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1. P O R T F O L I O
KATIE
PEET.
07837286847
katiepeet98@gmail.com

2. BIOGRAPHY
Katie Peet is a Nottinghamshire based first class honours
BA (Hons) Media and Communication graduate.
Katie has put her PR & Marketing skills to use over the past few
years, developing her own brand alongside experience of digital
marketing in a range of industries. These have each been valuable
opportunities for personal and professional development. With a
keen interest in using her skills in other areas she is actively
seeking the perfect opportunity to pursue a career within the
digital marketing industry.

3. CONTENTS PAGE
OVERVIEW
Hemsley Organics
Social Media Strategy
One Month Social Plan
Growth Statistics
Mill Waters Café
Strategy Plan
Facebook Engagement
Menu Design
Website Design
PawMates
Social Media Audit
Y Not Festival
Content Creation
Louise West Lace Design
Marketing Strategy
Blog Writing
Guest Posts
Katie Lauren Blogs
Media Kit
Brand Collaborations
Shop (Ruby Aurora)
Graphic Design
Video Production
@katielaurenblogs @katielaurenblog
www.katie-lauren.blog
/katielaurenpeet

4. HEMSLEY
ORGANICS
P O R T F O L I O
KATIE
PEET.
PR & Social Media Manager

5. H E M S L E Y O R G A N I C S
My time at Hemsley Organics involved devising a Social Media
Marketing Strategy with the aim of the brand developing a more
dominant online presence throughout the product launch to press
and retail buyers.
Developing A Social Media Strategy
Creating Content and Implementing Strategy
Influencer Collaborations
@HemsleyOrganics /HemsleyOrganics
www.hemsleyorganics.com
To increase awareness of the brand, Hemsley Organics connected with
influencers on a gifting basis in return for Instagram / blog reviews. The
process of scouting out suitable influencers, making connections and
seeing through the collaboration was all completed by myself. The
brand successfully connected with 14 influencers and recieved all
positive feedback as a result. The key brand messages were spread
through online communities and as a result Hemsley Organics
experienced an increase in sales.
Developing the Social Media Strategy involved running an audit of the
brand to see where their areas of downfall and improvements were
located. Having done so, a strategy was created and shared with the
brand owner and brand consultant.
New fresh content was created for all of the social media platforms to bring
something new and exciting to the online consumers. This involved putting
a face to the brand through a short series of interviews with the owner of
Hemsley Organics. Meanwhile, regular competitions/ giveaways were ran to
increase consumer interaction across the social channels, all of which were
greatly successful.

6. E X A M P L E W O R K

7. Katie has been a true star. As our intern Katie
has been invaluable. Katie has a very thorough,
methodical & logical approach and is
extremely capable. She is well versed in how
social media platforms work and has
supported our business very well in such a
short time. Katie has great PC skills (envious)
so this has also helped. I would be very happy
to employ Katie. She’s capable, motivated and I
love her direct approach.
Debbie Trumper
Brand Consultant
GROWTH STATISTICS
TOTAL LIKES
640
TOTAL COMMENTS
26
1.25%
ENGAGEMENT
May 2019
August 2019
TOTAL LIKES
1,219
TOTAL COMMENTS
53
2.50%
ENGAGEMENT

8. MILL WATERS
CAFÉ
P O R T F O L I O
KATIE
PEET.
Social Media & Strategy Intern

9. RE-
OPENING
MEDIA
COVERAGE
mILL WATERS CAFÉ COVID-19
RE-OPENING PLAN USING MEDIA
COVERAGE
MAY 2020
Prepared by: Katie Peet & Shania Wilson
Social Media & Strategy Interns

10. MAY 2020BRIEF //
ABOUT MILL WATERS
CAFÉ
Mill Waters is a café and visitor centre in Sutton-
in-Ashfield. Formerly under the name 'Strawberry
Fayre', the café rebranded and refurbished as an
open plan establishment on Kingsmill reservoir.
The business prides itself on its freshly made
goods, including pizza, cakes and sandwiches.
GOALS
The main priorities are:
- Gain an organic following for Mill Waters on
social media platforms (Facebook and Instagram),
through carefully curated content true to brand
identity.
- Document the success and important notices of
the establishment to the followers.
- Update Tripadvisor/Google and create a website
so that Mill Waters Café is easily accessible to find
for users searching in the Sutton-in-Ashfield area.
- Organise an opening event to attract new and
old customers and increase establishment footfall.
0 2

11. MAY 2020PLAN OF ACTION //
STAGE 1 - SOCIAL MEDIA
1. Create an Instagram account with supporting
content to promote the services offered by Mill Waters
Café.
2. Build an engaged following on the Mill Waters Café
Instagram account through the use of hashtags and
cross-platform promotion.
3. Continue growth and promotion of Facebook Page.
The first stage is focused on developing the
online presence of Mill Waters Café.
0 3
STAGE 2 - WEBSITE
1. Design and develop a full-working website with
informative content e.g. menu, opening times,
location, contact details and a gallery of images.
2. Increase SEO ranking of website to increase traffic.
This second stage is focused on developing a
website for Mill Waters Café.
STAGE 3 - OPENING EVENT
Devise a law-abiding plan to celebrate the re-opening
of Mill Waters Café with major impact and minimal
detriment to customers. The launch event will be 'loud
and proud' informing new and existing customers of
the re-opening, abiding by social distancing
regulations.
At this stage, the social media accounts and website
will be in full swing enabling coverage of the launch
and onwards.
The final stage is using the previous stages to
support the re-opening of Mill Waters Café.

12. MAY 2020TIMESCALE //
The timescale for planning and implementing
the above stages will run from May 2020 - July
2020. This is to be in place for the proposed
re-opening date of Saturday 4th July 2020.
0 4
22/06-28/06
GANTT CHART - TIMESCALE
18/05-24/05 25/05-31/05 01/06-07/06 08/06-14/06 15/06-21/06 29/06-05/07 06/07-12/07
Research
Planning
Design
Implementation
Review
Implementation
Instagram content uploaded, building an engaged audience prior to
announcing the re-opening. The website will be launched during this
phase.
Review
A formative evaluation will be conducted to evaluate the success of the re-
opening and the efectiveness of media coverage. At this point, successes
will be celebrated and appropriate changes will be made.
Design
Creating relevant content/social media profiles/website for Mill Waters
Café.
Planning
Using the prior valuable research to develop innovative marketing ideas
for implementation across social media and on the website.
Research
Extensive research into Mill Waters Café competitors' social media
presence and demographic likes and interests.

13. MAY 2020S1 - SOCIAL MEDIA //
SOCIAL MEDIA:
Sustain social media growth and create
opportunities via social platforms.
- Create content true to brand identity following
the brand style guide.
- Schedule and plan content, aimed at target
demographics including families, dog lovers,
nature enthusiasts, foodies, hikers etc.
- Drive traffic to Instagram account through the
use of hashtags such as #supportsmallbusinesses.
- Promote (targeted ads within budget) and reach
out to local bloggers in Mill Waters' niche for
extra promotion (email marketing).
- Engage and correspond with consumers.
- Organically grow and increase number of
followers/likes.
- Offer competitions/discounts/promotions by
'liking' or 'following'.
0 5

14. The website will:
- Allow customers to view the menu away from being in the
establishment.
- Boast reviews and photographs of the goods for sale and
the friendly service.
- Allow customers to easily contact the establishment.
It's also equally vital to focus on SEO. The keywords and
tags for the website (plus social media) should be carefully
selected to increase the chances of users finding the website
through search engines. Ideally, Mill Waters will appear first
when searching for 'Café's in Sutton in Ashfield'. This
requires Mill Waters Café to feature a personalised domain
name.
MAY 2020S2 - WEBSITE //
WEBSITE:
Drive traffic from Google to Mill Waters.
0 6
marketing
Website
webdesign
analytics
blog
search engines
RSS

15. With coverage from the website/social media
accounts, the opening event will include:
- All specials and menu items ready to be sold.
- Signage and perhaps balloons to indicate the
event.
- Generate social media content and images for
website gallery.
- Opportunity to engage with new and old
customers to find out what they would like to see
next for Mill Waters.
- Ensure customers feel safe and comfortable
visiting the establishment by putting measures
into place (social distancing, sanitisers etc.)
MAY 2020S3 - OPENING EVENT //
OPENING EVENT:
Increase footfall and opportunity for market
research.
0 7

16. MAY 2020BUDGET //
BUDGET:
Social Media Promotion Website
£100
£75
£50
£25
£0
TOTAL: £--
Social Media Promotion (£--)
Additional promotion of social media posts (via
Instagram and Facebook) to enable content to
reach a wider demographic. This price is
adaptable to suit the available budget.
0 8
The media coverage for Mill Waters Café re-opening is
relatively low cost due to the use of exisiting content and
user-generated materials.
BREAKDOWN:
Website (£--)
Website costs likely to occur includes purchasing
a personalised domain name and website hosting.
*please note, these figures are rough estimates and will be discussed and signed
off before implementation occurs.

17. MAY 2020
Prepared by: Katie Peet & Shania Wilson
Social Media & Strategy Interns
RE-OPENING MEDIA
COVERAGE

18. FACEBOOK
ENGAGEMENT
Mill Waters Café required support in the re-
opening of thier café. This involved informing
customers of the re-opening while assuring them
of the COVID-19 Guidlines in place.
Engagement growth
since working with
Mill Waters Café.
Engagement prior to
working with Mill
Waters Café.

19. MENU DESIGN

20. WEBSITE DESIGN
WWW.MILLWATERSCAFE.COM

21. PAWMATES
P O R T F O L I O
KATIE
PEET.
Social Media Manager

26. Y NOT?
FESTIVAL
P O R T F O L I O
KATIE
PEET.
Social Media Assistant

27. Hemsley Organics
Testimonal
Working with Y Not Festival allowed me to experience
content creation to a large scale, while developing my
skillset within a new fast-paced industry.
Tasks completed while covering this event inolved:
copywriting for the mobile app, responding to customer
enquiries, developing a marketing plan for the weekend,
planning a press/influencer event, collecting instant
content coverage for Snapchat & Instagram stories and
escourting competition winners on a VIP experience.

28. SOCIAL MEDIA
STRATEGY
P O R T F O L I O
KATIE
PEET.
University Assignment

29. SOCIAL MEDIA STRATEGY
Louise West Lace Design
Smart Objectives
Cognitive Objective "Increase sales of the 'Ready To Work' patterns by 20% within the next 6 months"
Strategy: Develop wider awareness of the brand, the products on offer and how they work.
Implementation: Create informative videos explaining and demonstrating how the 'Ready To Work' lace
patterns work, covering the positive effects of lace making.
----------------
Affective Objective "Build a positive correlation between lace making and charitable wokr over 6
months."
Strategy: Build a solid connection with the Oncology ward at Royal Derby Hospital to run lace making
workshops.
Implementation: Louise will visit the Oncology ward and teach between 6-10 patients to make thier own
lace awarenss ribbons.
-----------------
Conative Objective "Increase the number of people under 45 taking part in workshops by the end of the
year."
Strategy: Develop new events for younger demographics e.g. hen parties and birthday parties.
Implementaion: A series of developed marketing strategies (adverts) shared across social media targeted
directly at the young impressionable demographic.
Customer Request:
Increase awareness and sales of her 'Ready-To-Work' Lace Designs.

30. BLOG
WRITING
P O R T F O L I O
KATIE
PEET.

31. GUEST BLOG POSTS
UNIVERSITY OF DERBY
Read this post...
Read this post...

32. Blog
Katie Lauren Blogs was developed in 2015 and has evolved with me as the years have passed.
This site was developed with the intention of being my own online creative space. This site
allows me the freedom to practice my contnet creation & social media marketing skills. As
this blog began to fall into place, I then progressed into working with brands creating
contet based on their products/ services. Likewise, I have since built a following of
committed readers who enjoy the creative content I share including topics such as lifestyle,
travel, fashion and beauty alongside the uncut version of student life. While my blog has
allowed me to build connections with brands and PR agencies, I have been able to build on
my creative writing, graphics design and social media marketing skills which are all great
assets for me going forward.
KATIE LAUREN
BLOGS
www.katie-lauren.blog
How it started...

33. MEDIA KIT

34. BRAND COLLABORATIONS
@katielaurenblogs
#ad #gifted

35. RUBY
AURORA
P O R T F O L I O
KATIE
PEET.
Home Decor Business

36. RUBY AURORA
Aurora
Ruby
Ruby Aurora is
a new home
decor brand,
founded by
Katie Peet.
Ruby Aurora blossomed from Katie's desire to
express her creativity and life-long ambition to
launch her own business. As a new graduate learning
the ropes of the 'real world', what better time to try
out something new and fulfil ambitions.
The name 'Ruby Aurora' is a name that has been
carefully considered by Katie to have positive
associations with her personal life. 'Ruby' derives
from the name of Katie's late dog who sadly passed
away in February 2019, she grew up alongside Ruby
and felt it was only right to honour her in some way
as she had impacted her personal growth in more
ways than ever.
'Aurora' symbolises Katie's fascination with
astronomy and completion of life-long ambition to
see the Northern Lights (aurora borealis), which she
accomplished on a trip to Iceland in January 2019.

37. GRAPHIC
DESIGN
P O R T F O L I O
KATIE
PEET.

38. Downloadable

39. Lesson HandoutLesson Handout

40. Infographics

41. Pinterest Graphics

42. Wall Prints

43. VIDEO
PRODUCTION
P O R T F O L I O
KATIE
PEET.

44. Get in Touch
/katielauren
Instagram Video

45. Get in Touch
GET IN TOUCH
07837286847
katiepeet98@gmail.com
www.katie-lauren.blog
@katielaurenblogs
@katielaurenblog
/katielaurenpeet