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Falling For Sarah Artist Pitch
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2. Management Team
Katie-Lee Read Artist Manager
Jeff Halsey Publicity
Roberto Agosto Publicity
Kirstyn Schoenrock Booking
Schoenrock
Kevin Mitchell Webmaster
Chris Wagenaar Marketing
6 of the artists on the label have been nominated for AMAs\n
Rod Stewart on GMA with Fly Me to the Moon\n\n
Kings of Leon (nominated for two European MTV Awards, International European tour)\n
New Politics (song featured on Vampire Diaries)\n\n
An understanding of the product or service we are providing and to whom we are providing it to. Target market and brand/image. Experience selling concert tickets and merch.\n
Falling for Sarah sounds like the perfect rock band to take your date to see. They have songs based on the different manifestations of love and desire, that you can rock out to.\n
The have a clean alternative pop rock sound with rhythms that allude to post punk and lyrics that iterate generation y’s stream of consciousness, fostering easy connections to their target market. In a genre that is flooded with local artists that all sound generic, Falling for Sarah differentiates themselves with ear-catching hooks and melodies that easily get stuck in your head. \n\n\n
Experience selling concert tickets and merch.\nRIYL: The Ataris, Dashboard Confessional, Hoobastank, Lifehouse, Story of the Year\nHave been very successful playing local venues that are small to medium in crowd capacity. They also have been receiving steady revenue from the online and physical sales of merchandise, which includes their demo CD and T-shirts.\n
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radio stations- 91.5 wprk radio,\nWJRR is everywhere!  If it matters to their audience, they are there and they own it.  Promotions Manager Josh Egolf leads the JRR Street Team. WJRR’s Annual Birthday event is called EARTHDAY BIRTHDAY and has turned into one of the biggest outdoor rock concert festivals in the state.  2010 was our 17th year producing EDBD.\n
The #1 rated radio station in the Orlando market among adults 18-54, REAL Radio 104.1 is the most effective radio-marketing tool on planet earth! Monday through Friday each week, WTKS serves up the most entertaining talk on the radio in the market. REAL Radio has a strong local morning, mid-day and afternoon-drive line up that has resulted in the largest group of loyal listeners of any station in Orlando. Bottom Line: Ads on REAL Radio get results! For more information about advertising on the air, contact Pam Volkman, General Sales Manager.\n\nThe REAL Radio web site offers unparalleled reach to Central Florida's most desirable demographic. With more than 1,000,000 page impressions delivered each month, WTKS.com can place your logo and company name in front of tens of thousands of Central Florida consumers on a regular basis! For more information, contact Pam Volkman.\n\n\n
Goals\n\nTo expose F4S to these forms of media. With high volume of listeners and both stations are from the same company (clear channel) they could work hand in hand.\n\nWe would want to target their events with negotiating remotes to give out merchandise also to line up a performance @ EDBD. Have a web appearance @ their website. \nRoberto hands it over to Jeff\nradio stations- 91.5 wprk radio,\n \n\n
Who’s hot in Orlando – online\nOrlando weekly\nOnline- front page of propeller\ninternet- indie rock cafe, ohmyrockness.com, under the radar,\n\n
Orlando weekly –press\n\n \n\n\n\n
magazines- alternative press, big cheese, orlando sentinal, orlando magazine\n\n\n
tv- the daily buzz\n
\ntours- get them on the vans warp tour, florida music festival\n\n
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Demo that they played shows to promote for.\n
Played local shows in the Orlando/Winter Park area for years.\n-Played HOB Orlando.\n-Played Orlando Live\n\n\n
Venues such as The Social, Backbooth, The Haven etc as well as playing festivals like Florida Music Festival and the Vans Warped Tour when it stops in Orlando. After touring that area we will move to surrounding areas gradually to Tampa, Jacksonville, Gainesville and Miami. After about 6 months of building a fan base throughout Orlando we will book shows in the near-by states such as Georgia and within the next 3 years we would like to do a full east coast tour. \n
Live Performance goals-\n-No current live shows schedule due to recording an EP \n-After the EP is released May 2011, in one-month will began a regional tour in the Orlando area focusing heavily on venues near the nearby colleges like Full Sail, UFC, and Valencia. \n
Falling for Sarah’s web presence is definitely up to par with any other website of this day an age. \n
They have a excellent layout of tabs that allows you to navigate through their site with ease. First is there home page showing all there tabs, second is the band members tab describing who each of them are, third is the blog tab where they discuss different topics, fourth is the merch tab where they sell there gear and albums. The fifth and 6 tabs consist of their photos and videos, and the lat tab, which is sometime, the most important is the contact us tab. Their site also allows you to connect to all three major social net works within the click of a button.\n
\nTheir myspace layout is very professional looking and organized. I think the MySpace is better interlinked than their actual website, though accessing information is more user friendly on the website.\n
Their twitter feed hasn’t been updated in over a week, as of yesterday. The account has a disproportionate number of followers compared to other users the account is following.\n
Their youtube channel hasn’t received much traffic, so we need to drive traffic to that site as part of their unconventional marketing efforts.\n
Reverbnation is a very powerful tool. We intend to utilize Reverbnation’s ability to interact the other social networks to manage Falling for Sarah’s social networking campaign and ensure that all information about the group is correct and up to date.\n
Falling for Sarah has their demo available up on iTunes and they have been doing a good job selling digital tracks.\n
They have a good following on facebook, which needs to be engaged as a solid fanbase that has the desire and the means to spend money on the group.\n
The purevolume site not going anywhere, and probably should be deleted because it is not being utilized.\n\n
The only thing I would say at this point in time on future web plans is to keep up on all the new trends that arise. And yes Falling for Sarah has accounts on all the major social networks, but moving forward in the future, we want to ensure that information is consistently updated throughout the web presence. Also we need to be sure that information is current and updated frequently enough to provide fans with enough interaction in order to stay engaged.\n\n
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Past Marketing endeavors include \nInterview on wjrr\nHaiti benefit concert at the House of Blues\nOrlando live appearance \n\n\n\n\n
Phone interview for radio station in ft myers \nReview online magazine who’s hot in Orlando \nAll Social Networking Sites\nPersonal Website\n\n\n
Future marketing ideas include \nPlaying for WMMO’s Orlando Downtown Concert Series \nSponsorship through Martin Guitars\n
