1. Focus Group
Question

2. What is an
Advertorial
For the focus group, I wanted
more detailed answers, so I
asked more questions. This
question tells us if our audience
knows what an advertorial is. As
shown, our audience knows what
an advertorial is and what it
includes or should have.

3. What would make
an advertorial
appealing to you
This question gives us more
information on what makes an
advertorial appealing to the audience.
As shown, people find that the
information about the brand/product,
the pictures as well as selling the
product is what makes it more
appealing for the audience. This tells
me what I should focus on to make this
advertorial great for Canon

4. Do you prefer
more writing
or images
Before I create a flat plan for this
project, I wanted to know if the
audience preferred more images
or more text. As shown on the pie
chart, 60% of the audience prefers
to have more images and 40%
prefer to have a bit of both. This
tells me to include both text and
images, but include more images
than text.