1.
Marketing Strategy Designed To Get You More Leads, Engage Audiences
And Grow Your Business
A U T O M A T I O N N I N J A S - B E H A V I O U R A L M A R K E T I N G A U T O M A T I O N
GET MORE LEADS
3 SIMPLE STEPS

2.
WELL HELLO THERE
It’s me! Mike! Hi!
@AutomatioNinjas #b2bmarketing21

3.
#b2bmarketing21
@AutomatioNinjas

4.
1. LEAD
MAGNETS
WEEKLY WORKBOOKS WEBINAR

5.
UNKNOWN KNOW, LIKE, TRUST
#b2bmarketing21
@AutomatioNinjas

6.
INCENTIVE PERMISSION
#b2bmarketing21
@AutomatioNinjas

7.
A FREE SOMETHING
A LEAD SIGNS UP FOR
Positions you as an authority/ proves expertise
Educates - makes your lead a better quality lead
Helps you in the sales process
Moves awareness stages
List growth
More leads
Increases conversion rates
#b2bmarketing21
@AutomatioNinjas

8.
MUST ADD VALUE
MUST SOLVE
A PROBLEM
#b2bmarketing21
@AutomatioNinjas

9.
EXAMPLE 1 BOTTOM OF FUNNEL
#b2bmarketing21
@AutomatioNinjas

10.
ALL THE LEAD
MAGNETS
PDF Checklist/ Cheatsheet/ Infographic
Report/ eBook/ Whitepaper
Video Download/ Series
Email Series
Webinar/ Tutorials
Template/ Worksheet/ Workbook
Toolkit/ Script/ Examples/ Calendar/ Planner
Calculator/ Generator/ Spreadsheet
Book/ Sample/ PDF version/ Case Studies
Replay
Quiz/ Survey
Giveaways/ Competitions/ Coupons/
Shipping
Challenges
Membership/ Free Access/ Groups
Trials
Buyers Guides/ Consultations
TOP OF FUNNEL
MIDDLE OF FUNNEL
BOTTOM OF FUNNEL
#b2bmarketing21
@AutomatioNinjas

11.
EXAMPLE 2 TOP OF FUNNEL EXAMPLE 3 MIDDLE OF FUNNEL
#b2bmarketing21
@AutomatioNinjas

12.
LEAD MAGNET
MUST HAVES
Solve a real problem
1
Be Specific
3
2 Provide a quick win
Easy to consume
4
Offer high value
5
Instantly accessible
6
Demonstrate expertise
7
#b2bmarketing21
@AutomatioNinjas

13.
Solve a real problem
1
EXAMPLE 3
TOP OF FUNNEL
#b2bmarketing21
@AutomatioNinjas

14.
EXAMPLE 4
TOP OF FUNNEL
2 Provide a quick win
#b2bmarketing21
@AutomatioNinjas

15.
EXAMPLE 5
VALUE ADD / TOP OF FUNNEL
Be Specific
3
#b2bmarketing21
@AutomatioNinjas

16.
EXAMPLE 6
TOP OF FUNNEL
Easy to consume
4
#b2bmarketing21
@AutomatioNinjas

17.
EXAMPLE 7
MIDDLE OF FUNNEL
Offer high value
5
#b2bmarketing21
@AutomatioNinjas

18.
EXAMPLE 8
MIDDLE OF FUNNEL
Instantly accessible
6
#b2bmarketing21
@AutomatioNinjas

19.
EXAMPLE 9
TOP OF FUNNEL
Demonstrate expertise
7
#b2bmarketing21
@AutomatioNinjas

20.
#b2bmarketing21

21.
PAIN CONQUERS
ALL
WEEKLY WORKBOOKS WEBINAR

22.
SHORTCUT
ATTENTION
MEET THEM
WHERE THEY
ARE RIGHT NOW
#b2bmarketing21
@AutomatioNinjas

23.
PROBLEM SOLUTION
#b2bmarketing21
@AutomatioNinjas

24.
2. AWARENESS
WEEKLY WORKBOOKS WEBINAR

25.
UNAWARE
AWARENESS
PROBLEM AWARE
SOLUTION AWARE
PRODUCT AWARE
MOST AWARE
#b2bmarketing21
@AutomatioNinjas

26.
YOU CAN’T
ALWAYS GET
WHAT YOU WANT
WEEKLY WORKBOOKS WEBINAR

27.
WANTS NEEDS
#b2bmarketing21
@AutomatioNinjas

28.
FINDING THE
RIGHT MATCH
WEEKLY WORKBOOKS WEBINAR

29.
MINDSET
OUTCOME
Symptoms of a problem
Not sussed it yet
What are the symptoms?
What will they need to realise
in order to become problem
aware?
BAIT AND SWITCH
DIAGNOSTIC
#b2bmarketing21
@AutomatioNinjas

30.
MINDSET
OUTCOME
Something has happened!
What’s happened?
What is the shape of the
problem?
I know what my problem is,
and there are possibly
solutions out there to help
me solve it
TOP OF FUNNEL EBOOKS ETC
WEBINARS
What does this mean?
#b2bmarketing21
@AutomatioNinjas

31.
MINDSET
OUTCOME
Aware of solutions
Not sure what options are for
them
What options are available to
me?
I understand what options
there are, and I’m looking for
specific products
COMPARISONS
QUIZZES
#b2bmarketing21
@AutomatioNinjas

32.
MINDSET
OUTCOME
Clarified – must make
choices
Figure out which applies best
to them specifically
I have these options, what
works best for me?
I understand which products
would work for me – now I
need to choose
BUYERS GUIDES
DETAILED PURCHASE AND
PRICING INFO
#b2bmarketing21
@AutomatioNinjas

33.
MINDSET
OUTCOME
Narrowed it down
Choosing between
competitors
Which company suits me
best?
I am ready to buy, I have
objections
BOTTOM OF FUNNEL BONUSES
DEMOS AND AUDITS
#b2bmarketing21
@AutomatioNinjas

34.
ALL THE LEAD
MAGNETS
PDF Checklist/ Cheatsheet/ Infographic
Report/ eBook/ Whitepaper
Video Download/ Series
Email Series
Webinar/ Tutorials
Template/ Worksheet/ Workbook
Toolkit/ Script/ Examples/ Calendar/ Planner
Calculator/ Generator/ Spreadsheet
Book/ Sample/ PDF version/ Case Studies
Replay
Quiz/ Survey
Giveaways/ Competitions/ Coupons/
Shipping
Challenges
Membership/ Free Access/ Groups
Trials
Consultations
#b2bmarketing21
@AutomatioNinjas

35.
3. COLLECTING
LEADS
WEEKLY WORKBOOKS WEBINAR

36.
TIME TO
COLLECT LEADS
Sign up form
Where will your traffic come from?
How will it be delivered?
Advertising
Social Media
Organic Traffic
Your Own List
Your Network
#b2bmarketing21
@AutomatioNinjas

37.
WANT MORE?
WEEKLY WORKBOOKS WEBINAR

38.
WORKBOOKS
#b2bmarketing21
@AutomatioNinjas

39.
THANK YOU
www.automationninjas.com
kenda@automationninjas.com
#b2bmarketing21
@AutomatioNinjas