes are changing too. Recession has fostered an unwillingness to simply accept a brand promise. Political opinion foments faith and distrust in ever-varying measures. In both cases, where before the public said “tell me”, now they say “show me”. At Keymer, we too have evolved to reflect these new realities. We’ve developed a real-world, no-nonsense expertise that enables valuable engagement with online communities and puts endorsement and third-party comment front-and-center. 10 August 9, 2011 www.keymergroup.com

53. Varied Experience 11 August 9, 2011 www.keymergroup.com

54. Leadership 12 August 9, 2011 www.keymergroup.com Simon Keymer is the founder and lead consultant at Keymer. He focuses on the development and implementation of integrated communications strategies that increase profile and prestige, manage complex issues, and enable clients to carve out and dominate positions within their business, regulatory, and political environments. Prior to founding Keymer, Simon worked in Washington D.C., initially in the public affairs practice at industry leader Fleishman Hillard (FH), before moving on to establish a Washington office for Financial Dynamics (FD), He also worked for strategy.gov, an offshoot of famed political consultants Strother Duffy Strother. Simon sees strategic communications as a vital business tool, delivering immense value by driving the two way flow of information between an organization and its stakeholders. He believes that traditional forms of influence still have a huge part to play in this, but that emerging technologies are forcing the pace and revealing opportunities which forward-thinkers should grasp with both hands. Simon is British by birth, though spent much of his childhood on the continent of Europe. He emigrated to the USA in 2001. Simon is a former British Army officer. He is a graduate of London University BA (Honors) Politics and the Royal Military Academy at Sandhurst. For more information about Keymer, visit www.keymergroup.com.

55. Find Out More 13 August 9, 2011 www.keymergroup.com Keymer 1701 Pennsylvania Avenue, Suite 300, Washington D.C, 20004 904.434.3186 The Lamppost Building 3955 Riverside Avenue Jacksonville, Florida 32205 904.483.3824 904.434.3186 info@keymerpr.com www.keymergroup.com Engage <To add links to icons – right click icon}hyperlink} paste link in address box