What makes Facebook so addicting? In this slideshare, we break it down into 3 factors and discuss how to apply them to your company Intranet.

2. Facebook has
1.2 billion
active users.
(Zephoria)

3. Consumers spend
an average time
of 20 minutes
globally using
the social
media giant...

4. ...with
consumers
in the U.S.
averaging a
longer duration
of about
40 minutes.
(Business Insider)

5. Compare that to other
leisure activities like:

6. relaxing
(average
time spent:
19 minutes),

7. reading
(average
time spent:
17 minutes),

8. playing games
(average
time spent:
14 minutes),

9. and exercise
(average
time spent:
19 minutes).
(BLS)

10. How can you
create an
Intranet as
addictive as
Facebook?

11. Is it possible
to create an
Intranet that
keeps people
coming back for
more?

12. What specific
characteristics
from Facebook's
Interface can
you bring to your
Intranet's design?

13. We've broken it
down into 3
elements.

14. Keep reading to
find out what
those elements
are.

15. And read the
original blog
post here.

16. 1. News

17. Facebook has
a big viewership
for news,

18. with users
checking the
site for
information
about the
outside world
and
friends/family.

19. 30% of
adults in
the U.S.
get their
news from
Facebook.
(Pew Research)

20. Compare that to
the low 1% of
users interacting
with company
pages.

21. What that
tells us,
is that people
are more
engaged when
there is a social
aspect involved.

22. How can you use
that to your
advantage?

23. Make sure your
company Intranet
has a news web
part that keeps
your employees
connected to the
outside world,

24. and also
gives users
the ability to
connect with
each other in
effective ways.

25. The more ways
in which users
are collaborating
and sharing with
each other, the
better.

26. 2. Ease
of Use

27. Design has a
strong affect
on UX,

28. which is why
Facebook
has a
user friendly
interface,

29. making it
super easy to
not only
use Facebook,

30. but interact
with others
on the platform,

31. leading to a never
ending cycle of
people constantly
posting, sharing
and interacting.

32. Apply this idea to
your Intranet,
making it a place
that supports
collaboration and
connectivity.

33. Store
important
items
where
users can
easily find it,

34. and keep
actions and
layouts simple.

35. 3. Mobile
Responsiveness

36. As of last
February,
Facebook had
1.15 billion
active daily
mobile users.
(DMR)

37. More
importantly,
1.05 billion
users only use
mobile for
Facebook,
(DMR)

38. demonstrating
that users find
mobile
responsiveness
extremely
important,

39. which means
that your
Intranet
should be
accessible
on mobile.

40. Your Intranet
needs
to have a
responsive
design,

41. so that it
can be used
on any device
no matter the
size of
the screen.

42. If your
Intranet is
accessible on
mobile, it
will see
increased
engagement
and adoption.

43. Employees will
want to use
it and
who knows...

44. ...maybe even
get addicted
to it.

45. So what makes
Facebook
so popular?

46. It's got
content that
has people
coming
back for more,

47. there are
always
interesting and
new things
to see,

48. and it's
easy to use
from
anywhere.

49. If your Intranet
can do all these
things, then it
should be as
addicting
as Facebook.

50. If your
Intranet
doesn’t
currently
have the
capability
to achieve
these things...

51. It's time to start
looking into
Intranet Solutions.

52. Find out if our
Intranet Solution is right for
you and your organization.

53. Sign up for a
free demo
here!

54. www.emgage.com