1. Audience Questionnaires

2. What Hobbies
Are You
Interested In?
• I asked this question to
choose a topic for this
project. This question tells me
what my audience enjoys
doing and will tell me what
will appeal to them more.
This will help me choose
photo ideas for this project as
well as help me know what to
research for the subject
matter

3. Have You Used
a Camera?
I wanted to know how many
people use a camera and not
their phone. This pie chart
shows how many people use
a camera or if they use both a
camera and a phone to take
photos. It also tells me how
popular a camera or a phone
camera is.

4. Do You Prefer to
Use Your
Camera Or Your
Phone?
Along with the last question, I
wanted to know if my audience
preferred a camera, phone or
both. This pie chart shows that
70% of my audience prefer to
use both a camera and a phone.
This could be because you
always have your phone with
you so you can take photos
anytime, anywhere but if it’s
planned, they prefer to use a
camera for professional shots.

5. What Do You
Expect From a
Journey?
With the theme of the
campaign is ‘Journey’, I wanted
to know how my audience
would interpret it. As shown
through the questionnaire, they
believe it is a start-to-end
journey showing personal
growth or a destination
somewhere. This could also
mean a journey of learning
something new or interesting.

6. Have You Ever
Used a Canon
Product Before?
The company that we’re
working with is Canon, so I
wanted to know how well
known this company is. As
shown from this pie chart,
Canon is a well known and
most used product that my
audience use. This shows that
this project will reach a wide
audience.

7. Have You Ever
Read an
Advertorial
Since we are creating an
advertorial, I wanted to know
how well-known it was. As
shown by the pie chart, 60%
of my audience have never
seen an advertorial so that
means that I will have to
create something that is
appealing to the eye and will
grab the audience's attention.

8. What Draws Your
Attention To an
Advertorial And
Why?
For the 40% of people that have
seen an advertorial, I wanted to
know what brought their
attention to it and why. As
shown, it’s because of the
message, the clear images, the
colour palette and the font that
bring their attention. This tells
us that these are the areas that
I need to focus on when it
comes to editing the project