Crisis Communication and its implications

1. Crisis Communication
& Implication for
Organization
Presented By
Group:5
Section:B

2. CRISIS
A crisis is a major occurrence with a potentially
negative outcome affecting the organization,
industry, goods, services or good name

3. Designed to be
UNSINKABLE…!!
• Titanic was called “The
Largest Moving Object in the
World”
• The Size, Elegance,
Sumptuousness and Safety
were its main characteristics
• With such a fully equipped
ship they didn’t find
necessary to develop a crisis
management plan (CMP) or a
crisis communication plan
(CCP)
World’s Largest Metaphor

4. Crisis Communication Plan
A CMP would have detailed what would be done in the
event of Tragedies
The CMP would include the Crisis Communication Plan
The CCP would also include the details about who would be
the spokesperson
A CMP would also include making sure effective insurance
policies were in place
1
2
3
4

5. 5 Stages of a Crisis
Detection Preparation Containment
Recovery Learning

6. Crisis Management 101
• Get the Cow Out of the Ditch
• Figure out how the Cow got in the Ditch
• Create a plan to make sure the Cow doesn‘t end up back in
the Ditch

7. Crisis Team
• Leadership Team/Decision Maker(s)
• Content Expert(s)/Operations
• Public Relations Professional(s)
• Risk Management
• Devil’s Advocate
• Scribe

8. • Good communication is the heart of any crisis management
plan.
• Communication should reduce tension, demonstrate a
corporate commitment to correct the problem and take
control of the information flow.
• Crisis communications involves communicating with a
variety of constitutes: the media, employees, neighbours,
investors, regulators and lawmakers.
Crisis Communication

9. The Number 1 Rule for Crisis
Communication

10. Other Rules for Crisis Communication
Maintain Your
Focus
Communicate
a Vision for the
Future
Be
Visible

11. Penn State University
• PSU was a national football powerhouse
• Longtime PSU assistant coach was accused of child sexual
abuse
• Instead of telling the truth, high-level officials lied to
protect the school’s brand
• Victims went public with their stories
• Lies were revealed
• Coach, President & others lost their jobs
• PSU paid millions in damages
• PSU brand is badly tarnished

12. Penn State University
Victims went public
with their stories
Lies were revealed
Coach, President &
others lost their jobs
Longtime PSU assistant coach was
accused of child sexual abuse
PSU brand is badly tarnished

13. Purpose of Crisis Communication Plan
• To effectively manage communications through a formal,
clearly defined channel in order to mitigate crisis, or serious
negative repercussions for the Organization or the sector,
and maintain a reputation of leadership and transparency
on vital issues and breaking news

14. Preparing for a Crisis before it Happens
① Phone/E-Mail List
② Media Training
③ Media Tips
④ Crisis Management Checklist
⑤ Media List
⑥ Key Messages
⑦ Pre-approved Statements
⑧ Emergency Personnel
⑨ Off Site Alternatives
⑩ Equipment
⑪ Drill Sessions

15. Post Crisis Review
Media Coverage
Assessment
Secure Loose Ends File & UpdateCrisis Communication
Reviews

16. Raise- Not The Titanic,
But The Corporate Umbrella
“ The ribs of the umbrella refer to the integrated
communication activities in support of the overall
communication system. Lose, mismanage, or damage one of
the communication ‘ribs’ such as crisis management …., and
the whole communication coverage of the organisation
becomes unstable in the winds of change; Allowing turbulence
to impact on corporation, strategic business, and brands”

17. Manvendra P.S. Bisht
Nishant Agrawal
Nitesh Dalal
Mohd. Mohtashim
Mayank Gupta