Specialty retailers are now racing to operate with an acute understanding of in-store traffic; the interaction between customers and their merchandise or facilities. With precise traffic data, retailers become experts on customer traffic behavior and changes, and use that data to make fast, highly-informed and profitable business decisions.

1. iInside delivers the most precise traffic data that can be leveraged
to help deliver a superior consumer shopping experience and
improve long-term sales performance. With iInside technology,
retailers can reliably deliver a suite of powerful traffic metrics at
the department, end-cap, and even brand level. These metrics
can help make faster, better informed decisions that lead to fast
growth drivers and increased customer satisfaction.
At iInside, we help you make the business decisions that drive your
company’s performance across every segment of your business.
Departmental Performance
iInside delivers powerful, unique traffic performance metrics
that are precise down to individual Specialty departments, brands
and displays.
• Combine traffic with POS data to model departmental conver-
sion within each single store for manager reporting, or in a sin-
gle department across the entire chain for category managers.
• Combine Conversion with staffing data for optimal staff-to-cus-
tomer ratios.
• Determine the relationship between wait times at counters
and conversion; avoiding “U-Turn” and loss scenarios while
increasing customer satisfaction.
Merchandising Effectiveness
From display window signage to end caps, center-store to other
departments, iInside measures how in-store merchandising
affects shopper behavior.
• See the precise relationship between store design
and traffic changes
• Benchmark pre and post-effect traffic to measure
merchandising impact
• Impact of contiguous product merchandising
• Performance projections for future merchandising strategies;
segmented by store, region and like-store groupings
• Shopper dwell times and draw can be measured independently
and combined with conversion
Marketing Campaign Impact
iInside uniquely provides powerful analytics to help measure
the direct and indirect effect of marketing on traffic; a new,
powerful KPI (key performance indicator) for all types of
marketing strategies.
• Benchmarking for marketing campaign impact on traffic by
department, using all traffic metrics including “First Visit”
changes as a measure of shopper intent
• Impact of individual campaigns on overall store traffic
Workforce Management Efficiencies
Indoor location analytics enable you to make informed decisions
about how, when and where to provide the right store personnel.
• Measure traffic by hour
• Deliver precise, optimum ratios of departmental sales
personnel to shoppers
Specialty and Big Box retailers are now racing to operate with an acute understanding of in-store
traffic; the interaction between customers and their merchandise or facilities. With precise traffic
data, retailers become experts on customer traffic behavior and changes, and use that data to make
fast, highly-informed and profitable business decisions.
Specialty Retail Traffic Analytics:
Helping Specialty Retailers Make Business
Decisions that Improve Key Performance Metrics

2. Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com
Queue Management Optimization
iInside queue analytics ensure that register wait times; a major
customer service metric that can finally be measured, managed
and improved at a uniquely affordable price.
• Detailed, reliable queue wait time reports by hour, day and
week, etc.
• Forecasting for checkout lane staffing requirements
• Predictive analytics when combined with in-store traffic analytics
• Our solutions see traffic at each individual register and can even
identify lane-hop behavior.
Showrooming Intelligence
While showrooming remains a real challenge, iInside empowers
retailers with unique analytics that can help turn non-converting
shoppers into successful sales.
• Understand which departments and brands are being
showroomed and in rank order
• Know the departments and specific times where
showrooming most often occurs
• Measure and adjust the impact of showrooming
conversion strategies
Loyalty Campaign Success
iInside helps Specialty retailers better manage and extract
additional value from loyalty campaign strategies.
• Identify loyalty program shoppers upon entry when combined
with an opt-in mobile application
• Measure shopper return rates and cross-store location behaviors
• Target individual shoppers for post-visit promotions
• Deliver the right offers to loyal customers at the right time
Best-in-Class Technology
iInside gives Specialty retailers the ability to measure in-store
behavior using their existing wireless infrastructure from leading
enterprise Wi-Fi providers. Starting with these assets, iInside
supplements with software and hardware as needed to deliver
extremely precise Indoor shopper traffic technologies that offer
practical, high-value advantages:
Accuracy: iInside solutions are accurate to within one meter
in store environments. That means we can accurately deliver
data specific to the department, brand, checkout register and even
end-cap. Less-accurate solutions cannot reliably segment data by
department.
Cost Effectiveness: iInside invested years into solution
technologies that are manufactured, implemented and
managed with the lowest possible cost. Our fees are monthly,
often with minimal upfront charges. And iInside offers significant
savings over costly consulting projects that provide less accurate
analyses of less in-store shopper behavior.
Extensibility: iInside’s infrastructure is uniquely based on a
flexible, hardware-independent platform designed to meet
the client’s indoor location analytics needs for the foreseeable
future and easily accommodate future requirements including
new sensor needs and integration with mobile apps, etc.
Ease of Ownership: A system might be incredibly accurate,
but impractical if cumbersome and costly to manage. iInside
has invested heavily in technologies that make its solutions simple
to deploy, maintain, upgrade, enhance and move.
Coverage: Shopper behavioral consultants base their
recommendations on a fraction of 1% of shopper data. By
comparison, an anonymous iInside solution can track as many as
half the shoppers in a store – a massive sample size for Business
Intelligence. Additionally, when using our active location technolo-
gies along with mobile loyalty apps, iInside can see every shopper
using an integrated application.
Privacy: Each time iInside “detects” a device the system
receives a unique identifier (MAC address) and uses a
sophisticated encryption algorithm to convert that identifier
into a new, irreversible one. Each device is identified only by that
number, which contains no personally identifiable information. As
an extra step in privacy protection, iInside never stores the original
MAC address.
Take the Next Step to Improved Performance
Contact iInside today and learn how the industry’s most advanced,
most accurate location analytics can put your company on a path
to greater customer loyalty, increased sales and long-term growth.
decisions about how, when and where to provide the right
store personnel.
• Measure departmental traffic by hour
• Compare shopper performance with staff ratios to determine
optimal staffing practices
• Deliver precise, optimum scheduling of sales personnel
to shoppers
iInside, a WirelessWERX company. Contact info@iinside.com
or call 877-500-9379 or 714-685-9776 to request a demo.