AN ASSIGMENT
ON
IDEA GENERATION
BY
NAME: VAAITYOUGH TERTSEA
REG. NUMBER: 20287758CF
DEPARTMENT: CHEMISTRY
FACULTY: PHYSICAL SCIENCE’S
LEVEL: 100A
COURSE: ENTREPRENEUSHIP
COURSE CODE: GST 102.
SUBMITTED TO ENTREPRENEURIAL DEVELOPMENT CENTER
UNIVERSITY OF CALABAR,
CALABAR, CROSS RIVER STATE.
IN PARTIAL FULFILLMENT OF THE COURSE REQUIREMENT:
GST 102 (ENTREPRENEURSHIP)
DECEMBER 2022.

BUSINESS MODEL CANVAS SAMPLE
OF
NAME: VAAITYOUGH TERTSEA
REG. NUMBER: 20287758CF
DEPARTMENT: CHEMISTRY
FACULTY: PHYSICAL SCIENCE’S
BUSINESS : SNAIL FARMING

KEY
ACTIVITIES
Sales of farm
Grown snail.
KEY
RESOURCES
Financial
Resources e.g
capital
Physical
Resources e.g
my merchandise
Intellectual
Resources eg my
mind set
Orientation.
Human
Resources e.g
VALUE
PROPOSITION
My products offer
durability, ease of
use, comfort, and
complete
satisfaction upon
use. This benefits
are valuable
because every
customer looks
forward to having
full satisfaction
upon use of a
product due to its
durability &
affordability. The
main problem of
customers is
where to buy
quality snail meat
which is why I am
here to help solve
the problem by
selling only testy
snails.
CUSTOMER
RELATIONSHIPS
Transactional
Long Term.
Personal
Assistance.
Self Services.
Automated
Services.
Switching costs.
Co-creation.
CHANNELS
Awareness.
Evaluation.
Purchase.
Delivery
services.
After sales
services.
CUSTOMER
SEGMENTS
Geographic
Segmentation.
Behavioral
segmentation.
Psychographic
Segmentation.
Social Media
Segmentation.
Demographic
Segmentation.
KEY
PARTNERS
Snail Kitchen
Bar
Snail Vile Bar
Snail’s Sticks
Bar.
REVENUE STREAMS
Sales of mature farm
grown snails.
COST STRUCTURE
Fixed cost Variable cost
Rent: ₦ 200,000 Goods: ₦ 1,000,000
Wages: ₦ 40,000 Packaging: ₦ 70,000
Maintenance : ₦10,000 Auxiliary supplies ₦500000
Total: ₦ 250,000 Total: ₦ 1,570,000

A. IDEA GENERATION
I VAAITYOUGH TERTSEA have come up with the following business ideas below;
1. Snail farming
2. Selling of clothes
3. data processing /graphics design
4. selling of recharge cards.
 I have decided to choose number one [1] as my business idea.
 I have come up with this company/Business name: TERTSEA’S SNAIL
B. TYPE OF BUSINESS (SNAIL FARMING)
Sales of farm grown snails
C. NAME OF COMPANY: TERTSEA’S SNAIL
D. ORGANIZATIONAL STRUCTURE:
It is a sole proprietorship form of business, hence I am the managing Director and chief Executive
Officer of the company.

E. NATURE OF THE BUSINESS:
Sales of farm grown snails; I discovered that the cost of setting up a snail farm and rearing snails
in my location is very high and it has greatly affected the cost of purchasing fresh snail meat by
People in the society.
A survey of snail farms in Calabar shows that the cost of a kilo of snail which was previously
Charged at ₦500 is now charged between ₦1500 to ₦2000 depending on the size of the snail.
F. SERVICE DESCRIPTION:
Our aim is to deliver value to customers by facilitating a satisfactory outcome that customers wish
to achieve. Value in terms of availability, affordability, quick logistics in terms of delivery, timely
Service in terms of saving customers time thereby making the process easier for them.
CONCLUSION
The quality of a product or service can be the main positioning instrument for a business. As to
Maintain the quality of our service or product, we provide a safe and enabling environment for our
clients to express themselves, thereby achieving their ultimate aim.