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Uncovering 04
Main Types
and Benefits
of Salesforce
ISV
Partnerships


https://www.bacancytechnology.com/
Quick
Summary:
Salesforce will be growing more and more
in upcoming years. Many companies are
shifting towards cloud-based CRM
solutions. It will automatically boost the
Salesforce ISV (Independent Software
Vendor) market. According to a survey, the
global growth of Salesforce ISV will be more
than $400 Million by the year 2026. It is a
great opportunity to become part of the
Salesforce ecosystem to fulfill the business
requirements. This blog post is the ultimate
Salesforce ISV guide that will help you
understand more deeply about ISV, Types
of ISV, and many more.
Introduction
To ISV
(Independent
Software
Vendor)
An (ISV) independent software vendor is an
individual or organization that develops,
markets, and sells software solutions that
run on cloud platforms like AWS and
AppExchange.


ISV Partners provide a customizable
Salesforce platform where you can get
simple calculator applications or complex
applications that include a booking
platform. Since ISV apps are developed on
the Salesforce platform, you can easily find
apps as per your requirement from the
AppExchange. You can install them directly
into your Salesforce terrain for a flawless
experience.
Microsoft Azure, Amazon Web Service,
Salesforce AppExchange are the top
examples of Independent Software Vendors.
How Do Work?
Independent software vendors develop the
applications or software based on the
requirement of businesses, ISV partners, or
individual customers. Firstly they clear all
the license procedures or provide software
and applications on a subscription. This
immense demand for the cloud has made
software management a lot easier.
Want to scale your business through the
Salesforce ecosystem but wondering how?


Connect with our Salesforce Consultant to
unlock the true potential of your
Salesforce CRM.
What is ISV
Salesforce
Partner?
In the beginning, most of the ISV used to
sell their software directly to the customer.
However, it wasn’t easy to scale business on
a large scale after some time. To solve this
issue, the easiest way is the ISV partnership.




ISV has seen immense growth after
collaborating with partners. One of the
biggest companies in ISV Salesforce partner
is Microsoft. Moreover, there are several
types of ISV partnerships that are worth
considering to increase the growth of the
business.
Types and Benefits of
Salesforce ISV Partner
1. OEM Partnerships
OEM (Original Equipment Manufactures)
partnership provides solutions by
integrating software in existing products or
applications.
It reduces the development cost and
time
OEM partnership provides high-
quality elements
The partnership enhances the user
experience and functionality of the
application
OEM partnership provides flexible
production and manufacturing
potential.
OEM partnerships add value to the
company’s existing product by integrating
third-party apps or software functions.
One of the common examples to
understand the OEM partnership is
Google Maps which is integrated with
Uber’s existing application to give an
exact solution to its customers.


Benefits of OEM Partnerships
2. Reseller Partnerships
The partnership in which companies sell
products or software to another company is
called Reseller Partnership. Reseller
Partnership boosts businesses by enhancing
their product by adding another Salesforce
ISV software.


The growth of businesses increases
whenever this partnership sells products to
customers that find difficulty in reaching
out to the software owners. It helps both
the seller and buyer by fulfilling their
respective needs.


One of the important factors of Reseller
partnership is that it works on the VAR
model (Value-added-reseller).
Customers can get access to the global
market
Reseller Partnerships provide rapid
growth without hiring in-house
recruitment
Reseller provides customer support and
technical assistance to understand
software more precisely
Reseller partnership provides access to
selling partners from trusted platforms
such as Salesforce.
Benefits of Reseller Partnerships




3. Payment Partnerships
Payment partnership revolves around
making payment procedures smooth in any
Salesforce ISV. Payment partnerships bring
a huge amount of trust and great user
experience, which ultimately helps in
business growth.
It is required to have a payment
partnership with a good payment
merchant to get a convenient solution in
building, scaling, and managing working
payment acceptance procedures.


Salesforce ISV can get revenue benefits by
having a payment partnership because
few software companies divide the
transaction initiated by merchant users.
Therefore, a correct payment partnership
can help get into a new revenue model
through ISV.


Large-scale partnership opportunities
include high-performance tools to
manage vendors and merchants
Payment partnership adds more value
to the merchant clients.
Benefits of Payment Partnerships
4. SaaS Investment
Partnerships
Saas Partnership, or investment
partnership, helps businesses grow by
providing adequate funds. Salesforce ISV is
in a very competitive environment where it
is required to upgrade or update your
product to scale your business.


This Saas investment partnership helps
businesses to raise funds through venture
capitalists without getting any negative
impact on business. Venture Capitalist
works as private equity companies that
invest some required funds in your business
to provide rapid, scalable growth to
startups or large corporations.
SaaS Investor Partnerships allow
getting high capital raise to boost your
business
The business owner can build long-term
relationships with venture capitalists to
get more funds
Partnership with these SaaS investors
helps in getting advice or guidance on
business development decisions.
Benefits of SaaS Investment Partnerships
Challenges
Faced by
Salesforce
ISV Partners
After getting details information about the
types of ISV partners and the advantages of
ISV partners, it is important to understand
the challenges that might occur while
collaborating with Salesforce ISV partners.
High Competition
As we have understood in the above part
of the blog, many businesses are shifting
to cloud-based and digital platforms,
which is why ISV partners are increasing.


This becomes challenging for Salesforce ISV
to attract and get businesses from the
organization. It is not possible for every
Salesforce ISV partner to get business by
avoiding high competition. Therefore, it is
important for the service providers to prove
their individuality or uniqueness by
fulfilling the niche requirement of the
business.
Inflexible Review Process
After successfully developing the
application, it is required to list the
application on the Salesforce platform to
have AppExchange. The Salesforce platform
does not provide leniency in checking the
application’s performance. If the
application is not upto the mark, it won’t be
listed on the salesforce marketplace.


Evaluating the application’s quality is so
strict that if it is not upto the mark, it will
get rejected from the listing on
AppExchange.


The overall listing process is time-
consuming. It might take 2 to 4 weeks to get
listed if it passes all the checks. However,
the ISV partner gets good credibility once
the application is listed on the Salesforce
AppExchange platform.
Key Take Away
Salesforce ISV partnership can help a lot to
the companies looking for business growth.
However, it is necessary to choose
Salesforce ISV integration partners wisely.
Skilled ISV partners can help you boost
business by providing scalability, reliability,
capital, etc. Moreover, business owners
should choose ISV partners based on their
business requirements.
Thank you
https://www.bacancytechnology.com/

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Uncovering 04 Main Types and Benefits of Salesforce ISV Partnerships.pdf

  • 1. Uncovering 04 Main Types and Benefits of Salesforce ISV Partnerships https://www.bacancytechnology.com/
  • 3. Salesforce will be growing more and more in upcoming years. Many companies are shifting towards cloud-based CRM solutions. It will automatically boost the Salesforce ISV (Independent Software Vendor) market. According to a survey, the global growth of Salesforce ISV will be more than $400 Million by the year 2026. It is a great opportunity to become part of the Salesforce ecosystem to fulfill the business requirements. This blog post is the ultimate Salesforce ISV guide that will help you understand more deeply about ISV, Types of ISV, and many more.
  • 5. An (ISV) independent software vendor is an individual or organization that develops, markets, and sells software solutions that run on cloud platforms like AWS and AppExchange. ISV Partners provide a customizable Salesforce platform where you can get simple calculator applications or complex applications that include a booking platform. Since ISV apps are developed on the Salesforce platform, you can easily find apps as per your requirement from the AppExchange. You can install them directly into your Salesforce terrain for a flawless experience.
  • 6. Microsoft Azure, Amazon Web Service, Salesforce AppExchange are the top examples of Independent Software Vendors. How Do Work? Independent software vendors develop the applications or software based on the requirement of businesses, ISV partners, or individual customers. Firstly they clear all the license procedures or provide software and applications on a subscription. This immense demand for the cloud has made software management a lot easier.
  • 7. Want to scale your business through the Salesforce ecosystem but wondering how? Connect with our Salesforce Consultant to unlock the true potential of your Salesforce CRM.
  • 9. In the beginning, most of the ISV used to sell their software directly to the customer. However, it wasn’t easy to scale business on a large scale after some time. To solve this issue, the easiest way is the ISV partnership. ISV has seen immense growth after collaborating with partners. One of the biggest companies in ISV Salesforce partner is Microsoft. Moreover, there are several types of ISV partnerships that are worth considering to increase the growth of the business.
  • 10. Types and Benefits of Salesforce ISV Partner 1. OEM Partnerships OEM (Original Equipment Manufactures) partnership provides solutions by integrating software in existing products or applications.
  • 11. It reduces the development cost and time OEM partnership provides high- quality elements The partnership enhances the user experience and functionality of the application OEM partnership provides flexible production and manufacturing potential. OEM partnerships add value to the company’s existing product by integrating third-party apps or software functions. One of the common examples to understand the OEM partnership is Google Maps which is integrated with Uber’s existing application to give an exact solution to its customers. Benefits of OEM Partnerships
  • 12. 2. Reseller Partnerships The partnership in which companies sell products or software to another company is called Reseller Partnership. Reseller Partnership boosts businesses by enhancing their product by adding another Salesforce ISV software. The growth of businesses increases whenever this partnership sells products to customers that find difficulty in reaching out to the software owners. It helps both the seller and buyer by fulfilling their respective needs. One of the important factors of Reseller partnership is that it works on the VAR model (Value-added-reseller).
  • 13. Customers can get access to the global market Reseller Partnerships provide rapid growth without hiring in-house recruitment Reseller provides customer support and technical assistance to understand software more precisely Reseller partnership provides access to selling partners from trusted platforms such as Salesforce. Benefits of Reseller Partnerships 3. Payment Partnerships Payment partnership revolves around making payment procedures smooth in any Salesforce ISV. Payment partnerships bring a huge amount of trust and great user experience, which ultimately helps in business growth.
  • 14. It is required to have a payment partnership with a good payment merchant to get a convenient solution in building, scaling, and managing working payment acceptance procedures. Salesforce ISV can get revenue benefits by having a payment partnership because few software companies divide the transaction initiated by merchant users. Therefore, a correct payment partnership can help get into a new revenue model through ISV. Large-scale partnership opportunities include high-performance tools to manage vendors and merchants Payment partnership adds more value to the merchant clients. Benefits of Payment Partnerships
  • 15. 4. SaaS Investment Partnerships Saas Partnership, or investment partnership, helps businesses grow by providing adequate funds. Salesforce ISV is in a very competitive environment where it is required to upgrade or update your product to scale your business. This Saas investment partnership helps businesses to raise funds through venture capitalists without getting any negative impact on business. Venture Capitalist works as private equity companies that invest some required funds in your business to provide rapid, scalable growth to startups or large corporations.
  • 16. SaaS Investor Partnerships allow getting high capital raise to boost your business The business owner can build long-term relationships with venture capitalists to get more funds Partnership with these SaaS investors helps in getting advice or guidance on business development decisions. Benefits of SaaS Investment Partnerships
  • 18. After getting details information about the types of ISV partners and the advantages of ISV partners, it is important to understand the challenges that might occur while collaborating with Salesforce ISV partners. High Competition As we have understood in the above part of the blog, many businesses are shifting to cloud-based and digital platforms, which is why ISV partners are increasing. This becomes challenging for Salesforce ISV to attract and get businesses from the organization. It is not possible for every Salesforce ISV partner to get business by avoiding high competition. Therefore, it is important for the service providers to prove their individuality or uniqueness by fulfilling the niche requirement of the business.
  • 19. Inflexible Review Process After successfully developing the application, it is required to list the application on the Salesforce platform to have AppExchange. The Salesforce platform does not provide leniency in checking the application’s performance. If the application is not upto the mark, it won’t be listed on the salesforce marketplace. Evaluating the application’s quality is so strict that if it is not upto the mark, it will get rejected from the listing on AppExchange. The overall listing process is time- consuming. It might take 2 to 4 weeks to get listed if it passes all the checks. However, the ISV partner gets good credibility once the application is listed on the Salesforce AppExchange platform.
  • 21. Salesforce ISV partnership can help a lot to the companies looking for business growth. However, it is necessary to choose Salesforce ISV integration partners wisely. Skilled ISV partners can help you boost business by providing scalability, reliability, capital, etc. Moreover, business owners should choose ISV partners based on their business requirements.