1. USING SOCIAL MEDIA IN YOUR
COMPANY
Kelly Rigotti for the WPNG - 18 October, 2011

2. ABOUT ME

3. Convincing the Management
WHY YOU SHOULD USE SOCIAL
MEDIA

4. Why Social Media?
Social media has become a
necessity, especially for international
companies

5. Why Social Media?
Efficient, affordable means of
strengthening marketing,
communication & sales strategy

6. Why Social Media?
Customers expect it

7. 10 social media myths exposed
1. Social media is cheap.

8. 10 social media myths exposed
2. You have to be on Facebook!

9. 10 social media myths exposed
3. You have to be on ‘X’ (where X is
a social media platform).

10. 10 social media myths exposed
4. More connections = more
success.

11. 10 social media myths exposed
5. You have to be ‘cool’.

12. 10 social media myths exposed
6. You can automate everything.

13. 10 social media myths exposed
7. You have to have a blog.

14. 10 social media myths exposed
8. Social media campaigns replace
advertising.

15. 10 social media myths exposed
9. If you have budget, you don’t
need to do it yourself.

16. 10 social media myths exposed
10. It’s not all about “the
conversation”.
http://www.spotonpr.com/10-social-media-myths-exposed/

17. Meeting Your Needs
CHOOSING THE RIGHT
PLATFORM(S)

18. Which is right for you?
Blogs Quora
Facebook Pinterest
Flickr Twitter
Foursquare Wikipedia
Google+ YouTube
LinkedIn …

19. Measuring the Impact of Your Campaigns
WHAT TOOLS DO YOU USE?

20. Measure Your Success

21. Group Work
TRAINING OTHERS ON USING
SOCIAL MEDIA

22. Give, Give, Get:
Be on the lookout for ways you can
help. Sometimes leads fall in your
lap.

23. Give, Give, Get:
Offer help, even—and especially—
if it’s advice or connections, not
direct business.

24. Give, Give, Get:
Give credit where credit is due,
especially to people you know.

25. Keep On Carrying On
WHO TAKES OVER WHEN YOU'RE
THROUGH?

26. Consider who will take
over before even
beginning.

27. Thank you for your time!
QUESTIONS?