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HOW TO LEVERAGE THE
PRODUCTIVITY OF
FACEBOOK ADS WITH
1
Do you want to
optimize the goals
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
2
of your marketing
campaign such as
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
3
Awareness and Consideration?
Do you want to
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
4
increase conversions
on your website by
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
5
getting people to purchase
your valuable products?
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
6
Take advantage of
Facebook Power
Editor now!
NOW!
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
7
What is
?
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
8
Face Power Editor
is a bulk ads
creation and
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
9
management tool,
tailored specifically
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
10
for large
advertisers.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
11
It is the best tool
for advertisers
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
12
who work at scale
and need
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
13
precise control of
their campaigns.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
14
5 Reasons
Why You
Should Use© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
15
to Create
Facebook Ads© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
16© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
17
Custom Audiences
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
18
Lookalike
Audiences
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
19
Saved Audiences
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
20
Partner Categories
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
21
Conversion
Tracking
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
22
Conversion Specs
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
23
Domain Sponsored
Stories
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
24
Sponsored Search
Results
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
25© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
26
You should split
test your ads to
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
27
determine which
placements are
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
28
most efficient,
leading to the
lowest cost
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
29
per desired action
across:
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
30© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
31
Desktop
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
32
News Feed
(Desktop and
Mobile)
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
33
News Feed
(Desktop only)
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
34
Mobile only
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
35© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
36
Automatically
Optimize for
Actions
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
37
Manually Configure
Objectives and
Bids
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
38
Automatically
Optimize for
Actions
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
39
Overwrite Default
Conversion Specs
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
40
4. TARGETING
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
41
Create a Custom
Audience (you can
select
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
42
one, but it must be
created within
Power Editor).
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
43
Create a Lookalike
Audiences
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
44
Target by Partner
Categories
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
45© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
46
Take little time in
duplicating ads
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
47
Easily segment
targeting
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
48
Let’s BEGIN! 
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
49
First, open a browser by clicking it.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
50
For this tutorial, let's
choose Google
Chrome
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
51
Double-click
this icon
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
52
A new window will pop-up
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
53
Click the URL
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
54
Type
https://www.facebook.com/ads/manage/powereditor
then hit Enter on your keyboard
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
55
Type your Email address or phone number
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
56
Type your Password
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
57
Click Log In
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
58
Click Download to Power Editor
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
59
Click your account
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
60
then click Download
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
61
Create a campaign by clicking +
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
62
A Create Ad window will appear
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
63
To create a campaign, click Create New
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
64
Type your campaign name here
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
65
To create ad set, click Create New
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
66
Type your ad set name here
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
67
Type the name of your ad
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
68
then click Create
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
69
Click Campaigns
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
70
You can edit your campaign here
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
71
You can choose your buying type
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
72
either at auction or fixed price
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
73
then select your campaign objectives
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
74
Click Ad Sets to edit ad sets
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
75
Type your Budget for the day/year
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
76
Select your Schedule Date/Time to start the ad
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
77
select an end date (optional)
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
78
Click Edit Audience
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
79
Type the Location of the
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
80
aaudience you want to reach
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
81
Select the age-range you want reach
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
82
Select the Gender you want to reach
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
83
Type the Language you want to reach
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
84
Preferably, type “English”
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
85
Type the possible Interests of your target
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
86
or click Browse then select from choices
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
87
Type the possible Behaviors of your target
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
88
or click Browse then select from choices
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
89
then click Save
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
90
Select the placements for your ads
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
91
you can then select the most
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
92
website clicks at the best price
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
93
or set the amount a click
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
94
to your website is worth to you
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
95
then edit ads by clicking Ads
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
96
Select your Facebook page
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
97
Type your Website URL
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
98
Type the text/caption that tells
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
99
people what you're promoting
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
100
Describe your link in a way on
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
101
why people should click on it
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
102
Enter a brief but catchy headline
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
103
describing where people will visit
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
104
Enter the link as you want
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
105
people to see it in your ad
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
106
To upload photos, click Select Image
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
107
Drag and drop multiple images or
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
108
click to Upload Images
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
109
Click the images/s you want to post
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
110
Click Open
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
111
then click Select
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
112
Select your Call To Action
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
113
To use a conversion - tracking pixel,
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
114
click Create Pixel.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
115
Click Choose a category you want to measure
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
116
then select from the choices below.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
117
Type your tracking pixel name
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
118
Check this box here
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
119
then click Create Pixel
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
120
Check weather you can add the pixel
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
121
to your website or some else’s.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
122
Copy and paste the
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
123
provided code to your website
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
124
then click OK.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
125
You can preview ads here
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
126
then Click Upload Changes.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
127
Click Manage Ads
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
128
Click Billing
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
129
Click Payment Methods
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
130
then click Add Payment Method
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
131
Select your payment method
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
132
then click Continue.
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
133
Congratulations!
Wait for your ad
to get approved by
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
134
There you have it
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
134
Thank you for investing
on yourself
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
135
Apply what
you have
learned
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
136
and…
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
137© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
How to Leverage the Productivity of Facebook Ads with Power Editor

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