Helpful Marketing at Omaha Entrepreneur Network
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My slides for my Helpful Marketing presentation at Omaha Entrepreneur Network
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Semelhante a Helpful Marketing at Omaha Entrepreneur Network
Semelhante a Helpful Marketing at Omaha Entrepreneur Network (20)
Helpful Marketing at Omaha Entrepreneur Network
- 1. Stop trying to find customers. Get customers to find YOU. Intro to Helpful MarketingTM by Kevin Dewalt
- 2. Founder SoHelpful, 3 previous Angel Investor Collabspot (JFDI), Power Supply (500 Startups), Vericant (???) Mentor/Advisor 1,000s, mostly Lean Startup Ruby Programmer Former VC kevindewalt.com @kevindewalt Beijing, China
- 3. 3rd Major Marketing Shift Before 1995 Mass Advertising 1995 - 2012 Niche Marketing Today Helpful Marketing
- 4. You ignore 99% of your inbox and 99.9999% of your ads
- 5. I hear … “We can’t FIND customers to DO Customer Development” “I have paying customers … and they STILL won’t talk to me” “Nobody reads our blog … or opens our email” Finding Customers + Winning Trust = EVERYTHING
- 6. Helpful Marketing A strategy for winning customers by proving you help them solve problems.
- 7. Prove you are helpful and customers will … • Find you • Trust you • Buy from you • Tell everyone about you
- 8. About … Help
- 9. This is what struggling business do …
- 11. Case Study # 1 – Customer.io “The CEO who writes email copy”
- 14. Case Study # 2 – Klinify “The CEO who will sort your email”
- 15. “Do you need help with your email?”
- 17. Help them through… Blogging … Speaking … Newsletters … Face-to-Face … 1-on-1 over Skype or Hangout … Webinars … Hangouts on Air … Drip email … ebooks … courses … workshops … organizing meetups … hackathons … office hours
- 18. But … how do I … ? … identify WHO is my customer? … know WHAT problems they have? … know HOW to solve them? … WRITE something? … get them to READ it? … use this trust to SELL to them? … create EVANGELISTS? … get customers to CALL ME?
- 19. Let’s Do Helpful Marketing! 1. Create a Target Persona 2. Identify a key problem 3. Write helpful content 4. Get them to find it 5. Develop your 1-on-1 help strategy 6. Get customers to call you for help 7. Take what you learn to develop products & content that sells
- 20. Target Personas bring focus A fictitious caricature of your customers.
- 21. My “Dave” Target Persona Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is to become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub - and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.
- 22. Target Persona Tips • Based on a REAL person • Have 1 Target – or at most 2 • Don’t sweat details.
- 23. How to use your target • Pick “Dave’s” problems • Offer Dave solutions • Write/Speak/ TO Dave Dear Dave …
- 24. Closing Why you should be VERY optimistic …
- 25. I met some of your future customers last week … in Manila
- 26. Helpful Marketing Workshop Omaha
- 27. By the end of the workshop you will … Write helpful content that sells Build your evangelists by helping 1-on-1 SoHelpful.me/KevinDewalt
- 29. Sat Apr 19 8:30-5:00 workshop.sohelpful.me/omaha.html $249 $99 – use code OEN99 by Friday @kevindewalt kevindewalt@gmail.com