Kristen Coen's Final Social Media Brand Presentation

1. Kristen Coen’s Social Media Brand

2. Goals What do you want to accomplish with your online brand? Networking Gain Online Notoriety What is your ideal job/position? Creative Designer for a Public Relations Firm Event Planning and Promotions for a Public Relations Firm

3. Portfolio What will you include in your portfolio? 408 Coursework Written Video Scripts Internship pieces Advertisements from NSAC Where can an employer view your resume?· http://www.wix.com/kcoen90/social-media-resume Linked-In Hard Copy

4. Social Media Presence Social Media Facebook, Twitter, LinkedIn, Tumblr and Google Profile Resume LinkedIn Personal Website Portfolio Writing, Coordinated Events, Graphic Design, Audio and Video Production Pieces

5. Objectives Have a job roughly 3 months after graduation Increase my amount of professional contacts Attend events around Toledo Contact Northwest Ohio PRSA members Sit in on their meeting Monitor Google Search Count Twitter followers

6. Objectives What do you want to get for all the hard work you’ll put into the process? A Job with good benefits Professional contacts and networking

7. SWOT Strengths Experience in Advertising and Public Relations, Graphic Design and Social Media Board member in two student organizations Very Organized Several Important Professional Connections

8. SWOT Weaknesses Obsessive Compulsive Excessive Worrier

9. SWOT Opportunities Personal connection with Public Relations and Advertising professionals Live within 2 hours of large cities Detroit Cleveland Colombus

10. SWOT Threats Fiancée and his career Family Proximity Unwillingness to move more than 2 hours away from Toledo

11. Social Media What is your current online presence? I have a: Tumblr: http://kcoen.tumblr.com/ Twitter: http://twitter.com/Kristen_Coen LinkedIn: http://www.linkedin.com/in/kcoen Facebook: http://www.facebook.com/profile.php?id=678621749&sk=info Social Resume: http://www.wix.com/kcoen90/social-media-resume

12. Key Messages I love what I do and I am good at it I am a quick learner and I take pride in what I do I have the ability to think outside the box I am a loyal employee

13. Strategies Monitor my name in Google Search Research and Utilize new social networking sites Join Professional Organizations PRSA: Public Relations Society of America IPRA : International Public Relations Association

14. Tactics How will you get there? What will you do and when? Short term and long term? Volunteer at non-profit organizations Take internships, paid or unpaid Attend Professional conferences and events AdCon PRSA Meetings Set up job search alerts on Monster and Craigs List Track Indeed.com for Jobs in: Public Relations, Advertising, Event Planning, Social Media, Communications, Graphic Design

15. Measurement Measurement: How will you measure success? Job? Audience? Search results? Opportunities? I have a job that I love Good Benefits Flexible Schedule Positive Work Environment Close to Home Beat out Kristen Coen in Orange County in Google Search