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PERSONAL BRAND EXPLORATION
 

Kelsey Toup
s

Project & Portfolio I: Week
1

May 5, 2021
Kelsey Toups, small town Louisiana
Cosmetologist , the last of
fi
ve children, and
Child Care worker. High-school drop out that
turned her life around by achieving goals people
thought she would never achieve . Creative,
smart, and willing to learn anything new! She
fi
nds it easy to talk to anyone while creating
emotional and personal connections.Kelsey
enrolled at Full Sail University for Digital Media
Marketing to obtain the skills to work in the
music industry .
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• Creative Services Directo
r

• Marketing and Promotions
Manager
 

• Promotions Directo
r

BRAND ARCHETYPE - Hone
artistic skill to develop new and
exciting ways to promote
individuality within the Music
Industry. Producing unique and
descriptive visuals for everyone to
connect with.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
• DEMOGRAPHICS: should
include demographic data
points of your target audience;
percentages, ratios, and
averages required.
 

• PSYCHOGRAPHICS: Include
interests, activities, opinions,
motivations, fears of your
audience.
• IDEAL AUDIENCE MEMBERS
:

• Elliott Hunt Marketing & Social Media Coordinator at Iris
Present
s

• Tyler Glenn Director of Marketing and Events at
Incendia LL
C

• Glenn Goodhand Owner at Imagine Festival, LL
C

• Christopher Lyda General Manager/Talent Buyer @ Iris
Presents / Head of Media @ Imagine at Iris Present
s

•
Recruiters & Hiring Managers at Iris Presents, LLC.
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2023)
 

• Receive entry into Iris Presents LLC as Creative Service
Director
.

‣ On LinkedIn by 202
2

‣ Meet and connect with the members of Iris
Presents LLC and learn more about the company
by November 28, 202
5

Mid Term: (2028
)

• Creating and promote my own music festival
.

‣ Attend events, create new visions, and promote my
thoughts to the bored members of Iris Presents by
November 28, 2027
 

‣ Expand media platforms a 40% increases over 1 year.
 

Long Term: (2038
)

• Become one of the most well known Creative Director for Iris
Presents
.

‣ Make more than 80,000$ for the company with Digital
Marketing
.

‣ Create one of the most memorable festivals in Iris history
that repeats year after year
.

‣ Make a good living for my family by November 28,2036
SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Story Telling 75%
Social Media Marketing 70%
Time Management 80%
Conversational 85%
SOFT
HARD
Web page creation and editing software 15%
Customer relationship management CRM software 20%
Social Perceptiveness. 50%
Active Listening 50%
SOFT
HARD
I promise to create and deliver new and
exciting experience for all music lovers
through media advertising .
PROMISE
CREDENTIALS
Work Experience
:

• 4 years working as a Cosmetologist.
 

• 4 years running all social media for my
business
.

• 2 years child care worker
Education:
• Licensed Cosmetologist
• Digital Media Marketing B.S Full Sail University (EXP. 2023)
Awards:
 

• Be an Effective Role Mode
 

• Inspire and Motivate
 

• Effective Time Management
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Industry Experience
:

• No industry experience liste
d

• US Navy. Full-time
Education
:

• Bachelor’s Degree, Forensic Psychology
 

• Bachelor’s Degree, Digital Marketing
Leadership Experience
:

• National Society of Collegiate Scholar
s

Skills and Pro
fi
ciencies
:

• Marketing Strategy - 0 endorsements
 

• Social Media Marketing- 0 endorsements
 

• Microsoft Of
fi
ce- 0 endorsements
Kelsey Toups
Overall Online Presence
:

• Less thank 15 connection, her banner image is
customized, headshot is not a professionally done,
Somewhat detailed pro
fi
le , their LinkedIn URL
iscustomized
.

• Grade: Average 70 out of 100
Industry Experience
:

• No experience so far.
Education
:

• Soth Louisiana Beauty School (2017
)

• Full Sail University Digital Marketing (current)
Leadership Experience
:

• Studen Council (1 year
)

Skills and Pro
fi
ciencies
:

• Marketing Strategy - 0 endorsements
 

• Social Media Marketing- 0 endorsements
 

• Microsoft Of
fi
ce- 0 endorsements
Overall Online Presence
:

• No connections, banner image is not customized, no
professionalism of headshot, no vary detailed pro
fi
le,
no published articles? their LinkedIn URL is not
customize
d

• Grade: Poor 30 out of 100
• Luz Del Valle
COMPETITION
Alexandra Rynne


Noteworthy Experience
:

Associate Content Marketing Manager, Marketing Solutions
1 year


Online Marketing Coordinator 1 year 6 monthsSocial Media
Marketing Manager 1 year 2 months
Kelsey Toups
HEADSHOT
Industry Experience
:

• Industry experience goes here
Education
:

• Communication Studies, Psychology University of San
Diego
Skills and Pro
fi
ciencies
:

• Social Media Marketing - 12 endorsements
 

• Social Media- 8 endorsements
 

• Email Marketing - 2 endorsements
Overall Online Presence
:

• 500 + connections, her image is customized, Headchot
is professional , vary detailed pro
fi
le, no published
articles, their LinkedIn URL is customize
d

• Grade: Superior, 85 out of 100
Industry Experience
:

• No experience so far.
Education
:

• Soth Louisiana Beauty School (2017
)

• Full Sail University Digital Marketing (current)
Leadership Experience
:

• Studen Council (1 year
)

Skills and Pro
fi
ciencies
:

• Marketing Strategy - 0 endorsements
 

• Social Media Marketing- 0 endorsements
 

• Microsoft Of
fi
ce- 0 endorsements
Overall Online Presence
:

• No connections, banner image is not customized, no
professionalism of headshot, no vary detailed pro
fi
le,
no published articles? their LinkedIn URL is not
customize
d

• Grade: Poor 30 out of 100
BRAND POSITION
For [Recruiters & Hiring Managers at Iris
Presents, LLC.], I provide [EASY
COMMUNICATION AND EXCELLENT
EMOTIONAL CONNECTION TO CLIENTS AND
BUSINESS PARTNERS ] because [I HAVE
LEARNED THE SKILLS TO CONNECT FROM
MY TIME IN SCHOOL AND LIFE.]
KELSEY “KELS” TOUPS
NETWORKING &
MARKETING
Industry Events & Organization
s

• Imagine Festival
‣ September 2021|Chattahoochee Hills
 

• Marketing Analytics Summit North America
 

‣ Mon, May 10 – Wed, May 12, virtual
 

• Social Media Strategies Summit Public Agencies
 

• Wed, May 12 – Thu, May 13
Digital Marketing
• Primary Content: I will create visual content that would excite
and encourage customers to attend any function while also
increasing a following on social medi
a

• Primary Tools: I would use TikTok, Youtube, Facebook,
Instagram, Linkedin, and My personal Website. I would update
these things as frequently every four to eight days with video,
Pictures , and blog formats
.

• Website: My pro
fi
le will help me keep myself and others up to
date on may different things going on in the business.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• A woman who is strong and empowering, someone with
at least 15 years of experience. Family woman who makes
everything become positive . May 2021
Formal Education
• Full Sail University (2023)
Technical Skills
• Social Media Marketing, continue my degree programs
and free courses.(2021
)

• Customer relationship management CRM
software using HubSpot free courses (2022)
• Web page creation and editing software, continue to work
on my pro
fi
le and take free courses with HubSpot(2023)
Soft Skills
• Time Management,set times and dates to complete
projects (2022)
• Conversational, Public speaking and conversation with
many people all help me learn this skill (2021)
• Active Listening, Continue practicing and watch some
TedTalks (2021)
Kelsey
With Covid impacting our outside lives, festival's
and other party functions have stopped or slowed
down vary much. I promise to take my knowledge of media and marketing to
create a magical experience for all those who attend. I will also increase the
following and information on social media sites. I have planed events before
with successful turn out and revenue.
“
REFERENCES
1


1-2011.00 - Advertising and Promotions Managers. (n.d.). Onetonline. Retrieved May 9, 2021, from https://
www.onetonline.org/link/summary/11-2011.00


Alexandra Rynne. (n.d.). Alexandra Rynne. Retrieved May 9, 2021, from https://www.linkedin.com/in/alexandrarynne/


Courses & Lessons | HubSpot Academy. (n.d.). HubSpot. Retrieved May 9, 2021, from https://academy.hubspot.com/
courses?
utm_id=336237656114&utm_medium=paid&utm_source=google&utm_term=Marketing_hubspot_EN&u
tm_campaign=Marketing_MQLs_EN_AdWords_NAM_NAM_Brand-
HubSpot_e_c_804389993&hsa_ver=3&hsa_net=adwords&hsa_acc=2734776884&hsa_kw=hubspot&hsa_
grp=43208773113&hsa_mt=e&hsa_cam=804389993&hsa_ad=336237656114&hsa_tgt=kwd-2985693982
81&hsa_src=g&gclid=CjwKCAjwkN6EBhBNEiwADVfya5FzyaHrXjBD35W4siT5pRxBnJYYBWcOHG
RAoG7blgD1i1T4tzWiDRoCdi0QAvD_BwE&_ga=2.249557383.1856342334.1620607172-46979514.16
16522202&_gac=1.161090383.1620607204.CjwKCAjwkN6EBhBNEiwADVfya5FzyaHrXjBD35W4siT5
pRxBnJYYBWcOHGRAoG7blgD1i1T4tzWiDRoCdi0QAvD_BwE&page=1#certsOnly=false;


Creator Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (2019, August 19). Kaye Putnam | Psychology
Driven Brand Strategist. https://www.kayeputnam.com/brandality-archetype-creator/


Evenementen. (n.d.). Evenementen. Retrieved May 9, 2021, from https://www.google.com/search?
q=marketing+events&safe=off&rlz=1C5CHFA_enUS932US932&ei=S3uYYOSeBMjctQari6qYAw&oq=
marketng&gs_lcp=Cgdnd3Mtd2l6EAEYADIECAAQQzIHCAAQsQMQCjIECAAQQzIHCAAQsQMQCj
IECAAQCjIHCAAQsQMQCjIECAAQQzIKCAAQsQMQyQMQCjIHCAAQsQMQQzIECAAQCjoFCA
AQkQI6CAgAELEDEIMBOgsILhCxAxDHARCjAjoFCAAQsQM6AggAOg4ILhCxAxCDARDHARCj
AjoICC4QsQMQgwE6BAguEEM6CgguEMcBEK8BEEM6CgguEMcBEKMCEEM6CAguEMcBEK8BO
gsILhCxAxCDARCTAjoHCC4QsQMQQzoFCC4QsQNQ14kHWIzRB2Cz-
AdoAnACeAGAAbYJiAHuF5IBBzUuMy43LTKYAQCgAQGqAQdnd3Mtd2l6sAEAwAEB&sclient=gw
s-
wiz&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjf4vu4673wAhV7B50JHZQfDh8Q5bwDMAB6B
AgZEAE#fpstate=tldetail&htidocid=L2F1dGhvcml0eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDI
xLTA1LTEyfDc4MjAyNzcxMzA0MTQwNzE2Njk%3D&htivrt=events&mid=/g/11n0b81dlk


Loom | Send a video. Not a thousand words. (n.d.). Loom. Retrieved May 9, 2021, from https://www.loom.com/share/
dc3075d70be94f67848f587788d7e854


Luz Del Valle. (n.d.). Luz Del Valle. Retrieved May 9, 2021, from https://www.linkedin.com/in/luz-del-valle/

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Personal Brand Exploration Kelsey Toups

  • 1. PERSONAL BRAND EXPLORATION Kelsey Toup s Project & Portfolio I: Week 1 May 5, 2021
  • 2. Kelsey Toups, small town Louisiana Cosmetologist , the last of fi ve children, and Child Care worker. High-school drop out that turned her life around by achieving goals people thought she would never achieve . Creative, smart, and willing to learn anything new! She fi nds it easy to talk to anyone while creating emotional and personal connections.Kelsey enrolled at Full Sail University for Digital Media Marketing to obtain the skills to work in the music industry . IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • Creative Services Directo r • Marketing and Promotions Manager • Promotions Directo r BRAND ARCHETYPE - Hone artistic skill to develop new and exciting ways to promote individuality within the Music Industry. Producing unique and descriptive visuals for everyone to connect with. [BROAD OCCUPATION] for [INDUSTRY/ MARKET]
  • 4. • DEMOGRAPHICS: should include demographic data points of your target audience; percentages, ratios, and averages required. • PSYCHOGRAPHICS: Include interests, activities, opinions, motivations, fears of your audience. • IDEAL AUDIENCE MEMBERS : • Elliott Hunt Marketing & Social Media Coordinator at Iris Present s • Tyler Glenn Director of Marketing and Events at Incendia LL C • Glenn Goodhand Owner at Imagine Festival, LL C • Christopher Lyda General Manager/Talent Buyer @ Iris Presents / Head of Media @ Imagine at Iris Present s • Recruiters & Hiring Managers at Iris Presents, LLC. TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Receive entry into Iris Presents LLC as Creative Service Director . ‣ On LinkedIn by 202 2 ‣ Meet and connect with the members of Iris Presents LLC and learn more about the company by November 28, 202 5 Mid Term: (2028 ) • Creating and promote my own music festival . ‣ Attend events, create new visions, and promote my thoughts to the bored members of Iris Presents by November 28, 2027 ‣ Expand media platforms a 40% increases over 1 year. Long Term: (2038 ) • Become one of the most well known Creative Director for Iris Presents . ‣ Make more than 80,000$ for the company with Digital Marketing . ‣ Create one of the most memorable festivals in Iris history that repeats year after year . ‣ Make a good living for my family by November 28,2036
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Story Telling 75% Social Media Marketing 70% Time Management 80% Conversational 85% SOFT HARD Web page creation and editing software 15% Customer relationship management CRM software 20% Social Perceptiveness. 50% Active Listening 50% SOFT HARD
  • 7. I promise to create and deliver new and exciting experience for all music lovers through media advertising . PROMISE
  • 8. CREDENTIALS Work Experience : • 4 years working as a Cosmetologist. • 4 years running all social media for my business . • 2 years child care worker Education: • Licensed Cosmetologist • Digital Media Marketing B.S Full Sail University (EXP. 2023) Awards: • Be an Effective Role Mode • Inspire and Motivate • Effective Time Management Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Industry Experience : • No industry experience liste d • US Navy. Full-time Education : • Bachelor’s Degree, Forensic Psychology • Bachelor’s Degree, Digital Marketing Leadership Experience : • National Society of Collegiate Scholar s Skills and Pro fi ciencies : • Marketing Strategy - 0 endorsements • Social Media Marketing- 0 endorsements • Microsoft Of fi ce- 0 endorsements Kelsey Toups Overall Online Presence : • Less thank 15 connection, her banner image is customized, headshot is not a professionally done, Somewhat detailed pro fi le , their LinkedIn URL iscustomized . • Grade: Average 70 out of 100 Industry Experience : • No experience so far. Education : • Soth Louisiana Beauty School (2017 ) • Full Sail University Digital Marketing (current) Leadership Experience : • Studen Council (1 year ) Skills and Pro fi ciencies : • Marketing Strategy - 0 endorsements • Social Media Marketing- 0 endorsements • Microsoft Of fi ce- 0 endorsements Overall Online Presence : • No connections, banner image is not customized, no professionalism of headshot, no vary detailed pro fi le, no published articles? their LinkedIn URL is not customize d • Grade: Poor 30 out of 100 • Luz Del Valle
  • 10. COMPETITION Alexandra Rynne Noteworthy Experience : Associate Content Marketing Manager, Marketing Solutions 1 year Online Marketing Coordinator 1 year 6 monthsSocial Media Marketing Manager 1 year 2 months Kelsey Toups HEADSHOT Industry Experience : • Industry experience goes here Education : • Communication Studies, Psychology University of San Diego Skills and Pro fi ciencies : • Social Media Marketing - 12 endorsements • Social Media- 8 endorsements • Email Marketing - 2 endorsements Overall Online Presence : • 500 + connections, her image is customized, Headchot is professional , vary detailed pro fi le, no published articles, their LinkedIn URL is customize d • Grade: Superior, 85 out of 100 Industry Experience : • No experience so far. Education : • Soth Louisiana Beauty School (2017 ) • Full Sail University Digital Marketing (current) Leadership Experience : • Studen Council (1 year ) Skills and Pro fi ciencies : • Marketing Strategy - 0 endorsements • Social Media Marketing- 0 endorsements • Microsoft Of fi ce- 0 endorsements Overall Online Presence : • No connections, banner image is not customized, no professionalism of headshot, no vary detailed pro fi le, no published articles? their LinkedIn URL is not customize d • Grade: Poor 30 out of 100
  • 11. BRAND POSITION For [Recruiters & Hiring Managers at Iris Presents, LLC.], I provide [EASY COMMUNICATION AND EXCELLENT EMOTIONAL CONNECTION TO CLIENTS AND BUSINESS PARTNERS ] because [I HAVE LEARNED THE SKILLS TO CONNECT FROM MY TIME IN SCHOOL AND LIFE.] KELSEY “KELS” TOUPS
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Imagine Festival ‣ September 2021|Chattahoochee Hills   • Marketing Analytics Summit North America   ‣ Mon, May 10 – Wed, May 12, virtual • Social Media Strategies Summit Public Agencies   • Wed, May 12 – Thu, May 13 Digital Marketing • Primary Content: I will create visual content that would excite and encourage customers to attend any function while also increasing a following on social medi a • Primary Tools: I would use TikTok, Youtube, Facebook, Instagram, Linkedin, and My personal Website. I would update these things as frequently every four to eight days with video, Pictures , and blog formats . • Website: My pro fi le will help me keep myself and others up to date on may different things going on in the business. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • A woman who is strong and empowering, someone with at least 15 years of experience. Family woman who makes everything become positive . May 2021 Formal Education • Full Sail University (2023) Technical Skills • Social Media Marketing, continue my degree programs and free courses.(2021 ) • Customer relationship management CRM software using HubSpot free courses (2022) • Web page creation and editing software, continue to work on my pro fi le and take free courses with HubSpot(2023) Soft Skills • Time Management,set times and dates to complete projects (2022) • Conversational, Public speaking and conversation with many people all help me learn this skill (2021) • Active Listening, Continue practicing and watch some TedTalks (2021)
  • 14. Kelsey With Covid impacting our outside lives, festival's and other party functions have stopped or slowed down vary much. I promise to take my knowledge of media and marketing to create a magical experience for all those who attend. I will also increase the following and information on social media sites. I have planed events before with successful turn out and revenue. “
  • 15. REFERENCES 1 1-2011.00 - Advertising and Promotions Managers. (n.d.). Onetonline. Retrieved May 9, 2021, from https:// www.onetonline.org/link/summary/11-2011.00 Alexandra Rynne. (n.d.). Alexandra Rynne. Retrieved May 9, 2021, from https://www.linkedin.com/in/alexandrarynne/ Courses & Lessons | HubSpot Academy. (n.d.). HubSpot. Retrieved May 9, 2021, from https://academy.hubspot.com/ courses? utm_id=336237656114&utm_medium=paid&utm_source=google&utm_term=Marketing_hubspot_EN&u tm_campaign=Marketing_MQLs_EN_AdWords_NAM_NAM_Brand- HubSpot_e_c_804389993&hsa_ver=3&hsa_net=adwords&hsa_acc=2734776884&hsa_kw=hubspot&hsa_ grp=43208773113&hsa_mt=e&hsa_cam=804389993&hsa_ad=336237656114&hsa_tgt=kwd-2985693982 81&hsa_src=g&gclid=CjwKCAjwkN6EBhBNEiwADVfya5FzyaHrXjBD35W4siT5pRxBnJYYBWcOHG RAoG7blgD1i1T4tzWiDRoCdi0QAvD_BwE&_ga=2.249557383.1856342334.1620607172-46979514.16 16522202&_gac=1.161090383.1620607204.CjwKCAjwkN6EBhBNEiwADVfya5FzyaHrXjBD35W4siT5 pRxBnJYYBWcOHGRAoG7blgD1i1T4tzWiDRoCdi0QAvD_BwE&page=1#certsOnly=false; Creator Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (2019, August 19). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-archetype-creator/ Evenementen. (n.d.). Evenementen. Retrieved May 9, 2021, from https://www.google.com/search? q=marketing+events&safe=off&rlz=1C5CHFA_enUS932US932&ei=S3uYYOSeBMjctQari6qYAw&oq= marketng&gs_lcp=Cgdnd3Mtd2l6EAEYADIECAAQQzIHCAAQsQMQCjIECAAQQzIHCAAQsQMQCj IECAAQCjIHCAAQsQMQCjIECAAQQzIKCAAQsQMQyQMQCjIHCAAQsQMQQzIECAAQCjoFCA AQkQI6CAgAELEDEIMBOgsILhCxAxDHARCjAjoFCAAQsQM6AggAOg4ILhCxAxCDARDHARCj AjoICC4QsQMQgwE6BAguEEM6CgguEMcBEK8BEEM6CgguEMcBEKMCEEM6CAguEMcBEK8BO gsILhCxAxCDARCTAjoHCC4QsQMQQzoFCC4QsQNQ14kHWIzRB2Cz- AdoAnACeAGAAbYJiAHuF5IBBzUuMy43LTKYAQCgAQGqAQdnd3Mtd2l6sAEAwAEB&sclient=gw s- wiz&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjf4vu4673wAhV7B50JHZQfDh8Q5bwDMAB6B AgZEAE#fpstate=tldetail&htidocid=L2F1dGhvcml0eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDI xLTA1LTEyfDc4MjAyNzcxMzA0MTQwNzE2Njk%3D&htivrt=events&mid=/g/11n0b81dlk Loom | Send a video. Not a thousand words. (n.d.). Loom. Retrieved May 9, 2021, from https://www.loom.com/share/ dc3075d70be94f67848f587788d7e854 Luz Del Valle. (n.d.). Luz Del Valle. Retrieved May 9, 2021, from https://www.linkedin.com/in/luz-del-valle/