1. Reader profile
My average viewer would be 18 years
old and of a male gender. He would be
a student with a part time job, as his
class system is ABC1. Therefore he will
have left over money to spend on
luxuries such as CDs. He will be of a
white (British) ethnicity. He would also
go to festivals where rock bands play,
such as download or Leeds festival.
A typical viewer would have tattoos
because stereotypically people of a rock
genre have tattoos as a way of
expressing themselves. I will include
close ups of tattoos and dark clothing
within the video. They will then be
interested in the video because
stereotypically the average viewer will
play some type of instrument or be
really interested in what instruments
are used and what band members are
wearing. This will show the video has been targeted towards the fans to appeal
to their tastes and interests.
In the video I aim to include a lot of metal conventions. For example there will
be black clothing, leather jackets, long black hair, attitude, instruments and
dark themes to really connect with the audience. This will be difficult to appeal
to everyone. However, the genre is in our best interests and the viewers like
the genre therefore there must be some elements of the video that will appeal
to them.