Welcome to media

1. MEDIA STUDIES
INDUCTION

2. •Welcome to media
•Intro to what we’ll be studying
•L9 rules and frees
•Trips put in diary (3rd Nov BFI– clash with
GCSE English language re-sit)
•Monday- Weds (5th -7th March) Bristol/Bath
trip to BBC, Watershed, Workshop and
Warner Bros studios
•FLD/KBR introductions

3. •We will studying all forms of
media and every half term there
will be a written assessment and a
practical task.
•We will give you a folder and
student pack with an overview of
your course next week.
•All your work will be uploaded
onto your own personal blog like
this one:
http://gbhsa2elonawoodford.blogspot.co.uk/

4. LIST AS MANY
‘FORMS’ OF MEDIA AS
YOU CAN
HINT: TELEVISON IS A MEDIA FORM

5. MEDIA FORMS
• Television
• Music Videos
• Radio
• Advertising
• Film
• Internet
• Newspapers
• Magazines
• Video Games

6. RESEARCH TASK
RESEARCH DIFFERENT SUB FORMS WITHIN EACH FORM
AND PROVIDE AN EXAMPLE OF EACH E.G.
TELEVISION – LONG FORM TV DRAMA (STRANGER THINGS)

7. TARGET AUDIENCE

8. WHAT IS A TARGET
AUDIENCE?

9. WHY DO MEDIA TEXTS
NEED A TARGET
AUDIENCE?

10. WHY IS A TARGET AUDIENCE
IMPORTANT?
• Identifying a target audience means effective marketing communication strategies can be
put in place e.g. targeting teenagers by using snapchat, advertising on youtube.
• Digital media and marketing today is about building strong, loyal, lasting relationships with
people. Which is why it’s so useful to have an understanding of them. Music artists will
connect with fans on social media to maintain buzz and hype.
• You can understand them as real people, get to know them, find out what they like and
where they go when they’re online. When they are likely to be watching TV etc.
• You can include representations and themes that would appeal to your audience.

11. AFTER VIEWING THE
FOLLOWING TEXTS
OUTLINE WHO YOU
THINK THE TARGET
AUDIENCE IS AND WHY.

12. Insert ads/mag
cover/ music video

13. Desert Island discs game
•Nine forms
•Narrow it down to three
•One text for each
•Compare with someone you
don’t know very well

14. Media Quiz