Ever rolled out a product that no one bought? It’s not a secret that Internet of Things is hot but how do you market your solution and generate leads from your target audience? In this webinar we will share best practices using an educational marketing approach to get leads for technology products. Kelly Stark, a marketing veteran in RFID and IoT technology will share and discuss what she’s learned in building marketing campaigns for smart products like RFID, IoT, supply chain software, oil and gas IoT and healthcare asset management.