Webinar presented by Ken Jones, Head of Search for Fastrack Group in Brisbane, Australia, about the benefits of Local Search Optimisation for business.

1. Welcome to the Webinar
Presented by
Adrian Caruso
CEO - Fastrack Group
Ken Jones
Head of Search – Fastrack Group
Local Search Marketing
How To Make It Work For You

2.  Established since 2002 – 11 years
 Australasia’s leading travel, tourism and hospitality
digital marketing and business improvement firm
 Offices in Sydney, Brisbane, Auckland
 Over 150 years of combined experience in team
Who is Fastrack Group?

3. Some of our clients....

4. Webinar Agenda
1.Local Search
Marketing
2.Q&A Session
3.Special Offer

5. About Ken Jones
Working in Online Marketing & SEO
since 2007
Specialising in Local Search
Optimisation for SMEs across the UK
& Australia
Firm Believer that all SEO & Online
Marketing should be about getting
“Results NOT Rankings”
@TheKenJones @TAFastrack #fastracklocal

6. What is Local Search?
Keyword + Location
e.g. bribie island accommodation

7. What is Local Search?
OR… Keyword + “Local Intent”
e.g. taxi or pizza

8. Two Sides of the Local Search Coin
Searches
FOR a
specific
location
Searches
IN a
specific
location

9. How Are Local Results Displayed?
Local
Results on
Google
Desktop
Searches

10. How Are Local Results Displayed?
Google Maps Search Results

11. How Are Local Results Displayed?
Google Search
App
Google
Maps App
Google+ Local
App

12. Where Does The Information Come From?
Google + Local
(formerly Google Places)

13. Finding & Claiming Your
Google+ Local Page
www.google.com.au/maps

14. Finding & Claiming Your
Google+ Local Page
Click
“more info”

15. Finding & Claiming Your
Google+ Local Page
Click
“Manage this
page”

16. Finding & Claiming Your
Google+ Local Page
Sign in with your
existing Google
Account (or create
a new one)
Fill in your business’
details so that
Google can send you
a verification code
Then…

17. Finding & Claiming Your
Google+ Local Page
Wait…

18. Finding & Claiming Your
Google+ Local Page
Follow the instructions to verify your business listing

19. Updating Your Google+ Local Page
Once verified you can
• Add Photos of Your Business
• Update Additional Details like Opening Times or
Contact Details
• Tag Relevant Keywords to Describe Your Business’
Products or Services

20. Updating Your Google+ Local Page
N.A.P.
Name
Address
Phone Number

21. Updating Your Google+ Local Page
Link Your Google+ Local Page to Your Website
And Vice Versa

22. Local Search Ranking Factors
DISTANCE RELEVANCE
PROMINENCE

23. Local Search Ranking Factors
Reviews

24. Local SEO For Your Website
• Keyword Relevance
• Local Place Name In Page Titles
• Phone Number in Text (not an image)
• Business Address in Text
(bonus points for Schema.org markup)
• Links from Relevant Local or Industry
Sites

25. Local SEO For Your Website
Non-Linking Citations
Mentions for your business name and
address without links to your website
e.g. Local Business Directories
N.A.P.

26. What About Social Media?
Users can “check in” at your business’ location and in
many cases these signals are indexed by Google
The more check ins you have, the more “Prominence”
your business is given by Google
They’re also good Word Of Mouth Marketing for you

27. What About Social Media?
Maintain Your Facebook Page
• Make sure your details are correct (N.A.P.)
• When users check in with Facebook they are given
the option to also “Like” your page
• Public Pages are indexed by Google

28. What About Social Media?
Claim Your Business On Foursquare
• Update your business’ info (Correct N.A.P.)
• See who checks in and how often – Reward
regular customers
• Link with your Twitter account to get mentioned
when people check in

29. Where to start?
Services:
Full Service Marketing Agency
Websites
Search Marketing
Mobile
Email
Social Media
Branding / Design
email@tafastrack.com
Call us
1300659 289
0800 823 278

30. http://www.facebook.com/tafastrack
twitter.com/tafastrack
au.linkedin.com/in/tafastrack