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Stakeholder analysis

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Stakeholder analysis

  1. 1. Stakeholder Identification and Analysis Techniques<br />ADE 6180<br />Summer 2011<br />
  2. 2. Pre-requisite: Before reviewing this PowerPoint please read Bryson Chapters 1, 2,3, 8 and 12 .<br />Review <br />Online Resources<br />Questions and Answers<br />Agenda<br />
  3. 3. Persons, groups or organizations that must somehow be taken into account by leaders, managers and front-line staff.<br />Online Resource: http://www.youtube.com/watch?v=NJVJMMttU6Q&feature=related<br />Online Resources: http://www.youtube.com/watch?v=bIRUaLcvPe8&feature=related<br />Stakeholder<br />
  4. 4. Review Chapter 3 – Choosing stakeholder analysis participants<br />Purpose should be articulated before you begin but they may change over time.<br />Deciding who is involved, how, when and why is a key strategic choice.<br />Stakeholder Identification<br />
  5. 5. Review Chapter 4 – Basic stakeholder analysis technique <br />Stakeholder Analysis<br />
  6. 6. Why?<br />
  7. 7. High Power, High Interest quadrant need to be fully engaged. These are the stakeholders you spend the most time and effort in managing.<br />High Power, Low Interest quadrant must not be bored with over communication. Leave the micro details out. For example, a major faux-pas would be to send these stakeholders the daily team meeting notes.<br />Power Versus Interest Grid<br />Read more: http://www.brighthub.com/office/project-management/articles/80549.aspx#ixzz1N5pvBEVM<br />
  8. 8. Categories of stakeholders<br />
  9. 9. Constructing a power versus interest grid<br />
  10. 10. Look online for examples of Power Versus interests grids online. <br />Examples<br />
  11. 11. Indicates how the stake holders on a power versus interest grid influence one another.<br />Stakeholder Influence Diagram<br />
  12. 12. For how to construct the stakeholder influence diagram go to Bryson page 339.<br />Constructing a stakeholder influence diagram<br />
  13. 13. Examples<br />http://www.policy-powertools.org/Tools/Understanding/docs/stakeholder_influence_mapping_tool_english.pdf<br />http://www.12manage.com/methods_stakeholder_mapping.html<br />http://customer-insight.co.uk/article/864<br />
  14. 14. Prompts planners to think about responding to or engaging different stakeholders in different ways over the course of a strategy change effort. <br />Participation Planning Matrix<br />
  15. 15. Completing the matrix<br />
  16. 16. Look online for examples of completed participation planning matrix. <br />Examples<br />
  17. 17. Techniques for Creating Ideas for Strategic Actions.<br />
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  21. 21. Helps group members identify stakeholder support, opposition and importance.<br />The steps for completing this grid and an example are found in Bryson on page 348 and 350.<br />Stakeholder Support Versus Opposition Grid<br />
  22. 22. Different members of the planning team play the roles of stakeholders.<br />This can be used to develop plans likely to address stakeholder interest, build a supportive coalition, and ensure effective implementation.<br />Helps with really enhancing the planning group’s capacity to understand how other stakeholders might think. <br />The steps are found in Bryson on page 350.<br />Stakeholder Role Plays<br />
  23. 23. This grid helps with revealing the proposals that are likely to be implemented successfully because they match stakeholder capacities and those that are likely to fail because of lack of capacity. <br />Steps for filling out the grid can be found in Bryson on page 351.<br />Policy Attractiveness Versus Stakeholder Capability Grid<br />
  24. 24. Helps give planners and decision makes a clearer picture of what will be required for implementation and help develop action plans that will tap stakeholder interests and resources.<br />Example of the grid and the steps to filling out the grid can be found in Bryson on page 352 – 353.<br />Policy Implementation Strategy Development Grid.<br />
  25. 25. Review the article: http://www.hhh.umn.edu/people/jmbryson/pdf/stakeholder_identification_analysis_techniques.pdf<br />What to do when stakeholders matters?<br />
  26. 26. http://www.youtube.com/watch?v=BkUCcJwwvAQ<br />Youtube Resources<br />
  27. 27. Please post Questions that you might have on the Week 3 Blog on Stake Holder Identification and Analysis Techniques.<br />Questions and Answers<br />
  28. 28. Thank You<br />