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Newspaper and online comparisondays
Spec says - Study The Mail Online and The Guardian websites. Study other broadsheets/tabloids and their websites. Key pages from each newspaper’s
website, including the homepage and at least two other pages which help illustrate the scope, scale and content and appeal of each website. Social and
participatory media - Twitter, Facebook and Instagram feeds linked to from the main Mail Online and The Guardian websites. A consideration of how active
each newspaper’s social and participatory media feeds are, including which articles are featured and which generate the most audience participation. NB: All
set products selected for study in this section must be from the September onwards
What to look for Voiceover notes
What are the advantages of online newspaper sites? After
you’ve filmed the newspaper add the following examples to
your screencast recording.
• They are immediate and up to date. When something
happens, users can access the news and get regular
• They offer more immediate interactive opportunities,
for example there is access to audio-visual clips and
opportunities to blog or email opinions
(PARTICIPATORY MEDIA) The Daily Mail which has a
high percentage of female readers, has had particular
success with its online version of Femail with its diet
of fashion and gossip.
• Apps for several newspapers are available formobile
phones and tablets
• There is an archive facility so that users can access
back issues orfeatures
MEDIA LANGUAGE AND REPRESENTATION
Pick at least two top articles from the Mail and the Guardian
Then look at their online presence.
ONLINE Look at each chosen website article and the
associated social and participatory media feeds should link to
the themes or issues represented in the front covers chosen.
How does media language and representation in those feeds
position the audience and engage participation?
You may have to access the FB and Instagram feeds on your phone.
Find the social media related to the articles. (For example, if
a Guardian front cover lead article is a ‘Brexit’ related story
then learners should study the associated Guardian Online
article and Twitter, Facebook and Instagram feeds for this
SOCIAL AND PARTICIPATORY MEDIA
What are the associated Twitter, Facebook and Instagram
feeds for the online articles from the Mail Online website and
The Guardian websites? How is media language and
representation in those feeds positioning the audience and
engaging in participation.
MEDIA INDUSTRIESAND MEDIA AUDIENCES
How can audiences be reached through different media
technologies and platforms?
What is the content and appeal of each of the set products
and how is this used to target, reach and address different
What do you think the effects are of newspapers becoming
more digital and less print? In your opinion how do they
differ when it comes to telling us the news?