TLI is a proprietary Celebrity-attribute analysis system. Comprised of pre-defined Brand Specific Personality attributes, this research identifies the strength of your Brand / Celebrity attributes with key consumers in specific demographics and markets. TLI aims to remove the guesswork in the ideal match-up between Brand and Celebrity.
Unlike traditional Talent Agencies, we don’t just book Celebrities.
Our mission is to understand all factors and to secure the RIGHT Celebrity fit for each Brand.
Every match we make is a thoughtful data-driven decision.
In this document, we aim to educate agencies and marketers to the data-aspect of Celebrity Engagement.
Lead generation is the #1 barrier to growth. Marketers see generating high-quality leads as their number one business challenge according to the 2015 Lead Generation Trend report. Yet, if sales and marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.
MARKETING AUTOMATION ALONE DOESN’T EQUAL LEAD MANAGEMENT.
Marketing automation tools just enable lead management, but they’re only part of the solution. There are more fundamental aspects of lead management that often get overlooked. Review this presentation and learn the steps to effective lead management for the complex sale.
Bob Spoer discusses his experiencing recruiting for the Presidential Innovation Fellow's program and explains how to Total Addressable Market strategies to nurture your next hire
SPI Insight: Selecting and Developing Sales Talent with Employee AssessmentsDario Priolo
This eBook covers:
How to determine if your existing talent is capable of executing future growth
Essential features of effective sales hiring assessments
Why personality assessments alone are inadequate
How to identify who you should choose as your next sales manager
PMaps Case Study_ A Leading Insurance Company Prajakta825300
Our team consists of seasoned psychologists and OB practitioners who bring more than 20 years of experience in industrial psychology, along with statisticians and IT experts. Together, we provide our clients with a seamless execution of services.
For the design of our visual-based competency framework, we receive guidance from a leading Asian Psychology Association.
What sets our platform apart is its unique approach of assessing personality through pictures. Our assessments are three times faster than traditional methods, resulting in reduced hiring time and improved hiring quality for organizations focused on customer service and sales. Specifically tailored for hiring front liners, our scientific assessment offers a faster and more effective hiring process.
Lead generation is the #1 barrier to growth. Marketers see generating high-quality leads as their number one business challenge according to the 2015 Lead Generation Trend report. Yet, if sales and marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.
MARKETING AUTOMATION ALONE DOESN’T EQUAL LEAD MANAGEMENT.
Marketing automation tools just enable lead management, but they’re only part of the solution. There are more fundamental aspects of lead management that often get overlooked. Review this presentation and learn the steps to effective lead management for the complex sale.
Bob Spoer discusses his experiencing recruiting for the Presidential Innovation Fellow's program and explains how to Total Addressable Market strategies to nurture your next hire
SPI Insight: Selecting and Developing Sales Talent with Employee AssessmentsDario Priolo
This eBook covers:
How to determine if your existing talent is capable of executing future growth
Essential features of effective sales hiring assessments
Why personality assessments alone are inadequate
How to identify who you should choose as your next sales manager
PMaps Case Study_ A Leading Insurance Company Prajakta825300
Our team consists of seasoned psychologists and OB practitioners who bring more than 20 years of experience in industrial psychology, along with statisticians and IT experts. Together, we provide our clients with a seamless execution of services.
For the design of our visual-based competency framework, we receive guidance from a leading Asian Psychology Association.
What sets our platform apart is its unique approach of assessing personality through pictures. Our assessments are three times faster than traditional methods, resulting in reduced hiring time and improved hiring quality for organizations focused on customer service and sales. Specifically tailored for hiring front liners, our scientific assessment offers a faster and more effective hiring process.
PMaps Case Study_Psychometric Visual Assessment_Visual test_Gamified AssessmentPMaps Assessments
PMaps Case Study_ A Leading Retailing Company....
We provide assessments for customer service assessment, sales assessment, managerial assessment, high potential assessment, channel sales assessment
To know more about psychometric assessments, visit our website!
PMaps Case Study_ A Leading Retailing CompanyPrajakta825300
Our team comprises a group of seasoned psychologists and OB practitioners with over two decades of experience in the field of industrial psychology. Additionally, we have statisticians and IT experts on board to ensure seamless execution for our clients.
We have the privilege of receiving guidance from a prestigious Asian Psychology Association in developing our visually-based competency framework.
What makes our platform truly unique is the utilization of pictures to measure personality traits. Compared to traditional assessments, our evaluations are three times faster, leading to reduced hiring time and enhanced hiring quality, particularly beneficial for customer service and sales-driven organizations. If you're looking to hire front liners, we offer a scientifically-designed assessment to expedite and improve your hiring process
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
How to Recruit, Assess and Coach Jedi Sales TalentSales Hacker
What You'll Learn:
- What the salesperson of the future look like
- The best blueprint for managing talent in sales, and where should sales leaders focus
- How you can reliably and repeatedly predict the success of a salesperson
- How you can apply predictive analytics to improve both speed to performance and success in recruiting
How to Hire the Perfect Director of Sales MarketingHireQuotient
1. Clarify Your Needs and Goals
Define the specific objectives and expectations for the Director of Sales Marketing within your organization.
2.Craft a Detailed Job Description. Be sure to also include information about your company culture and the benefits of joining your team. Enhance your job description with tools like HireQuotient's JD generator.
3.Utilize Various Recruitment ChannelsYou can use EasySource to help you discover candidates from your internal and external candidate pools. EasySource's Candidate Discovery Module will automate candidate discovery based on the metrics you have set.
4.. Screen for Key Competencies. EasySource's Candidate Screening Module will scan the profiles of the candidates and ensure that they are aligned with your JDs.
5.. EasySource can help you here as well where its Candidate Engagement Module will scan the candidate's profile and the JD you have created and craft compelling messages that make sure that these candidates respond to your outreach.
6. EasyAssess which will help with the same. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can examine a variety of assessments from our library of skill assessments.
7.EasyInterview which will help you conduct asynchronous video interviews. Here are a few interview questions you can use to assess your candidates:
8. Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization
9.Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new director to your company’s sales and marketing processes, tools, and team members.
To read the full article, visit
https://www.hirequotient.com/how-to-hire/director-of-sales-marketing
Our agency in South Florida is devoted to finding our clients' most qualified and experienced sales, marketing, and operations professionals. Our team of experts has an expansive network of potential candidates that we carefully screen through a rigorous process, making sure only the highest caliber applicants are submitted.
Talent minus big data equals unsubstantiated rubbishNick Holley
Talent minus big data equals unsubstantiated rubbish - presentation at HRTechEurope October 2013. The world of Big Data and HR analytics is a massive opportunity for HR in the talent and other spaces. It provides an opportunity to provide data driven insights that ensure HR is dealing with real issues that will drive business performance which in turn will drive its credibility. Equally it's a massive threat. As one Senior HR Director said in our latest research "I think for far too long HR has asserted unsubstantiated rubbish. It’s all a house of cards and data will knock it down". This presentation looks at the potential impact of Big Data on HR through the eyes of some of the leading companies in the field and explore what it is and the impact it can make in driving substantiated insight driven HR.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
PMaps Case Study_Psychometric Visual Assessment_Visual test_Gamified AssessmentPMaps Assessments
PMaps Case Study_ A Leading Retailing Company....
We provide assessments for customer service assessment, sales assessment, managerial assessment, high potential assessment, channel sales assessment
To know more about psychometric assessments, visit our website!
PMaps Case Study_ A Leading Retailing CompanyPrajakta825300
Our team comprises a group of seasoned psychologists and OB practitioners with over two decades of experience in the field of industrial psychology. Additionally, we have statisticians and IT experts on board to ensure seamless execution for our clients.
We have the privilege of receiving guidance from a prestigious Asian Psychology Association in developing our visually-based competency framework.
What makes our platform truly unique is the utilization of pictures to measure personality traits. Compared to traditional assessments, our evaluations are three times faster, leading to reduced hiring time and enhanced hiring quality, particularly beneficial for customer service and sales-driven organizations. If you're looking to hire front liners, we offer a scientifically-designed assessment to expedite and improve your hiring process
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
How to Recruit, Assess and Coach Jedi Sales TalentSales Hacker
What You'll Learn:
- What the salesperson of the future look like
- The best blueprint for managing talent in sales, and where should sales leaders focus
- How you can reliably and repeatedly predict the success of a salesperson
- How you can apply predictive analytics to improve both speed to performance and success in recruiting
How to Hire the Perfect Director of Sales MarketingHireQuotient
1. Clarify Your Needs and Goals
Define the specific objectives and expectations for the Director of Sales Marketing within your organization.
2.Craft a Detailed Job Description. Be sure to also include information about your company culture and the benefits of joining your team. Enhance your job description with tools like HireQuotient's JD generator.
3.Utilize Various Recruitment ChannelsYou can use EasySource to help you discover candidates from your internal and external candidate pools. EasySource's Candidate Discovery Module will automate candidate discovery based on the metrics you have set.
4.. Screen for Key Competencies. EasySource's Candidate Screening Module will scan the profiles of the candidates and ensure that they are aligned with your JDs.
5.. EasySource can help you here as well where its Candidate Engagement Module will scan the candidate's profile and the JD you have created and craft compelling messages that make sure that these candidates respond to your outreach.
6. EasyAssess which will help with the same. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can examine a variety of assessments from our library of skill assessments.
7.EasyInterview which will help you conduct asynchronous video interviews. Here are a few interview questions you can use to assess your candidates:
8. Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization
9.Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new director to your company’s sales and marketing processes, tools, and team members.
To read the full article, visit
https://www.hirequotient.com/how-to-hire/director-of-sales-marketing
Our agency in South Florida is devoted to finding our clients' most qualified and experienced sales, marketing, and operations professionals. Our team of experts has an expansive network of potential candidates that we carefully screen through a rigorous process, making sure only the highest caliber applicants are submitted.
Talent minus big data equals unsubstantiated rubbishNick Holley
Talent minus big data equals unsubstantiated rubbish - presentation at HRTechEurope October 2013. The world of Big Data and HR analytics is a massive opportunity for HR in the talent and other spaces. It provides an opportunity to provide data driven insights that ensure HR is dealing with real issues that will drive business performance which in turn will drive its credibility. Equally it's a massive threat. As one Senior HR Director said in our latest research "I think for far too long HR has asserted unsubstantiated rubbish. It’s all a house of cards and data will knock it down". This presentation looks at the potential impact of Big Data on HR through the eyes of some of the leading companies in the field and explore what it is and the impact it can make in driving substantiated insight driven HR.
Similar to The Lumenere Index (TLI): Celebrity / Brand Marketing Research (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
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Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
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Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
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Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
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AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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The Lumenere Index (TLI): Celebrity / Brand Marketing Research
1.
2. The Lumenere Group (TLG) is a Talent and Branding Consultancy focusing on
Celebrity-driven Content & Marketing Solutions. We help Brands in Asia to
elevate brand perception, PR and sales through the power of Celebrity.
The Lumenere Group is the pivotal link between Brands and Celebrities. Our job is to
ensure the right Brand/Celebrity fit. We make connections, negotiate deals, and advise
both parties to ensure a successful branding & marketing activation.
Brands and Marketers use The Lumenere Group to identify, license, and activate the
most effective talent for their campaigns.
THE
LUMENERE
GROUP
3. The influence of Celebrity over Brand perception and purchasing power is undeniable.
With the hefty investment, Brands & marketers look to our proprietary TLI (The Lumenere Index) Report for strategic market research to make
data-driven decisions on the right Celebrities for targeted markets.
BRAND & CELEBRITY MARKET ANALYSIS
Strategic Research helps determines a Celebrity’s
effective fit for a Brand. Our research focuses on the
“match-up hypothesis”. Many Brands might believe
that simply throwing an attractive Celebrity into a
commercial is common sense marketing, and can
only increase the appeal of a brand. However,
studies have shown that credibility overrules the
attractiveness of a Celebrity.
WHY
02
TLI is a proprietary Celebrity-attribute analysis system.
Comprised of pre-defined Brand Specific Personality
attributes, this research identifies the strength of your Brand
/ Celebrity attributes with key consumers in specific
demographics and markets. TLI aims to remove the
guesswork in the ideal match-up between Brand and
Celebrity.
https://www.lumenere.com/TLI
WHAT
01
When consumers believe that the Celebrity and the Brand
“match up”, recall of the campaign and impact of the
marketing initiative increase.
Unlike traditional Talent Agencies, we don’t just book
Celebrities. Our mission is to understand all factors and to
secure the RIGHT Celebrity fit for each Brand.
Every match we make is a thoughtful data-driven decision.
HOW
03
THE LUMENERE INDEX (TLI)
4. Tier 2
Talent / Brand
Match-Up
Tier 3
Attribute
Analysis
Tier 4
GAP
Analysis
Tier 1
Talent
Screening
TLI utilizes a
Tiered Approach
to accommodate
various levels of
Client needs
5. Screen through 10-30 of talents to filter the initial set of Talent options to
3-5 shortlisted candidates
Tier 1: Talent Screening
o Consumers swipe through a list of Talents. Swipe right if
they see a Talent-Brand match and left if they do not.
o Test measures reaction time and ranks the talents in terms
of fit.
o This approach is particularly good for measuring initial
reactions to stimuli (e.g measure gut feel and/or establish
which stimuli break through the clutter.
o Average timing: 7 - 10 Business Days
6. Measure the fit between Talents and the Brand through
pre-defined Brand attributes
Tier 2: Talent / Brand Match-Up
o Brand / Talent performance is measured along several
attributes.
o 15 Brand Specific Personality Attributes to be pre-defined by
Brand
o Talent / Brand Specific Personality Attribute performance is
measured and ranked, providing a targeted measurement and
greater depth of insight.
o This research focuses on the “match-up hypothesis”.
o Average timing: 7 - 10 Business Days
7. Make a more strategic assessment on where the Brand and Talents
overlap in terms of attribute associations
Tier 3: Attribute Analysis
o Brand / Attribute performance is measured on top of
Tier-2, adding an extra level of analysis to gain more
strategic insight.
o A Brand-Attribute identity map will define areas of
Brand / Consumer performance.
o Talent / Brand performance is layered on top of it. By
identifying “hot zones”, Clients can identify, a more
strategic understanding of the Talent / Brand / Attribute
overlap.
o Average timing: 14 - 20 Days
8. Imagine an example where Nike needs to decide between an endorsement from David
Beckham or Neymar, that fits specific Brand attributes.
Tier 3: Attribute Analysis (Example)
Stylish
Elegant
Classy
Intelligent
Gentle
Caring
Serious
Conservative
Ordinary
Friendly
Natural
Warm
David Beckham
Beckham performs very strongly as a classy and
styling personality, but this does not match the
more playful and energetic identity of Nike
Match score: 54%
Neymar
Neymar is not perceived as stylish as Beckham but
is seen as a playful and energetic type, matching
Nike’s brand values perfectly
Match score: 86%
Adventurous
Full of energyRebellious
Carefree
Bubbly
Playful
Stylish
Elegant
Classy
Intelligent
Gentle
Caring
Serious
Conservative
Ordinary
Friendly
Natural
Warm
Adventurous
Full of energyRebellious
Carefree
Bubbly
Playful
9. Determine how desired Brand identity and perceived identity differ,
and close the gap with the right Talents
Tier 4: GAP Analysis
o Sometimes there exists a Gap between how a Brand is
perceived by consumers and what it wants to stand for.
o Other times a Brand wants to reposition itself or wants to
launch a product line that requires a different identity.
o In all cases, endorsements from right Talents that match
the direction the brand want to take can play a critical role.
o GAP Analysis identifies the right talent to bridge that Gap.
o Average timing: 14 - 20 Days.
10. Imagine a situation in which Nike wants to move into regular apparel and to do that needs to
have a more elegant and classy identity …
Tier 4: GAP Analysis (Example)
Intelligent
Gentle
Caring
Serious
Conservative
Ordinary
Friendly
Natural
Warm
David Beckham
Although Beckham does not perform strongly on
Nike’s core values, it is the ideal candidate to move
the brand towards a more classy identity
Match score: 78%
Neymar
While Neymar still performs well on certain core
values, his association with Nike will make it difficult
to come across as a more classy brand
Match score: 52%
Rebellious
Carefree
Bubbly
Playful
Elegant
Adventurous
Full of energy
Stylish
Classy
Intelligent
Gentle
Caring
Serious
Conservative
Ordinary
Friendly
Natural
Warm
Rebellious
Carefree
Bubbly
Playful
Elegant
Adventurous
Full of energy
Stylish
Classy
11. No. of
Talents
Sample Size
( n )
Tier 1
TALENT SCREENING
(USD)
Tier 2
TALENT / BRAND MATCHUP
(USD)
Tier 3
ATTRIBUTE ANALYSIS
(USD)
Tier 4
GAP ANALYSIS
(USD)
1-2 150
Up to 10 talents:
$10,500
Up to 20 talents:
$12,000
Up to 30 talents:
$13,500
Sample (n = 150)
$17,000 $19,000 $21,000
3 225 $19,000 $21,500 $24,000
4 300 $21,000 $24,000 $27,000
5 375 $23,000 $26,500 $30,000
6 450 $25,000 $29,000 $33,000
7 525 $27,000 $31,500 $36,000
8 600 $29,000 $34,000 $39,000
9 675 $31,000 $36,500 $42,000
10 750 $33,000 $39,000 $44,000
Project Management Fee: 20% of TLI Research Fee
- A maximum of 15 attributes to be tested for Tiers 1-4. Additional attributes can be measured and billed accordingly.
- All cost options above are per market. Multiple markets will be billed accordingly.
- All cost options are standalone costs (not additive).
- A general population is assumed for the recruitment of respondents of the above cost options. TLI will review the costs should there be any changes on recruitment
demographic specifications.
TLI Research Rate Card
RATES ARE UPDATED EVERY 6 MONTHS.
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12. SAMPLE
REPORT
TIER 2
Talent / Brand Match-Up
Talent: Jennifer Lawrence
Analysis: Report only
Markets: Singapore, Thailand,
Vietnam, Indonesia, Malaysia
Demographic:
Age Group: 18 - 30, 30 - 45
Earnings: USD $30 - 100k
Education Level
Sexual Orientation
Sample: Pages 2 of 7 shown
Note:
Do note that each report is
fully customized to individual
Client's requirements and may
not look identical.
13. METHODOLOGY
Engaging Mobile interface (Powered by Skim UNSPOKEN™)
By using native mobile swiping and tapping techniques, participants are immersed in an
intuitive and interactive user experience. The exercises are intentionally short and focus on
gathering only the most essential information. This lean approach eliminates the clutter of
irrelevant details, leading to clear and actionable measurements, while keeping costs low for
our Clients.
Measuring reaction time
Our modeling algorithm incorporates reaction time as a powerful, implicit measurement. To
ensure data quality, a reset function automatically pauses and resets the exercise when
a respondent gets distracted.
Bridging emotional and rational drivers
TLI bridges the gap between these techniques by using intuitive exercises that trigger more
instinctive responses and incorporating reaction time as an implicit measure.
15. GET IN TOUCH
THE LUMENERE GROUP (TLG Asia)
8 Shenton Way, AXA Tower
Level 34-01
Singapore 068811
LUMENERE@LUMENERE.COM
+65-6704-7495 (Singapore)
+1-213-282-8058 (N. America)
http://www.LUMENERE.com
ADDRESS PHONE & EMAIL SOCIAL NETWORKS
facebook.com/thelumeneregroup @lumeneregroup