Paytm case study with analysis

1. One97 Communications Limited
Indian electronic payment and e-commerce company

2. About Paytm
 Paytm was founded and incubated by One97
Communications Limited in 2010 as a prepaid mobile
recharge
 The name is an acronym for "Pay Through Mobile."
 3 million offline merchants across India.
 In 2013, the company launched Paytm Wallet, which
became India's largest mobile payment service platform
with over 150 million wallets and 75 million Android based
app downloads

3. Services
 Mobile Recharge
 Online Shopping
 Payment system
 Digital Gold

4. Funding
 In March 2015, Indian industrialist Ratan Tata made
a personal investment in the firm
 Company received a $575 million investment from
Alibaba Group
 Paytm borrowed 300cr from ICICI Bank in March
2016 as working capital.
 May 18, 2017 Softbank invested $1.4 billion in the
company, and as one of the Largest Funding in
India's Ecosystem

5. Payments bank
 Paytm received a license
from Reserve Bank of
India to start one of India's
first payments banks,
called "Paytm Payments
Bank Limited.
 The bank intended to use
Paytm’s existing user
base for offering new
services, including debit
cards, savings accounts,
online banking and
transfers, to enable a
cashless economy.

6. Paytm Wallet
 Book air tickets and taxis
 Book Movie ticket.
 Mobile recharge & cashback
 Online shopping
 Pay Electricity bills.
 Book a Train ticket
 Payment of DTH
 Send Money