Video Marketing Tips and
Statistics

DigiVid360 Confidential
Video Stats and Measurement
2
• Video is the fastest growing content
format - Video will be 79% of all
consumer internet traffic in 2018 -Cisco
• An introductory email that includes a
video receives an increased click-
through rate of 96% -Implix
• Sites that include video have on average
an extra two minute dwell time compared
to sites that don’t -Merchant Marketing Group
• Video provides analytics beyond play
• Links clicked - to explore a topic further,
follow the brand socially, etc.
• Brochures or other reference files
downloaded
• Chat sessions begun with sales
• Products purchased
• Questions or comments submitted at a
specific time

“By 2018, internet video traffic
will be 84% of all global
consumer internet traffic”
-Cisco

“Between 66 to 90% of the buyers journey is
self-directed by doing research online
before making contact with the company”
-Forrester

“Video is the best content type to drive
conversion: 70% of marketers say video is
the most effective means to driving
conversions”
-Cisco

DigiVid360 Confidential
Video Drives Engagement at each stage of the
Buying Cycle
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Educational Series, Thought Leadership,
Curated List, Promotional
Awareness
You Get Me
Consideration
Meaningful Interactions
Conversion
Key Differentiators
Retention
Loyalty
Newsletter, Influencer Series, On-demand Webinar,
Product Tour, Customer Testimonial
Company Explainer, FAQs, Meet the Team,
Case Studies
Training & How-To, Brand Advocate User Generated
Content, Product User Guides
Video Examples

Choosing a
Video Player

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social platform for artists/
creators, clean-looking
player
11.3%
VIMEO
social platform, great for
entertainment, music,
artists, how-to and paid
advertisements
64.4%
YOUTUBE
Built for marketers, clean
player, lots of features and
tracking information
1.4%
WISTIA
Enterprise-level player,
many integrations with
marketing automation and
CRMs
1.2%
BRIGHTCOVE
Enterprise-level player,
many integrations with
marketing automation and
CRMs
< 0.5%
VIDYARD
MEASURE SUCCESS WITH AN INTEGRATED PLAYER
Choose a player that fits into your overall strategy. The social platform players will
compete in search rankings with your website. Keep this in mind when determining a
video strategy. These will also help you measure your success.
Percentages represent current market share of websites in the Alexa top 1M using the video player technology
https://www.datanyze.com/market-share/online-video/

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VIMEOYOUTUBE WISTIA BRIGHTCOVE VIDYARD
Social Marketers
Small to Large
Companies
Enterprises
$25-$300/month$0 - $17/month $1250-$2000+/month
MEASURE SUCCESS WITH AN INTEGRATED PLAYER
Choose a player that fits into your overall strategy. The social platform players will
compete in search rankings with your website. Keep this in mind when determining a
video strategy. These will also help you measure your success.

DigiVid360 10
FACEBOOKTWITTER INSTAGRAM VINE TUMBLR
PICK THE RIGHT PLATFORM FOR YOUR STRATEGY
Whenever possible, use the native player on social media sites.
v
up to 20 minutes
auto-play silently
add call-to-action
2-30 seconds
Also check out the
“Periscope” app for live
video streaming on Twitter
3-15 seconds
caption and location
6 seconds, loop-able up to 5 minutes per day
u

Video Tips

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Use high-resolution images
The sales billboard of your video
This should be catered to the audience and
represent what they can expect to see
Test different versions
Tip#1: Use A Compelling
And Relevant Thumbnail
Could be a good strategy to bring life to older
videos
1
2
3
4
01 02
03 04
WENTE Vinyards
It’s all about the Wine
Which Would You Click On?

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Don’t trust the automated version
At least review it for accuracy and correct it.
Important for search engines
Include visual non-spoken items as well to ensure
everything is captured.
Your production provider should include this
If they don’t, request it.
Tip#2: Include A Video
Transcript
Could be a good strategy to bring life to older
videos that don’t have a transcript
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2
3
4
www.youtube.com/home

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Shorter Might be better
Viewership drops drastically at 1:20. Music videos,
how-to and webisodes can go longer but generally,
shorter is better.
Put separate topics in separate videos
If it doesn’t all fit into one or if there is a logical
break of topics or features, make more than one
video
Grab the audience’s attention in the first 5 seconds
Grab attention and confirm that you are going to
give them what they want.
Tip#3: Just Long Enough
Give it visual interest
The longer the video, the more variation in view it
will need. Incorporate b-roll and motion graphics
with numbers and quotes to highlight a major point
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2
3
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www.youtube.com/home

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Videos need a place to live
The video needs to be placed somewhere, product,
landing, FAQ, click-through, thank you and social
pages are great places to include video
Include next steps or conversion points
Allow the interested audience take the next steps
or convert. Provide a path for this on the page that
includes the video.
Include copy with the most important points
Tip#4: Surround With
Supporting Content
1
2
3
www.youtube.com/home

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Almost all “viral” videos had some initial spend
behind them
Video advertising is very reasonably priced and
can be a good way to jump start your video
Especially true on social platforms
It is an extremely noisy world, if you want to raise
above the noise you will likely need to pay to be
there, at least initially
It doesn’t need a lot of spend
Tip#5: Give It A Boost
1
2
3

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It’s not just for marketing
Sales, Internal Communications & Training
Investor & Employee Recruitment
Tip#6: Video Has A Lot Of
Utility
1
Influencer Marketing
Leverage the larger audience of existing video
creators to review or promote your product
2
Sponsored Content
Become a sponsor of a video series where your
target audience is engaged, think product
placement
3
Repurpose on various channels
With only slight changes, you can repurpose a
single video for various marketing channels
including email, social, SEO, SEM and even print
campaigns
4

DigiVid360 18
Capture interviews with several KOLs in one location
There are commonly several key opinion leaders
gathered at industry conferences, this is a great
opportunity to capture them all at once in one location
Capture customer testimonials
There might also be several of your customers
attending an industry conference, this is a great
opportunity to capture them in one location
Conference highlight video for prospect follow-up
Capturing conference highlights at the conference
and compiling them into a video is a great method
for prospects that visited your booth or for existing
prospects that you are nurturing.
Tip#7: Leverage Conferences
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3

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THANK YOU
We are looking forward to working with you!
Kelley Howard
Development
kelley@digivid360.com
Office: (480) 382-3009
Sean Bollinger
Operations
sean@digivid360.com
Office: (480) 382-3009
Digital and Video Made Easy