1. PERSONAL BRAND EXPLORATION
Keenan Warner
Project & Portfolio I: Week 1
May 7th, 2023

2. I am a person who is determined to be great,
but more than willing to work with a team to
achieve that. Knowledge is power, but wisdom
is understanding how to maximize knowledge. I
have a good baseline of wisdom and
knowledge and am eager to expand both. I
currently have a sports podcast with my
brother, job shadowed at a local radio station,
and working in customer service for years
building my communication skill with people.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Morning Show Host
• Radio Announcer
BRAND ARCHETYPE - I am willing to
accept all challenges with
dedication and determination.
Eager to do whatever it takes for
the team's success.
Broadcast Announcers for the Sports Industry

4. Hiring Managers at Sports Networks
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will reach out to Amy on her linked in pro
fi
le. Writing a
brief note of who I am and why I am reaching out.
• After becoming acquainted with her on Linkedin,
gathering her email to further contact.
• I will follow up with Amy either by LinkedIn or their
work email by July of 2023.
Sr. Recruiter at ESPN
Gene White
Outreach Plan:
• I will reach out to Gene on his linked in pro
fi
le. Writing
a brief note of who I am and why I am reaching out.
• After becoming acquainted with him on Linkedin,
gathering his email to further contact.
• I will follow up with Gene either by LinkedIn or their
work email by July of 2023.
Director, Talent Acquisition at
FOX Sports
Cristine A.
Outreach Plan:
• I will reach out to Cristine on her linked in pro
fi
le.
Writing a brief note of who I am and why I am reaching
out.
• After becoming acquainted with her on Linkedin,
gathering her email to further contact.
• I will follow up with Cristine either by LinkedIn or their
work email by July of 2023.
HR Manager at CBS Sports

5. GOALS
Short Term: (March 2025)
• Multiple Job Interviews
‣I want to have at least one job interview every
month for the
fi
rst 4 months
Mid Term: (2030)
• Radio Host
‣I want to be top ten in weekly listens as a
radio host.
Long Term: (2040)
• TV Sports Host
‣I want to be a co-host on a top 3 sports shoe
viewed in the country.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Enterprise resource planning software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Time Management Novice / Adept / Expert
Of
fi
ce Suite Software
SOFT
HARD
Novice / Adept / Expert
Analytical or scienti
fi
c software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I will help your sports network continue to
grow and elevate viewership numbers, by
bringing hard work, knowledge, and team
leadership.
PROMISE

8. CREDENTIALS
Work Experience:
• Running Specialist at Dick’s Sporting
Goods.
• Created & Co-led a basketball camp.
Education:
• Sportscasting, B.S. Full Sail University (Exp. 2025)
Awards:
• Helped lead the footwear department to
become number 1 in our district. Grew
our camp by 25% each year for 4 years.

9. COMPETITION
Archield Berry
Industry Experience:
• None
Education:
• Bachelor’s Degree, Marketing at Grambling State
University
Leadership Experience:
• Senior Account Manager at Altus Receivables
Management
• Sales Specialist at Albin and Associates.
Skills and Pro
fi
ciencies:
• Business Development
• Presentation Skills
• Accounting
Keenan Warner
Overall Online Presence:
• 109 connections, generic banner image, not a
professional headshot, detailed pro
fi
le, no published
articles, active on other social media, LinkedIn URL is
not customized.
• Grade: 70/100
Industry Experience:
• Novice
Education:
• High School Diploma
• Sophmore at Full Sail University
Leadership Experience:
• Managed footwear department at Dick’s Sporting
Goods
• Created and Lead a basketball camp.
Skills and Pro
fi
ciencies:
• Leadership
• Video Podcasts
• Work Ethic
Overall Online Presence:
• None, yes it is, not a professional headshot, the pro
fi
le
is lightly detailed, no published articles, not highly
active on social media, LinkedIn URL is not
customized
• Grade: 35/100

10. COMPETITION
Carter Byrd
Noteworthy Experience:
• Co-Host of On The Line. Auburn Network, Inc.
• Host of the Locked On Northwestern podcast.
Keenan Warner
Industry Experience:
• 3 years of podcasting and radio
hosting.
Education:
• Bachelor of Sports Journalism at Auburn University
• Master’s degree, Sports Media at Northwestern
University.
Skills and Pro
fi
ciencies:
• Audio Editing
• Radio Production
• Sports Journalism
Overall Online Presence:
• Over 500+ connections, generic banner image,
professional headshot, detailed pro
fi
le. Contains all
work experience and college education, there are no
published articles, active on social media, LinkedIn
URL is not customized.
• 85/100
Industry Experience:
• Novice
Education:
• High School Diploma
• Sophmore at Full Sail University
Leadership Experience:
• Managed footwear department at Dick’s Sporting
Goods
• Created and Lead a basketball camp.
Skills and Pro
fi
ciencies:
• Leadership
• Video Podcasts
• Work Ethic
Overall Online Presence:
• None, yes it is, not a professional headshot, the pro
fi
le
is lightly detailed, no published articles, not highly
active on social media, LinkedIn URL is not
customized
• Grade: 35/100

11. BRAND POSITION
People are going to want to work with me
because I bring fun energy and an environment
wherever I am employed. I want to provide
people with knowledge and bring them
enjoyment. I differ from others because I can
mend my strong character with others for the
betterment of overall success.
KEENAN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Podcast Movement
‣ August 21st - 24th | Denver, CO
• Laurel VEC License Testing
‣ September 2nd | Palm Harbor, FL
• Tampa Bay Rays Game
‣ July 4th | Tampa Bay, FL
Digital Marketing
• Primary Content: The content that I would create and put
online is sports opinions and work that I have done.
• Primary Tools: The networks that I will use are Facebook,
Instagram, LinkedIn, and Twitter. I will post at least 4 times a
week.
• Website: I will post things online on all platforms to bring
awareness to what I am doing. Build report and build traf
fi
c.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has been involved with the
industry. Someone who has an understanding of radio
and tv, while also having a brand for themselves.
December 2023
Formal Education
• Bachelor’s in Sportscasting, March 2025
Technical Skills
• Spreadsheet software - I Will Teach You Excel, August
2023
• Enterprise resource planning - Kantata, July, 2023
• Data base user interface and query software-
gigaspaces, October 2023
Soft Skills
• Teleprompter Reading - ikancorp, June 2023
• Time Management - Simplilearn, November 2023
• Critical Thinking - skillsyouneed, January 2024

14. Keenan Warner
Do you know how most companies these days
are losing workers and numbers from the effects of
COVID? Well, what I will do is bring my team leadership and energetic
attitude to help boost morale and views. In fact, as a lead at Dick’s Sporting
Goods, I helped lead the footwear department to be the number one
department in the district.
“

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