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OH #@?!
I’VE GOT TO RUN A
BRAINSTORM
1. PREPARING PROPERLY
2. GENERATING IDEAS
1. PREPARING PROPERLY
A decent brief?
• To achieve what?
• Why?
• Who is this aimed at?
• Statement: our objective
• Question: how do we…?
The Right Medium?
• On your own?
• Collaborate?
• With whom?
• Phone, email, meet?
• Private or public?
The Right People?
• Optimum number = 4
• Less = more ideas
• Selective guest list
• High quality participants
• No substit...
A Third Place?
• Not office, not home
• Inspiring setting
• High ceilings, natural
light
• Fresh air
• On the move?
Got The Right Time?
• Look at
month, week, day
• Optimum time of day
• Avoid pressure times
• Avoid dead zones
• Look at d...
For How Long?
• Shorter is better
• 5 minutes? 30 minutes?
• Boredom and attention
• Energy and productivity
• Breaks and ...
The Right Method?
• You need one
• Facts and data
• Management views
• Staff views
• Synthesis = direction
The Right Stimulus?
• Prepared in advance
• Plenty of material to
spare
• Interventions
• Breaks
• Exercises and
applicati...
Homework Set?
• Attendees must prepare
• Material issued in good
time
• Have they read the
brief?
• And background
materia...
The Rules Of Engagement
• Turn up
• Listen productively
• Talk succinctly
• No show-offs or cynics
• No jargon
2. GENERATING IDEAS
Eyes Of Experts
• Choose experts in
advance
• Or get attendees to do it
• View brief through the
eyes of different experts...
Category Stealing
• Identify other categories
(not your own)
• Define characteristics
• Name brands
• Identify approaches
...
What’s Hot?
• Examine current trends
• Major events coming up
• Look at celebrities & issues
• Attach your brief to them
•...
For more idea generation techniques:
theideasbook.net
theideasbook.net
expertadviceonline.com
kevinduncanexpertadvice@gmail.com
@kevinduncan
theideasbook.net expertadviceonline.com kevinduncanexpertadvice@gmail.com @kevinduncan
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theideasbook.net expertadviceonline.com kevinduncanexpertadvice@gmail.com @kevinduncan OH #@! I'VE GOT TO RUN A BRAINSTORM

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theideasbook.net
expertadviceonline.com
kevinduncanexpertadvice@gmail.com
@kevinduncan

Publicada em: Negócios, Diversão e humor
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