How to price your products for your online business. What is your product actually worth?

1. How To Price Your
Information Products

2. I am going to talk about how to
price your information products
and why it is important that you
understand this before you create
your sales letter and put your price
on it.

3. One of the biggest mistakes that
people can make is to price their
product based on what the
competition is doing.
If you do this you can actually
begin to devalue your own
products. After all if you create a
premium product then you should
really be able to put a premium
price to that product.

4. Not only that, but if you price your
products too low then the quality
becomes questionable.
People will see your price and
wonder whether your product
actually will deliver what you
promised in your sales letter and
are likely to not bother making
that purchase.

5. So how can you make sure that
you are pricing your information
product correctly so that you are
giving it a price that demonstrates
a high quality product but also a
price that is affordable to your
market?

6. When you create an information
product you are creating a solution to
a problem.
If you think about it, before someone
goes online to search for something
they first have a need that they need
to solve. Therefore they begin to
search for something that will solve
their need.

7. So when you create a product that provides
the solution to a specific need you should
base the price of your product on how
much it would be worth to someone to have
that need met.
In other words, your price should be based
upon the results that someone would get by
putting into practice what you have
described in your product.

8. So think about the various needs that
someone might have that your
product solves. What kind of results
would they see if they purchased your
product and implemented
everything?
In monetary terms what would it be
worth to them to get those results?

9. This is the price of what your product is
actually worth and therefore this
should be your starting point when
thinking about pricing your product.
You can then add a discount or
provide a special offer to make it more
affordable but you need to make it
clear to potential customers exactly
what your product is worth to them.

10. If you don't make it clear what
your product is actually worth then
when you do provide a discount it
becomes meaningless because
there is nothing to base it on.

11. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)